Arctic Monkeys-Cornerstone

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Cornerstone was the second single from the Arctic Monkeys album Humbug. Arctic Monkeys have their own website where they have uploaded all their videos on it so anybody can watch it. They also upload previews on their songs on their YouTube channel where anyone could watch it and once again this teases their fans.

They also have their own twitter page where they promote their own music and each band members has their own twitter page bringing a bigger audience. They also have their own Facebook page where they also upload their videos and news about upcoming albums and tours.

The bands official twitter page.

Arctic Monkeys-Cornerstone

Extension of income Arctic Monkeys website has many links to their songs and videos they have uploaded but also they have picture of themselves and also gig information.They also have their own membership which you can buy and get more access into the bands life and also you can receive first chance to buy tickets for their gigs. There’s also a link to their store where you can merchandise such as t-shirts and stationary.

Arctic Monkeys have their own record company who have their own YouTube channel and upload their videos for them which is also promoting the label and other bands who are signed to it.

You can also watch their music videos on music channels such as VIVA and kerrange.

Arctic Monkeys-Cornerstone

Extension of outlets Due to their videos being on YouTube this gives them more popularity because anybody can watch it but also YouTube is one of the biggest outlets on the web which is viewed by millions of people each day. For every time you watch the official Arctic Monkeys video which has been uploaded by their record label they will get some money for it bringing in a profitable income and Cornerstone is one of their most popular songs out there.

Arctic Monkeys YouTube channel.

Synergy Arctic Monkeys teamed up with the charity Oxfam and their single Cornerstone was available on vinyl in their charity shops. This would make the CD available to more people who can’t afford much and who want to raise money for charity.

Producers strategies The producers probably did this due to the fact if a band went out of their way to make a charity single then people would feel sympathy for the band and what they’re doing to help less fortunate people. It would also come across that the band do care about their fans and give them a good name.