Mwc11 Daily Day4 Complete Lr

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COVERING THE MOBILE WORLD CONGRESS

THURSDAY 17TH FEBRU

MOBILE WORLD CAPITALTHE SHOW DAILY EXCLUSIVELY INTERVIEWSREPRESENTATIVES FROM BARCELONA, MILAN,MUNICH AND PARIS AS THEY AIM TO BECOMEHOME TO THE MOBILE INDUSTRY PAGES 38-39

ANALYSIS: QATARVODAFONE TAKES A QUARTER OF THECOUNTRYS MOBILE MARKET AS QTELSMONOPOLY COMES TO AN END PAGE 37

FEATURES

IN THIS ISSUEr

Yahoo targetspersonalisedmobile contentdeliveryCEO CAROL BARTZ OUTLINES

NEW PLANS PAGE 4

Deutsche Telekomadds HSPA+ to4G mix

CARRIER TO USE 4G LABELOUTSIDE OF ITS US

OPERATIONS PAGE 8

Telekom AustriaCEO claims Eurooperators are overregulatedHANNES AMETSREITER SAYS

ONLY EUROPEAN OPS

SUFFER FROM SUCH LEVELS

OF SCRUTINY PAGE 13

Industry leadersclaim handsets arecentral toconvergenceQUALCOMM AND DOCOMO

EXECS SEE PHONES ASSIXTH SENSE PAGE 15

Seamless Mobility withtablets, phones and mo

By Steve Costello

Stephen Elop, CEO of Nokia,

yesterday switched focusaway from the companys

smartphone activities to discussopportunities in extendingconnectivity to the unconnected,stating that 80 percent of the worldspopulation today are in cell phonesignal range, and yet only 20 percentof them are connected to the internet.

We can change that, collectively.Speaking in a keynote address at

Congress, Elop highlighted the fact

that developments in this area arebeneficial both to the industry andconsumers. For Nokia, its good for

business. But I must tell you that forthe last four months I have travelledall over the world to talk to partnersand customers, and the impact ofmobile devices in the remote parts ofthe world is remarkable.

While the Nokia head noted thatwhen it comes to bringingconnectivity to new markets, oneof the most important connectionsis the first one,he also stated thatwe can go beyond just voice andSMS connections on mobiledevices.Operators and developerscan create apps and services to

deliver a range of functionality tosubscribers, he argued, and extendInternet access to new customers.

In order to drive growth in theseemerging markets, Elop promised acontinuous enhancement and newinvestment in the companysmass-market Series 30 and Series40 device portfolios, which play anincredibly important role in theNokia portfolio even if they areovershadowed in column inches byits smartphone strategy. Featuresset for wider penetration includedual SIM support, touch-and-typeinput, and QWERTY keypads,

although the need for anaspiration design was alsotrumpeted: Regardless of where

you are on the economic pyramid,you want to feel great about whatyou carry in your pocket.

Nokia is also set to make adeliberate investmentto expand itsservices, including the alreadyavailable Nokia Money and NokiaLife Tools. Its roadmap includessocial networking, instantmessaging and email solutions forlow-tier users, and an extension ofNokias mapping offerings to Series40 devices. Elop also said thecompany will drive third-partyinnovation in this area, through

global partnerships with localdevelopers, in order to deliverproducts targeting specific markets.

Nokia looks to emergingmarkets for comeback

By Ian Volans

The CEOs of Intel and Cisco

yesterday highlighted howthe mobile internet is driving

fundamental changes in the mobileindustry, business, individuallifestyles and society at large.

I would not have thought thattechnology would change politicsor democracy. But it changed the

American electoral cycle, it justchanged two countries and its notgoing to stop there. Its a liberatingtechnology, said Intels PaulOtellini (pictured top left) in akeynote yesterday. So whos goingto win? Mankind is going to win.

Noting a parallel with the

computing industry, Otelliniobserved: What you are seeing isthe last fully integrated phonemanufacturer become horizontal.More positively, he concluded: Thenet result is that over time you willsee more innovation, morecompetition and more players.

