Multicultural Recruitment:Steps to Success

Elissa Lopez, Hawkeye Freddy Miranda, UNI

Melissa Tate, UNI Education Talent

Understand Key Terms Understand demographics and how to use them.

◦ What is going on in your territory? Collaboration between Institutions

◦ What we have tried What to take away

◦ Plan of action

Objectives

Understanding key terms

Minority/UMR

Diversity/Pluralism

Multiculturalism

Affirmative Action

Key Terms

A group of people who have a different ethnicity, religion, language, or culture to that of the majority of people in the place where they live.

Underrepresented MinorityA minority is considered underrepresented when for example the percent of African Americans enrolled in a state college is lower than the percent of African Americans of college-age in whole state.

Minority

1. Suffering discrimination and subordination2. Physical and/or cultural traits that set them apart

and which are disapproved by the dominant group3. A shared sense of collective identity and common

burdens4. Socially shared rules about who belongs and who

does not determine minority status5. Tendency to marry within the group.

Characteristics of a minority group

Fegin, Joe R.; Joe R. Fegin (1984 (2nd edition)). Racial and Ethnic Relations. Prentice-Hall. pp. 10. ISBN 0-13-75012-0.

DiversityThe state of being diverse, where diverse is being of various kinds.

PluralismA social system based on mutual respect for each other's cultures among various groups that make up a society, wherein subordinate groups do not have to forsake their lifestyle and traditions but, rather, can express their culture and participate in the larger society free of prejudice.

A body of political philosophy about the proper way to respond to cultural and religious diversity with the justification that mere tolerance of differences does not entail that members of minority groups will be treated as equal citizens.

Multiculturalism

Action to increase the representation of underrepresented minorities.

Affirmative Action

Student body diversity is a compelling state interest that can justify the use of race in university admissions“…students learn better in a diverse educational environment, and they are better prepared to become active participants in our pluralistic, democratic society once they leave such a setting….”

Diversity Justification

Patricia Gurin in Gratz v. Bollinger, 122 F. Supp. 2d 811 (2000), at 823.

Unless disadvantaged racial groups are integrated into mainstream social institutions, they will continue to suffer from segregation and discrimination.

It is a loss suffered by the American public at large in its failure fully to realize civil society…

Integration Justification

Anderson, Elizabeth S., 2002. “Integration, Affirmative Action, and Strict Scrutiny,” New York University Law Review, 77 (November): 1195–1271.

What is the status of affirmative action in

your state?

Low Income First Generation

Individual

Family $$$$$

Hispanic/ Latino

Family$$$$$

SpanishJuntos

Individual

African American

Community

Individual

Family$$$$$

Different Strokes for Different Folks

Send the message that they belong!

WE WANT YOU!!!

Today’s Key Strategy:Collaboration…

First, know your demographics

Collaboration for recruitment

Collaboration for retention

Collaboration with Trio programs

What makes collaboration work

DemographicsThe First Step in the Recruitment Plan

66%14%

14%5%1%

61%17%

15%

6%1%

57%21%

14%

7% 1%

Composition of Public High School Graduates in the U.S.by Race/Ethnicity, 2004-05 (Actual); 2009-10 and 2014-15 (Pro-

jected)

White-Non Hispanic

Hispanic

Black- Non Hispanic

Asian/ Pacific Is-lander

American Indian/ Alaskan Native

2004-2005

2009-2010

2014-2015

http://www.wiche.edu/info/knocking/1992-022/080319NationalPressClub.pdf

92%

3%3%2%

88%

5%5%2%

83%

8%

6%3%

White-Non Hispanic

Hispanic

Black- Non Hispanic

Asian/ Pacific Islander

Composition of Iowa’s Public High School Graduates by Race/Ethnicity 2004-05 (Actual), 2009-10, and 2014-15 (Projected)

2014-2015

2009-2010

2004-2005

http://www.wiche.edu/info/knocking/1992-2022/Iowa.pdf

African American population in Iowa◦ 89,148 as of 2010

Hispanic/Latino population in Iowa ◦ As of 2010: 134, 402 Latino’s in Iowa◦ Estimated to grow to 384, 320 in 2040

Iowa Minority Populations

What are your state’s demographics?

