Multi-Brand Management using Sitefinity

TK HermanPresident and CEO

Andy GlassleyWeb Development Practice Leader

INTRODUCTION

Overview

Company Information

State of the Old Website

Decision for Change

Building for the Future

Results

WHO IS RED GOLD?

COMPANY INFORMATION

Founded in 1942.

Producer of premium quality canned tomatoes and tomato-based products for retail, foodservice, private brands, and club stores.

Consumer brands include Red Gold, Redpack, Tuttorosso, and Sacramento.

Company mission statement: “To produce the freshest, best tasting tomato products in the world”.

WHERE THEY WERE?

State of theOld Website

Content Management System

SEO / Inbound Marketing

Design of the Websites

Red GoldDesign

TuttorossoDesign

DECISION TO REBUILD

Main Driver

Multimedia marketing campaign for Red Gold and Tuttorosso.

Goals

Target personas through content generation

Less reliant on development staff for content updates

Intuitive Search

Easily Navigable

Time for a Refresh

Red GoldDesign

TuttorossoDesign

Sitefinity Makes it Possible

LeveragingSitefinity

Brand Management with Multisite

Ease of Administration

Maintainability

Extensibility

LeveragingSitefinity

Taking Control of Content

Web Pages

Recipes

RecipeEntry

FeaturedRecipes

RelatedRecipes

RESULTS?

RealizingGoals

Brand Marketing3x the amount of traffic volume

User ExperienceLonger site visits

Taking Control of ContentMarketing team now handles content creation in-house

Questions?