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Muse Profile 2017_jan

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Page 1: Muse Profile 2017_jan
Page 2: Muse Profile 2017_jan

About MUSE Creative

MUSE team are INTERACTIVE SOLUTION PROVIDER.We are eager to an excellent one-stop service to ourvaluable customers in vary industries. Backed by over 10years of experience in China and Hong Kong, our team arecommitted to offer innovative strategic planning, efficientprofessional execution & management.We have strong experience in organized events, stagedesign and production. We also the Appointed Agency forCE & KA Program of Phillip Morris Asia Limited from 2016-2018 .MUSE team is in partnership with the sister company C2 PRMarketing Solution and More Than That Culture Limitedwhich is the multi-media production. Our team can providethe total solution for our brands.

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Roaming & event management

•10 years roaming and event experience with brands: Carlsberg, K1664, Guinness, Asahi, Neway, Johnnie Walker, Somersby, etc.

•Close relationship with +200 Lamp outlets

Work force management

•5 years Hong Kong Jockey Club appointed agency.•8 years working closely with Carlsberg all over their brands.

Brand & PR management

•5 years working experience in Brand marketing•1 0 years working experience in event agency•5 years working experience in media agency

Database management

•17 years of working experience in I.T. industry, •Managed over 400 online research projects and a 8 million panelist database•Development of the No. 1 financial website AASTOCKS.com. Ensure data integrity, security and accuracy•The Inventor of PMI CE Monitoring system- Monitoring system was developed and managed from 6/2011-8/2014.

Area of Expertise

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Scope of Services

MUSE Creative

Engagement Program

Management

Event Management

PR Management

Online Management

Talents & Models Booking

Multi-media Production

Page 5: Muse Profile 2017_jan

Engagement Program Management

Appointed Agency for PMI CE & KA Program (2016-2018)

Service Scope:• Brand Ambassadors recruitment & training• BAs daily operation & management• itinerary & routing planning • Consumers engagement & product introduction• Data collection & analysis

Coverage:• Over 100 outlets (CE) + 60 outlets (KA) • 20 CE teams in total• Total over 30 Bas + 30 KAs• Every Fri & Sat and last for 2 years• Over 500 working hours per month

Consumers Engagement & Key Account Program

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SKOL Trade Dinner Event

Service Scope:• 42” 180º Hologram Showcase• Hologram Content Design & Production• Stage Design & Production• Concept development & design• Production & installation• Lighting, video & audio production• Models and performers management

SKOL Beer Trade Dinner(狮威啤酒)

Engagement Program Management

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Appointed Agency for 5 waves (2013-2017)

Service Scope:• Account Ambassadors recruitment & training• AAs daily operation & management• Roster planning • Bet type introduction & Account acquisition • Daily reports & Quarterly reports

Coverage:• Over 20 branches, 5 working days per week • 12 weeks per wave (total 60 weeks)• Total over 300 AAs • Every Fri & Sat and last for 2 years• Over 500 working hours per month

Account Acquisition Program Racing Touch Apps Promotion

Engagement Program Management

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Thematic & seasonal engagement at Happy Wednesday, Beer Garden

Partnership since 2012

Service Scope:• Models daily operation & management• Consumers engagement & bet types introduction• Roster planning • Bet type introduction & Account acquisition • Daily reports & Quarterly reports

Coverage:• 2 working days per week • Total over 15 models

Engagement Program Management

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Privacy Policy | Copyright © MUSE Creative & Promotions Limited. All rights reserved.

Carlsberg Group Roaming Team at Bars & Restaurants

Service Scope:• Model & helpers operation & management• Promotion materials procurement & production • Engagement games hosting• Roster planning Projects Durations Outlets

Somersby Product Trial Promotions Sept 2015-2016 4 30

Beer Pong英超神射手 Sept 2015-2016 8 60

Asahi Asahi x Bar Pacific Air Hockey Aug 2015-2016 8 31

新年送大禮 Feb 2015-2016 8 120

全城激戰Beer Pong 2015-2016 20 96

Carlsberg World Cup 2015-2016 12 50

嘉士伯Feel sooo 英超 Aug 2015 4 30

嘉士伯 Ruby 7 Roadshow May 2015 4 80

全城激戰Beer Pong Dec 2014-2016 20 96

Thematic Promotion at Carlsberg Oct 2014 8 90

Engagement Program Management

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(update till Dec 2015)

