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MULTIPLE CARS SHIFT INTO HIGH GEAR
10 CARS O N U P WARD TRAJEC TO RY AM ID S U V P O P U LARIT Y
+69% +57% +48% +46% +24% +21% +20% +17% +14% +6% BOLT* A5 Q50 ACCENT RIO JETTA ALTIMA PASSAT FUSION MAXIMA
All Comparisons Are Based on Share of Segment Interactions, May 2017 vs. January 2017 AutoTrader.com Site Behavior – New Car Prospects [visitors interacting with three most recent model years]
CARS EXPERIENCE FOUR STRAIGHT MONTHS OF SHARE GROWTH
IMPROVE THEIR RESPECTIVE SEGMENT RANK POSITIONS
10 AVERAGE SHARE INCREASE AMONG THE GAINERS
+32% 8
Four of the gainers are non-luxury midsize cars, with two models belonging to Nissan. Heightened competition is on the horizon, though, with redesigns from Buick, Honda, Hyundai, and Toyota later this year.
Two Volkswagen models regain ground as the year mark approaches for buybacks and incentives resulting from the emissions violation that impeded the automaker two years ago. The model movement may also signal reconsideration among shoppers for the troubled brand.
Both Korean subcompact cars show momentum ahead of debuting their redesigns in the fall (Accent & Rio). The already redesigned A5 attracts attention amid a refreshed 5 Series, and newcomer Bolt enjoys a strong upward trajectory but may be challenged later this year by Leaf’s impending refresh.
MULTIPLE CARS SHIFT INTO HIGH GEAR
KO REAN S U B C O M PAC T S P OWER U P AHEAD O F RED ES IGNS
All Comparisons Are Based on Share of Segment Interactions, May 2017 vs. January 2017 AutoTrader.com Site Behavior – New Car Prospects [visitors interacting with three most recent model years]
JAN FEB MAR APR MAY
7.8% #4
5.4% #8
ACCENT
+46% SHARE
GROWTH
+4 RANKS
ACCENT SHARE
BY STATE
38 STATES
12 STATES
>/= national share
< national share
Accent posts an impressive 2.4 share point gain since
January, hitting its highest shopping share ever in May. Now
less than a quarter share point from the segment top 3, its
upcoming redesign could kick its momentum into overdrive.
36 STATES
14 STATES
>/= national share
< national share
RIO SHARE
BY STATE
RIO
Rio’s position improves in a congested segment in advance
of its 2018 refresh (due in the fall). The model achieves five
segment share points for the first time as of April and
secures a spot in the top 10, displacing Beetle and Fit.
+24% SHARE
GROWTH
+2 RANKS
JAN FEB MAR APR MAY
5.3% #9
4.3% #11
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
MULTIPLE CARS SHIFT INTO HIGH GEAR
S HO P P ER B EHAV IO R P O INT S TO S O F TENED V IEW TOWARD V W
All Comparisons Are Based on Share of Segment Interactions, May 2017 vs. January 2017 AutoTrader.com Site Behavior – New Car Prospects [visitors interacting with three most recent model years]
JETTA SHARE
BY STATE
JAN FEB MAR APR MAY
8.5% #7
7.1% #6
26 STATES
24 STATES
>/= national share
< national share
JETTA
Compact Jetta sees double-digit share growth, though it is
surpassed in rank by MAZDA3 just this month (with a slim
share margin between the two). Heading upward, Jetta has
narrowed its gap to the segment top 5 by 81% since January.
+21% SHARE
GROWTH
-1 RANK
PASSAT SHARE
BY STATE
28 STATES
22 STATES
>/= national share
< national share
PASSAT
Passat re-enters the midsize car top 10 (leapfrogging
Chrysler 200 and Subaru Legacy) and is gaining on the next
two – #9 MAZDA6 and #8 Optima – both of which have
declined in share the past two months as Passat rises.
