29 Oct 2008

김 철 우이사 / 마케팅 / 공학박사

QUALCOMM CDMA TECHNOLOGIES KOREA

MULTIMEDIA TECHNOLOGY FOR MOBILE NETWORK

2

INTRODUCTION

3

MOBILE MARKET UPDATE

549.45654.14

745.14

96.36

92.3763.12

37.2912.05

62.46

103.47130.26

182.85223.26 252.71 264.45

256.15

192.2552.18

96.74

171.63

239.55

300.54369.24 440.82

527.12

622.22

132.34

43.60

44.24

38.31

108.16

709.31792.96

869.30891.90873.33819.44

69.2434.0615.52

77.3140.80

19.97

21.85

25.43

1,764.281,722.80

1,649.43

1,549.43

1,437.32

1,306.31

1,149.14

992.22

810.08

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2005 2006 2007 2008 2009 2010 2011 2012 2013

(M)

GSM CDMA2000 1x

CDMA2000 EV-DO W-CDMA

TD-SCDMA OtherTotal

Source : ABI Research Apr 08

4

INTEGRATED MULTIMEDIA FEATURES

5

INTEGRATED MULTIMEDIA SOLULTION

Non-Integrated SolutionNon-Integrated Solution

Ringer Chip

Video ASIC

Camera Module

with DSP

AppsCo-

Processor

Integrated QCT SolutionIntegrated QCT Solution

• Complete / Integrated Solution• Lower Device Costs• Proven Interoperability

RingerASIC

Video ASIC

Camera Module

Processor

3D Gaming

ASIC

3D Gaming

ASIC

GPS

GPS

6

INCREASING MIPS FOR MOBILE MULTIMEDIA

MSM2300ARM MCU< 20 MIPS

MSM3000ARM7TDMI23 MIPS* (27 MHz)

MSM2Intel 8018610 MIPS(~2.5 MHz)

Convergence Dual-CoreSnapdragon CPU + ARM 9Up to 2370 MIPS*(1GHz)

Paging, Messaging, Voice Mail Personal Information Manager

MSM6500Multimedia Platform ARM9Up to 160 MIPS*(146 MHz)

MSM6550Enhanced Platform ARM9Up to 250 MIPS*(225 MHz) Convergence

Dual-CoreARM9 + ARM11Up to 740 MIPS*(400 MHz)

0

400

800

1200

1600

2000

2400

1996 1998 2000 2002 2004 2006 2008

MIP

S

MSM7200

1995 1997 1998 1999 2000

Desktop PCs(3.5 inch HDD form factor)

.1

1

5

Mobile Phones(1 inch HDD form factor)

GB

1994 1996 2001 20032002

10

.01

2004 2005

Toshiba W41T - cell phone with a 4 GB Hard Drive

2006

4

Source: Gartner Dataquest and 3G Today (www.3gtoday.com), 2006

Pro

cess

ing

Pow

erM

emor

y

7

Over 30 customersOver 250 devices in design & production

CUSTOMERS

- INDUSTRY LEADER IN MODEM TECHNOLOGY- BEST-IN-CLASS RF & PMIC- HIGHEST LEVEL OF SYSTEM INTEGRATION

- Modem, Multimedia, RF, PMIC, Software

- LEADING-EDGE PROCESS & PACKAGING

TECHNOLOGY

QUALCOMM UMTS LINE-UP

Single ChipUMTS / HSDPAEntry Level

Mainstream MMBroadcastQVGA/WQVGA

MSM6K

QSC

MSM7K

HLOS PhonesHSUPA / MBMSVGA/WVGA

Wireless & ConsumerConvergence

QSD

8

MULTIMEDIA IMPLEMENTATION

ARM 11 (400 MHz) orScorpion (1GHz)

Application DSP (250/600 MHz)

Hardware Accelerator• Video Processor (HD support)• 3D Graphics (Imageon, Yamato)• Camera ISP• Mobile Display Processor• Stereo DAC etc

• Video Processor (HD support)• Speech / Audio codec• 3D Graphics• Camera processing

• Video Processor (HD support)• Other Applications

Qualcomm ImplementationARM + DSP + HW

• Low Power• Easy IPC

ARM 11 (860 MHz)

WMMX

MONAHAN Implementation

9

PERFORMANCE COMPARISONSIMPLIFIED DESCRIPTION

Performance

App A App B App C App D

Monahan

MSM 7200Hardware or Software?