Projects Durations Outlets

Somersby Drink Trivial Promotions Jun 2014 4 70

Carlsberg World Cup 2014 12 50

嘉士伯Feel sooo 英超May 2014 4 30

可倫堡1664 試飲推廣 Apr 2014 8 120

新年送大禮 Feb 2014 8 120

銀鑛灣沙灘音樂節 Sep 2013 4 50

嘉士伯英超挑戰賽May 2013 4 50

三項CHILL人MAY 2013 4 50

鏢戰一分鐘 JUN 2013 4 100

Where is the Party’ JUL 2013 4 50

Carlsberg Group Roaming Team at Bars & Restaurants

Engagement Program Management

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Event Management

Roadshow for Various Brands

Projects Durations Outlets

Monster Drink Roadshow Jun 2015 3 12

安寧Eye Drops Roadshow Promotions May 2015 8 6

嘉士伯 Ruby 7 Roadshow May 2015 4 80

octopus AAVS roadshow mar 2015 12 11

HKJC x 林海峰 Lucky Draw PromotionDec 2014

1 36

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Service Scope:• Concept development & design• Production & Installation• Token gift design & procurement • Models & helpers daily operation & management

Coverage:• 30 working days in total 2 working days• 2 models & 10 helpers

Event Management

2015-2016 Marco-polo German Beerfest

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Service Scope• Concept development & design• Promotion strategy planning• Production & installation• Lighting, video & audio production• Models and performers management

Wildfire Pizza Bar & Grills Opening Paterson St, Causeway BaySanMiglight DJ Push Party Langham Hotel, MKSan Miguel Music Battle x TVB.com Grappa’s Cellar, CentralJohnny Walker Music Party MM Bar, Tsim Sha Tsui

Event Management

Branded Music Event

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Branded Event

Event Management

Service Scope• Concept development & design• Promotion strategy planning• Production & installation• Lighting, video & audio production• Models and performers management

BMW Art Journey MAY 2015Bollinger x James Bond Spectre Screening Bell & Ross 10 year AnniversarySultana Watch LaunchDorian Ho Bridal Gown Show

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Privacy Policy | Copyright © MUSE Creative & Promotions Limited. All rights reserved.Privacy Policy | Copyright © MUSE Creative & Promotions Limited. All rights reserved.

PR Management

譽宴.星海揭幕典禮 U-Banquet <譽宴.星海> Opening OCT 2016

Service Scope• Event Management• Media Management• Artist Management • Media invite & Press release• Post-event media coverage monitoring

(20 coverages)• Facebook page – PR feeding• Model booking

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PR Management

Polaroid Cube Launch 2014

Service Scope• Press release writing• Post-event media coverage monitoring• Coverage: Apple Daily, On.cc, E-zone,

Milk, PCM, etc

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PR Management

Service Scope• Media Management• Media invite & Press release• Post-event media coverage monitoring

HMV x Sam Lee 簽名發佈會 Jan2016

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Digital Management

Facebook fanpage Management

Service Scope• Digital Strategies development• Monthly schedule planning• Visual development / retouching• Media buying• Copying writing

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Service Scope• Model casting• Model fitting• Apparel sourcing • MC booking• Others relative performance Formula E C3 in Hong Kong 2016BACARDI Beer Festival 2016PONG x PartyLabs Party Fatt House Relaunched PartyMircosoft x Synnex Truck PromotionPHILIPS Marshmallow PromotionCarlsberg × YP Relaunched PartyGolf Club Beer festSENENFRIDAY Product LaunchPLEXTOR Product Launch CHOW TAI FOOK Annual Jewelry ShowCHOW TAI FOOK Press ConferenceDIOR Roadshow

Talents & Models Booking

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Talents & Models Booking

Projects Durations

CLOCKENFLAP 4

BEERTOPIA 1

K1664 ‘Today Plan Less , Savour More Party’ Promotions

4

TUDOR Product Launch 1

健達奇趣蛋「愉景灣沙灘獵蛋奇兵」+ 繽「FUN」天地

1

FERRERO ROCHER 4

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Multi-media Production

Service Scope• Concept development & design• Lighting, video & audio setup• Media Shooting • Talents arrangement (20 different countries &

ages)• Stylist booking

Samsung “Look At Me” Apps

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Multi-media Production

Service Scope• Concept development & design• Lighting, video & audio setup• Media Shooting • Talents & Stylist booking• Post-productione.g. Rastignac Promotion Video

https://www.facebook.com/Musecp/videos

TVC & MTV Shooting

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Multi-media Production

i-gold (Cantonese & Mandarin) Program-Shooting領峰貴金屬投資新聞透析

Year-rounded Campaign (Nov, 12 – Dec, 13)

Service Scope• Lighting, video & audio setup• Media Shooting • Talents & Stylist booking• Post-production

Website: tv.hexun.com/igold/index.htm

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Hologram Stage -美萊17週年慶典開場(Shenzhen) Dec – 2015

Hologram Wedding (HK)

Multi-media Production

Hologram Stage Production

Service Scope• Holographic Projection• 3D Projection Display• Transparent Display• Multi Touch Table Design

https://www.facebook.com/734037723392896/videos/734041603392508/

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CONTACTSEESEELEEHK +85297444383CN +8613774397976Email [email protected] www.musecp.com