JAN FEB MAR APR MAY
4.4% #10
3.7% #12
+17% SHARE
GROWTH
+2 RANKS
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
MULTIPLE CARS SHIFT INTO HIGH GEAR
N IS SAN B U C K S THE TREND O F THE M O S T C HALLENGED S EGM ENT
All Comparisons Are Based on Share of Segment Interactions, May 2017 vs. January 2017 AutoTrader.com Site Behavior – New Car Prospects [visitors interacting with three most recent model years]
34 STATES
16 STATES
>/= national share
< national share
ALTIMA SHARE
BY STATE
ALTIMA
Among the four midsize cars experiencing positive
momentum since the start of the year (Fusion, Passat, and
both Nissan models), Altima demonstrates the strongest
share growth among them and reclaims a top 5 position for
the first time since December.
+20% SHARE
GROWTH
+1 RANK
JAN FEB MAR APR MAY
8.1% #5
6.7% #6
MAXIMA SHARE
BY STATE
20 STATES
30 STATES
>/= national share
< national share
MAXIMA
Though more modest in growth than sister model Altima,
Maxima achieves its highest share level since October 2015
(slipping in rank only below Altima). Both should keep watch
for Sonata, though, which is on Nissan’s heels after two
straight months of share growth.
JAN FEB MAR APR MAY
7.7% #6
7.3% #5
+6% SHARE
GROWTH
-1 RANK
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
MULTIPLE CARS SHIFT INTO HIGH GEAR
NEW AND ES TAB L IS HED D O M ES T IC S ADVANC E
All Comparisons Are Based on Share of Segment Interactions, May 2017 vs. January 2017 AutoTrader.com Site Behavior – New Car Prospects [visitors interacting with three most recent model years]
24 STATES
26 STATES
>/= national share
< national share
FUSION SHARE
BY STATE
FUSION
A lead pack model gaining a share point and a half in a
plagued and competitive segment is no small feat. Fusion
has also trimmed its gap to Accord by 41% and more than
tripled its share advantage over Camry. Both competitors
may stunt that growth, however, with upcoming redesigns.
JAN FEB MAR APR MAY
13.0% #2
11.5% #3
+14% SHARE
GROWTH
+1 RANK
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
BOLT
Fresh alternative fuel entry Bolt makes big strides, which is
particularly impressive amid the onslaught of new
contenders in the past six months (Ioniq, Clarity, and Prius
Prime). As of May, Bolt lands in the segment top 3, affording
Chevrolet two top 3 positions (#3 Bolt and #2 Volt).
+69% SHARE
GROWTH
+4 RANKS
31 STATES
19 STATES
>/= national share
BOLT SHARE
BY STATE
JAN FEB MAR APR MAY
10.9% #3
6.5% #7
< national share
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE
MULTIPLE CARS SHIFT INTO HIGH GEAR
LU XU RIES P O S T THE S TRO NGES T GROW TH RATES AM O NG ES TAB L IS HED G AINERS
All Comparisons Are Based on Share of Segment Interactions, May 2017 vs. January 2017 AutoTrader.com Site Behavior – New Car Prospects [visitors interacting with three most recent model years]
A5
A5 SHARE
BY STATE
+57% SHARE
GROWTH
+4 RANKS
JAN FEB MAR APR MAY
7.8% #5
5.0% #9
After gaining nearly three share points (stimulated by the
2018 redesign), A5 now paces directly behind #4 A6. Audi
now claims two top 5 spots in the luxury midsize car
segment and is second only to BMW in overall segment
brand share for the first time in nearly a year.
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJMD
DE 27 STATES
23 STATES
>/= national share
< national share
+48% SHARE
GROWTH
+2 RANKS
32 STATES
18 STATES
>/= national share
< national share
Q50 SHARE
BY STATE
Q50
JAN FEB MAR APR MAY
5.9% #8
4.0% #10
Following a decline in Q4, Q50 regains ground and pushes
past CLA-Class and MKZ in the process. Now in a virtual tie
with Audi models A3 and A4, Q50 is a mere half point away
from the top 5. Also of note is sister model Q60, which rises
four ranks (to #12) after three months of share growth.
WA
OR
CA
AK
HI
ID
NV
MT
WY
UT
AZ
CO
NM
TX
ND
SD
NE
KS
OK
FL
LA
AR
MS AL GA
SC
NC
VA
TN
KY
WVMO
IA
IL
MN
WI
MI
IN OHPA
NY
ME
NHVT
MA
RICTNJ
MDDE