82 FACT FILE The late ‘60s and early ‘70s were a time of great cultural change in Britain and America. There were big changes in music, fashion and young people’s lifestyles. London was right at the centre of these new trends and quickly became known as ‘Swinging London’. F F FA A AS S SH HIO O ON N London was the heart of fashion. Top designers opened shops on Carnaby Street and the King’s Road in Chelsea, and these areas became famous. This was the time of bell-bottomed trousers, platform shoes and the Mary Quant* mini-skirt. After England won the football World Cup in 1966, the British flag, the ‘Union Jack’, became fashionable. People wore Union Jack coats, dresses, skirts and even underwear! What do these words mean? You can use a dictionary. boutique psychedelic demonstration feminist protest * Mary Quant was a famous fashion designer in the 1960s and ‘70s. ‘Granny Takes a Trip’ was a boutique on the King’s Road (1966 – mid-1970s). It has been called the ‘first psychedelic boutique in London’. Two women outside a boutique on the King’s Road in Chelsea, London, 1969. 83 * The Vietnam war (1959 – 1975) was a war between North and South Vietnam. Many US soldiers were sent to ﬁght with South Vietnam. M M M MU U US S SI IC C C After the success of The Beatles and The Rolling Stones in the late ‘60s, Jimi Hendrix became the face of the ‘70s. W W W W WO O O OM M M ME E E EN N N’S S S R R RI IG G GH H HT T TS S S Life was very different for women before the 1970s. It wasn’t until 1971, for example, that Swiss women even got the right to vote! Women wanted to be equal with men in every area of their lives. Feminist books and magazines appeared for the first time. In 1970, feminists protested against the ‘Miss World’ beauty competition, held in London. They said that the competition showed women as attractive objects only. W W W W W W WA A AR R R R R A A AN N N ND D D D P P P PE E EA A AC C CE E E In the early ‘70s, the peace movement of the ‘60s grew stronger and there were a lot of demonstrations, especially against the unpopular war in Vietnam*. John Lennon’s song ‘Imagine’ expressed the mood that many people felt at the time. 1970: Rock star Hendrix dies after party Rock star Jimi Hendrix has died after a party in London. A number of sleeping pills were found at his house. Hendrix, 27, was born in the USA, but became famous in Britain with his band The Jimi Hendrix Experience. What is similar about the ‘70s and the time we are living in now? What are the differences?

MUSIC · 82 FACT FILE The late ‘60s and early ‘70s were a time of great cultural change in Britain and America. There were big changes in music, fashion and

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FACT FILE

The late ‘60s and early ‘70s were a time of great cultural change in Britain and America. There were big changes in music, fashion and young people’s lifestyles. London was right at the centre of these new trends and quickly became known as ‘Swinging London’.

FFFAAASSSHHIOOONNLondon was the heart of fashion. Top designers opened shops on Carnaby Street and the King’s Road in Chelsea, and these areas became famous. This was the time of bell-bottomed trousers, platform shoes and

the Mary Quant* mini-skirt.

After England won the football World Cup in 1966, the British flag, the ‘Union Jack’, became fashionable. People wore Union Jack coats, dresses, skirts and

even underwear!

What do these words mean? You can use a dictionary.

boutique psychedelic demonstration feminist protest

* Mary Quant was a famous fashiondesigner in the 1960s and ‘70s.

‘Granny Takes a Trip’ was a boutique on the King’s Road (1966 – mid-1970s).It has been called the ‘first psychedelic boutique in London’.

Two women outside a boutique on the King’s Road in Chelsea, London, 1969.

* The Vietnam war (1959 – 1975) was a war between North and South Vietnam. Many US soldiers were sent to fi ght with South Vietnam.

MMMMUUUSSSIICCCAfter the success of The Beatles and The Rolling Stones in the late ‘60s, Jimi Hendrix became the face of the ‘70s.

WWWWWOOOOMMMMEEEENNN’SSS RRRIIGGGHHHTTTSSSLife was very different for women before the 1970s. It wasn’t until 1971, for example, that Swiss women even got the right to vote! Women wanted to be equal with men in every area of their lives. Feminist books and magazines appeared for the first time.

In 1970, feminists protested against the ‘Miss World’ beauty competition, held in London. They said that the competition showed women as attractive objects only.

WWWWWWWAAARRRRR AAANNNNDDDD PPPPEEEAAACCCEEEIn the early ‘70s, the peace movement of the ‘60s grew stronger and there were a lot of demonstrations, especially against the unpopular war in Vietnam*. John Lennon’s song ‘Imagine’ expressed the mood that many people felt at the time.

1970: Rock star Hendrix dies after partyRock star Jimi Hendrix has died after a party in London. A number of sleeping pills were found at his house.

Hendrix, 27, was born in the USA, but became famous in Britain with his band The Jimi Hendrix Experience.

What is similar about the ‘70s and the

time we are living in now? What are the

differences?