10

INTEGRATION OF FUNCTIONALITIES

Video

AudioGraphics

Camera Bluetooth

Modem

VideoAudio

GraphicsCamera

Bluetoothetc

Migration is likely to happen when target product/market is

proven with discrete components

The first Single chip usually covers only a portion of what is required!

Target Product Varies!

Single-Chip to accommodate the sweet-

spot (volume-zone)

11

MODEM ENHANCEMENT & INTEGRATION

Modem Technology Phase 1e.g. HSDPA 1.8

Modem Tech Phase 2e.g. HSUPA

2 Years for modem tech update / Feature integration

e.g. MSM 6000

e.g. MSM 7000

6 months for multimedia evolution

Multimedia ComponentEnhancement

Shaded Area

12

INTEGRATED SOLUTION

• Long Development Period

• Increased code size

• Difficulty in test & analysis

• Redundant features

• Reduced Size

• Power Saving

• Lower Cost

• Easy IPC

DISADVANTAGESADVANTAGES

The importance lies in that total software solution must be accompanied

to fortify the advantage of integrated solution!

13

IMPORTANCE OF OPEN OS

14

OPEN OS HANDSET MARKET

Unit Sales (M

illion)

Market S

hare (%)

0

50

100

150

200

250

300

350

400

450

2006 2007 2008 2009 2010 2011 20120

5

10

15

20

25

30

35

Open OS Proprietary OS Share (%)

Source : Informa Telecoms & Media, 9th Edition

15

29.551.4

75.9119.1

159.5195.1

224.0 242.8267.421.6

30.7

43.4

57.4

73.6

84.8

30.5

37.5

43.7

45.9

38.9

70.0

109.9

125.8

12.8

23.7

17.3

10.5

22.5

14.5

12.3

23.0

20.6

18.3

16.2

12.0

7.3

42.2

71.0

116.3

181.8

249.7

324.1

407.2

490.5

546.9

0

100

200

300

400

500

600

2005 2006 2007 2008 2009 2010 2011 2012 2013(M)

Symbian Microsoft Windows MobilePalm/ACCESS (Garnet OS) RIMLinux OtherTotal

OPEN OS MARKET STATUSSource : ABI Research Apr 08

16

Total Handset Shipment (2008) : 1,306.31M

UMTS SMARTPHONE STATUS

UMTS total : 239.6M

Smartphone (UMTS)

146.3M

Symbian Based

Smartphone (UMTS)

:119.1M

Symbian

S60 / UIQ / MOAP

SP in UMTS : 61%Symbian in UMTS SP : 81%

Symbian in UMTS is almost half!

Source : ABI Research Apr 08

17

MOBILE MULTIMEDIA ECOSYSTEM

DesktopiTunes / Ovi Suite

/ XP / Browser

MobileiPhone /

Symbian / WM / Android

Internet ServicesiTune Store, AppStore / OVI / Google / Android

Market / Sky Market

The Necessity of Common PlatformSynchronization

18

MARKET FORECAST

HW

Platform

UI

Application

Phone Architecture

APPLE

Microsoft

QualcommBMP

Nokia

Platform distribution for OVI activation!

ServicesCommon Platform for mobile services &

Efficient terminal sourcing

LIMO

19

IMPORTANCE OF OPEN OS

Growth of diversified multimedia applicationsReuse of existing software resourcesCompatibility with wired Internet environment

OS or Middleware (Rex)

Hardware Platform (MSM)

A B N…

OPEN OS

Various Hardware Platforms

A B N…Q Z

20

MSM 7000 / QSD 8000 ARCHITECTUREDUAL CORE SYSTEM

Drivers

ARM 1136Application Processor

ARM 926Communication Processor

QDSPApplication DSP

QDSPCommunication DSP

HARDWARE ACCELERATOR

L4 / Iguana

Comm Protocol Stack

Drivers

L4 / WM / Linux / Symbian

Applications / BREW etc

IPC

SOFTWARE

HARDWARE

21

CONCLUSION

22

CONCLUSION

MobileMultimediaKeywords

Mobile Services

Open Platform

Synchronization

• New market for revenue

• Essential for compatibility• Application management

• Synch of Internet & Mobile