Multicom Curriculum Development Project Resource Package Multilingual written mediation skills

Multicom Curriculum Development Project-Writing

Multicom Curriculum Development

Project

Resource Package Multilingual written

mediation skills 1

Multicom Curriculum Development Project-Writing 2


Multicom Resource Package - Aims The purpose of the resource package is to help students

become more effective multilingual communicators develop a broader and more flexible repertoire of written

communication acquire international communication and organisational

behaviour-related skills The resource package introduces

theoretical principles (socio-linguistic, professional and cultural)

‘real’ life case studies and practices the use of traditional and emerging technologies

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Multicom Resource Package - Aims

The resource package brings together written spoken visual communication.

It locates the learning event in challenging organisational settings engaging multinational and multilingual cooperation.

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Learning outcomes

On completion, students can: write clearly, accurately and correctly on a variety of subjects

and for a variety of purposes use forms of written communication, based on multilingual

sources, in standard business situations, ranging from company internal communication (minutes, memos, reports, proposals) to visually more complex forms of corporate advertising

use combined sources of communication (oral, written, visual, multimedia)

provide written translations from different types of language A documents into languages B and C, and from languages B or C into language A

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Learning outcomes

structure information and draft a contract in language A/B/C draw up business communication documents like letters,

emails, messages design and work out materials for electronic release and use

(newsletters, blogs, websites) use language A, B or C efficiently to design and work out

promotional (persuasive) materials (advertisements, leaflets, brochures, posters) for specific business environments

use the language A, B and C to issue press releases, mission statements, briefings, and communicate with the media.



Assessment procedures

The outcomes of the resource package are assessed through formative (permanent) and summative (final) assessment.

Assessment methods comprise: written tests (including tests of knowledge and skills) project work (team, pair or individual) portfolios written essays or reports presentations field reports reflective writing.

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Activities

Assignments include 3 areas of focus Improving Ryanair International Image NGO fund-raising campaign for girls’ education in X

country Low energy architecture and building materials

4 phases Research - Sources used: academic journals, online media,

questionnaires, interviews, reports, summaries, synthesies Information sharing – individual or group work and Presentations Communication of results – Digital or poster format,

simulated press conferences, presentations, panel discussions etc.

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Activities

All package tasks are unit-linked and designed as interactive team-work tasks.

Tasks are built on communication theories and principles, and incorporate both

language issues and specific text-based conventions.

Each unit is focused on the development of specific writing competences, on general business writing skills and specific skills, including sub-skills.

The provided tasks rely on complex combinations of written, spoken, visual and cognitive skills (sub-skills).



Activity 1: International Low Cost Airline Companies

Study documents in several languages to evaluate the international image of low cost airline companies with a view to improving it

Student tasks gather information take notes from sources in different languages: websites,

consumer reports, customer care reports, newspaper articles, face-to-face talks/interviews with customers, talks with company customer service manager

analyse information and assess it critically organise information for a report organise the information for a press conference organise the information for a press release draft the documents (a report, notes/pp presentation for a a press

conference, a press release

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Activity 2: NGO fund-raising campaign for girls’ education in X country Design/plan a fund-raising campaign employing innovative ideas and produce the necessary documents

(twitter, magazine, video...)

Student tasks Study documents in several languages and identify media supports for the campaign (gather data and write some

notes on findings) Organise meetings (take minutes in note form, draft the minutes, produce a report) Use brainstorming to identify innovative fund-raising ideas Discuss the forms of advertising to be used and choose the most efficient one(s) Study the local style for news writing Produce the advertising documents (twitter, magazine, video...) in the language of X country and in two more

languages to reach a broader public.

Sources PR companies, national government site of X country, education and youth programmes’ sites

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Activity 3: Eco-friendly cork products used for insulation You work for a cork insulation material producer based in the

Algarve region and wish to distribute/market cork products on the European market. Identify ways of distributing products and find business partners in EU countries. Study online and offline documents in languages A, B and C about cork products and produce the necessary documents (synthesis of collected data, memos, business proposals, contracts etc.).

Student tasks: Study online and offline documents in several languages (language

A, B and C) about cork products and Algarve. Use the information from RP A3:

APCOR Cork Interviews

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Activity 3: Low energy architecture and building materials

Identify the European market demand for eco-friendly cork products and ways of distributing cork products to other European countries

Collect data, translate the information and write a synthesis on the collected data

Study the European laws and directives on the distribution of cork products Use the information provided in RP A3: EU directives.

Write a memo to the company board of directors and stakeholders informing them on the initiative to find new markets

Write a business proposal to the company board of directors suggesting ways to solve the problem

Draw up a draft contract for the distribution of cork products by XYZ company. Translate the contract into the language of the partners

Resources

Print sources (on communication, related subjects, style and usage, dictionaries and thesauruses, reference works)

Other print sources: newspaper articles, reports, other material On-line sources (company website, newspaper articles,

newsletters, twitter, national ministry website, etc.)



Contacts

Stefan OLTEAN [email protected]

Silvia IRIMIEA [email protected]

Babes-Bolyai University, Cluj, Romania

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Documents

Multicom Curriculum Development Project Resource Package Multilingual written mediation skills