NASDAQ Symbol: FLWS

Delivering Smiles, Driving Growth. Enhancing the Customer Experience.Multi-Brand, Multi-Channel Gift Leader

1-800-FLOWERS.COM, Inc. is a leading gourmet foods and � oral gift provider for all occasions with more than $1 Billion in revenues, growing top and bottom line metrics and a strong balance sheet. The Company’s unique collection of “All Star” gifting brands includes such iconic names as Harry & David, Cheryl’s Cookies, The Popcorn Factory, Wolferman’s, Moose Munch, Stock Yards and, of course, 1-800-Flowers. Through cross-brand marketing and merchandising, the Company is deepening relationships with its customers and becoming their one-stop destination for all their gifting and connective needs. Also strengthening customer relationships is a maniacal focus on providing the very best customer experience. In keeping with our ongoing mission to deliver smiles, 1-800-FLOWERS.COM, Inc. continues to explore new and emerging technologies aimed at enhancing and innovating the way customers interact with our family of brands. For example, the Company is an early adopter of new “A.I.” technologies driving the next wave of “Conversational

Commerce,” including Facebook Messenger bots and Amazon Alexa platform skills that use natural language text or spoken voice commands to help customers search for and send great gifts to all the important people in their lives. The Company also recently introduced “Gwyn” – its own personal gift concierge powered by IBM’s Watson A.I. platform.

In addition, 1-800-FLOWERS.COM Inc. has introduced several new enhancements to the customer experience, including: • 1-800-Flowers.com’s launch of an online Customer Service Hub, enabling self-service and live chat support for order tracking, as well as the implementation of delivery windows allowing customers to schedule speci� c hours for order arrival; • Deployment of the new Google Assistant transaction feature, providing gift-givers the ease and convenience of voice or text ordering; • Enhancements to the Harry & David brand online, including updates to the popular Gift List, along with a dedicated portal for business-to-business gift-givers.

Regarding Forward-Looking Statements: This fact sheet may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein. Please refer to our various SEC �lings for a more detailed discussion of these risks.

Research Coverage*• Linda Bolton Weiser D. A. Davidson & Co. • (212) 223-5404 lweiser@dadco.com

• Daniel L. Kurnos, CFA Benchmark Company • (561) 961-5113 dkurnos@benchmarkcap.com

• Alex Fuhrman Craig-Hallum Capital Group LLC • (612) 334-6360 alex.fuhrman@craig-hallum.com

• Michael Kupinski Noble Financial Capital Market • (754) 367-6453 mkupinski@noble�nancialgroup.com

• Tim Vierengel Northcoast Research • (216) 242-2368 tim.vierengel@northcoastresearch.com

• Anthony Lebiedzinski Sidoti & Company • (212) 453-7015 alebiedzinski@sidoti.com

*List is for informational purposes only. 1-800-FLOWERS.COM does not endorse any opinions or forecasts made by research analysts.

• A gift industry leader with revenues of $1.19 Billion in �scal 2017• Three key business segments: - Gourmet Foods & Gift Baskets – a leading player in this highly fragmented >$22 billion* category with both organic and acquisition growth opportunities; - Consumer Floral, 1-800-Flowers.com – category leader with powerful brand equity and signi�cant customer traffic and database; - BloomNet Wire Service – growing market share as leading innovator with strong margins• Multi-brand website: enhancing customer behavior metrics including increased retention, frequency and lifetime value• Proven ability to leverage robust business platform to reduce operating expense ratio• Strong balance sheet; Strong free cash �ow• Category leader in fast growing Mobile and Social channels and early mover in new “Conversational Commerce” innovations• Experienced and focused management team, aligned with shareholders

(*Packaged Facts, Food Gifting 4th edition, 5/14)

Setting FLWS Apart: A Growth Investment

FY17 % Revenues

1 800 FLOWERS.COM, INC...One Old Country Road, Suite 500, Carle Place, NY 11514

(516) 237-6000 • email: invest@1800�owers.comFor further information, visit the Investors section at www.1800�owersinc.com

by Category

by Season(1) Excludes stock-based compensation and non-quali�ed supplementary retirement plan investment appreciation and depreciation.(2) Adjusted EBITDA for �scal 2017 excludes the items included in footnote (1), as well as Harry & David severance costs.(3) Adjusted EBITDA for �scal 2016 excludes the items included in footnote (1), as well as litigation settlement costs and integration costs, including severance costs, associated with Harry & David and the rightsizing of Fannie May.(4) Adjusted EBITDA for �scal 2015 excludes the items in footnote (1), and includes Harry & David’s �scal 2015 �rst quarter loss in order to present comparable full-year results and excludes one-time costs associated with the acquisition and integration of Harry & David and the impact of the Fannie May warehouse �re in November 2014.

Adjusted EBITDA1

Total Revenues(From Continuing Operations, In Millions)

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