© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 1NDA Presentation

Click To Edit Master Title Style

Doing Femto Right:Replicating WiFi’s Success with Femto

Ritesh Bansal KumarSolution Architect

Worldwide Service Provider Mobility Center of Excellence

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 2

Successful Wireless Technology

Wi-Fi + Femto = Unbeatable Combination

Successful Technology

High Data Speeds and Capacity

Ubiquity

Cheap

Wi-Fi

Femto Strengths

Full Mobility with Macro Licensed Spectrum

Reliable and Secure Management of User Experience

Power Efficiency Enables Managed Environment*

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 3

Femto Positioning

Coverage

Capacity Content

Convergence

Complements Macro• Improved Coverage for users

• Cost Efficient Backhaul Model

• Willingness to pay and how much?

Personalized Experience• New Revenue Streams

• Creates stickiness, Service bundling

• User willing to pay premium

Balance Femto Positioning to both sides of the equation.

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 4

Femto Drives Communication Convergence

Context Aware Services Auto-provisioning and Centralized Management RF Interference and Self-Healing Policy and Security Varied Home Network Environment

Home

Hotzone

EnterpriseMacro

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 5

Operators have Unique Differentiators to Make Femto More Successful

• Thoughts:• End-user Presence

• Simplified home networking

• Home Machine-2-Machine, Home Remote, Gaming: Real-time, secure

• Open APIs: Let people innovate

Killer (Technology) ApplicationConsumer Value – What is missing today?

• Enterprise Experience: Integrated Workforce Experience, Visitor Experience

• Managed SMB: Additional revenue stream

• Focused areas: Cruise, Emergency

EnterpriseFollow the Money

• Density increase with LTE: Coverage solution with smaller cell-size

• Ecosystem Collaboration: Efficiencies to bring price down, Inter-operability

ScaleReap the Benefit – Economies of Scale

• Framework Exists: Support on all phones, seamless coverage with wide area

• Usage Expansion: E.g. Home Remote Control by working with low power devices

• Ecosystem: Smart devices; Integrated with Wi-Fi, DSL, Set-top box..

PervasiveDevices and Clients

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 6

Summary

Operator with combined strategy for licensed and unlicensed spectrum will have most optimum cost.

Using Femto to focus on user experience will provide operators with key differentiation.

This requires an architecture play integrating existing network, home, enterprise, devices and content.

Cisco is leveraging its strengths in all these areas to enable operators to offer unified user experience.

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 7

More on Cisco SP Mobility @ http://www.cisco.com/go/mobile

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 8

Join the Cisco Service Provider Mobility Community

www.myciscocommunity.com/community/service/spmobility

Collaborate and communicate with Mobility industry leaders

Find answers to business and technology questions

Participate in user-driven discussions and learn from peers and experts worldwide

Share unfiltered opinions and perspectives

Stay up-to-date on the latest industry news, trends and buzz Blogs

Online Collaboration

Demos

WebcastsDiscussions

PollsSocial Media

Research

News

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 9

Mobility Is Not Just Mobile…… Its about Experience

Cisco Mobile Solutions for Service Provider http://www.cisco.com/en/US/netsol/ns523/networking_solutions_market_segment_solution.html