Minnesota- 5,303,925 total population African American- 274,412 people ◦ Hispanic/ Latino- 250,258 people

North Dakota- 317,498 total population◦ African American- 7,690 people◦ Hispanic/ Latino- 13, 467 people

South Dakota- 363, 438 total population◦ African American- 10, 207 people ◦ Hispanic/ Latino- 22, 119 people

Wisconsin- 5,686,986 total population◦ African American- 359,148 people ◦ Hispanic/ Latino- 336,056 people

Other StatesAccording to 2010 U.S. Census…

The Reality Check! Where do you stack up?

Diversity on Hawkeye campus Spring 2012◦ 493 (8%) African American ◦ 137 (2%) Hispanic

Diversity on UNI campus Fall 2011 ◦ 383 (2.9%) African American ◦ 276 (2.1%) Hispanic

Bringing Diversity Home

Collaboration between Hawkeye and UNI for

Recruitment

Admissions Partnership Program with Hawkeye Community College and the University of Northern Iowa ◦ 2+2 program ◦ Dorm options ◦ Collaboration of student organizations ◦ High school visits ◦ Iowa conferences and events

Two Steps to Success Long-standing collaboration

Working together ◦ Collaboration between Elissa and Freddy

Presentation to Hawkeye Community College Students Latin American Organizations as a recruitment arm Iowa Latino Conference When visiting high schools

Why it is important we work together ◦ Ease of transition between schools◦ Partnership programs- we not only “walk the walk but talk the

talk” with working together

Competition vs. Collaboration

Collaboration between Hawkeye and UNI for Retention

Hawkeye ◦ Academic Support Center tutoring ◦ Trio -SSS◦ Multicultural Affairs Office ◦ Latin American Student Organization ◦ Multicultural Student Organization ◦ International Club

UNI◦ Academic Learning Center◦ Trio –SSS/McNair◦ Center for Multicultural Education ◦ Multicultural Student Organizations ◦ Ethnic Student Promoters ◦ Jump Start Orientation

Collaborating in student support

Collaboration with Trio programs

Bachelor’s

Student Support Services McNair Scholars

Pre-College (Non-Traditional)Bachelor’s

Educational Opportunity Center Veteran’s Upward Bound

Pre-College 6-12 (Traditional)Educational Talent

SearchClassic Upward

BoundUpward Bound Math

and Science

Trio Programs

 Hawkeye CC

UNIOther 2-year

Other 4-year

Black/African American

27 5 14 6

More than one race

5 0 2 3

Latino/Hispanic 5 2 0 1

Total class of 2011 78 18 23 27

UNI Educational Talent Search College Enrollment for Class of 2011

 Hawkeye

CCUNI

Black/African American

350 32

More than one race

15 3

Latino/Hispanic 35 2

Other Minority 16 0

Total class of 2011

886 96

Educational Opportunity Center College Enrollment for 2010-2011

We have goals◦ Enrollment, career assessments, study skills, course selection,

ACT registration, college tours, financial literacy, college tours, admissions and financial aid applications etc. etc.

We have access to students◦ Many of our target school districts are communities with a high

concentration of minorities◦ We work with our students to get them college ready, but we

need help.

Working with Trio

Maeopp The Mid-America Association of Educational Opportunity Program Personnel ◦ Indiana◦ Illinois◦ Iowa◦ Michigan◦ Missouri, Kansas, Nebraska◦ Minnesota◦ Ohio◦ Wisconsin

Aspire Trio◦ North Dakota Aspire◦ South Dakota Aspire

Trio Contacts

Trust Respect Communication Creativity Believing in the institution where you work at Outreach/ recruitment

◦ Thinking outside of the box to reach students ◦ Attend trainings

What Makes Collaboration Work

Learn about the demographics of your state◦ What is your office target market?

You can’t be everywhere

◦ Plan your strategy plan ◦ Identify your support network

Within the college: Who will be able to work with you in a short notice Outside of the college: people within the community, other colleges

Goals

Questions?Thank You!!

Are you concerned with Affirmative Action Laws?

How would/does the Dream Act affect your strategic plan?

How have you collaborated with other colleges?

How have you collaborated with Trio programs?

Discussion