Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Panic! At The Disco released their newest album;’ Too Weird Too Rare To Die’ in October 2013 on the label ‘Fuelled By Ramen’. They are currently on a tour for the album around the UK Then Europe. Then they start in America. There have been numerous videos for their new banging songs! This has promoted them a lot as each video has easily over 1,000,000 views on YouTube.

This is a screen shot of one of their newer videos-https://www.youtube.com/watch?v=tGE381tbQa8

Extension of income Like I mentioned above, they’re on tour so much. They did a tour across America, and then came to UK. Then they’re going back to the UK to tour again! Each one of the dates they did in the UK sold out so they’re obviously getting promoted and heard.

http://www.ticketmaster.co.uk/Panic-At-the-Disco-tickets/artist/1021077This picture in a shot from the Panic! At the Disco instagram page of the American tour before they came to the UK.http://instagram.com/p/jNBTTTCYSQ/

Extension of outlets Brendon Urie the lead singer does his own Vine This Is a picture of his vine Page-

Music Video Purposes Analysis

videos. Hes started like his own new craze called ‘Positive Hard-core Thursdays’ and all his fans know about it. All regular users of Vine know about it. He is known for it now, not just by people who know him through music but others.

When I saw them live at Manchester Apollo on the 8th of May 2014 it was on a Thursday and he did a little compilation of his positive hard-core Thursdays and everyone LOVED IT!

So in my opinion I would say this defiantly boosted their publicity and they’re a lot more known now!

https://vine.co/brendonuriehttps://www.youtube.com/watch?v=ceqUMBYB3Vg

Synergy They have a huge range of Merchandise on sale on their fan site,. They also sell a lot at their live shows. It ranges from T-Shirts, Hoodies, Jumpers, Scarfs, Key Chains and Posters.

This is a screen shot from their online fan site-https://panicatthedisco.gomerch.com/

Producers strategies I’ve mentioned throughout the whole of this sheet is the use of Social Networking. Instagram, Vine, Twitter and Facebook are the main for this band. They promote everything there is to do with the band on social networking. New videos, new songs, merchandise and events.

http://instagram.com/p/jNBTTTCYSQ/https://twitter.com/PanicAtTheDiscohttps://vine.co/brendonuriehttps://www.facebook.com/panicatthedisco?fref=ts