Ciscos John Chambers, pickedup on the theme of industries intransition. Each time a transitionhappens, you have to bet five to ten

years before its obvious, or youmiss your window,he said, beforerecalling the incredulity thatgreeted Cisco when, at Comdex in1997, the company predicted all-in-one data-voice-video networks.Cont. on P6f

Tech giantsmap mobileInternet future

By Matt Ablott

SoftBank chairman CEO, Masayoshi admits he took a

betacquiring Vodafone Jap2006, but claims the opshould now be seen a

worlds most advanced m

data player.Cont. on P4f

SoftBankCEO seescrazy betpay off

Thursday 17th FebruaMOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com


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Combo chipBroadco says its wirelesscombination (combo) chip isdesigned to support moremedia and data applicationswithout impacting size orbattery life for smartphones,tablets and other mobile

devices. The BCM4330integrates Broadcom's802.11n Wi-Fi, Bluetooth andFM radio technologies on asingle silicon die.

Driving more safelyRealVNC has partnered withCellcontrol to enhance thesafe integration of mobiledevices with car infotainmentsystems. The aim is toimprove operational safetyand usability by restrictingapplications that can beaccessed on the move, whilealso making it easy to set- pand customise mobile

communications policies andpermit fast and simple in-cabin navigation betweenallowed applications. Thesolution is based onRealVNCs VNC MobileSolution for Automotive.

ScalablesynchronisationsolutionsLSI and ZarlinkSemiconductor haveannounced a collaborativesolution that pre-integratesZarlinks Timing over Packetexpertise with the LSI AxxiaCommunication Processor

family. The combined offeringbrings together networkingsilicon products that featuremanagement capabilities andtiming over packet product.These offerings provide timingsynchronisation informationfor 3G and LTE base stationsand other mobile networkinfrastructure, enabling TDMinfrastructure to be replacedwith low-cost Ethernet-basedbackhaul.

Digital contentmonetisationsolutionWipro COMET is a digitalcontent monetisation solutionthat enables media andtelecommunications serviceproviders to roll out newcontent services costeffectively and driveincreased revenue streams bytargeting offers to the specificwants of individualconsumers. The companysays it will be an enabler forpublishers,telecommunicationsproviders, entertainmentstudios, music labels, and TVand cable networks.

4 Thursday 17th February MOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress

By Ian Channing

Alcatel-Lucent is extendingits offering with a new lineof small cells ranging from a

metro cell for public spaces likeshopping malls, airports andrailway stations to a compact rangeof USB-powered high-capacitysmall cells for home use.

Also on view at Congress is one ofthe worlds first-ever publicdemonstrations of a Voice over LTE(VoLTE) network using a pre-commercial handset, which can be

seen on the Alcatel-Lucent stand.The company is providing anadvanced IMS-and 4G-LTE basednetwork that will support actualVoLTE calls being made to and fromthe Verizon Wireless, GSMA and LGElectronics booths. Thedemonstration will feature IMS/LTE-based video-communications andwideband audio calls using pre-commercial handsets among thepartner booths. The Alcatel-Lucentbooth also includes IMS/4G LTE-based demos that incorporateVoLTE into advanced applications,such as enhanced mobile retail,remote health care and earlychildhood education.

Visitors to the Verizon Wireless andAlcatel-Lucent booths canexperience the power of LTE throughlive LTE interactive multi-playergaming and live video conferencingbetween Barcelona and a movingLTE-enabled vehicle in the UnitedStates. The demonstration showsmultiple players in different locationssimultaneously experiencingDungeon Defenders by Trendy orAsphalt 6by Gameloft live betweenVerizon Wireless and Alcatel-Lucents booths, and withpassengers in a LTE-enabled vehicle

travelling the New Jersey highways.Meanwhile Etisalat has inked an

agreement with Alcatel-Lucent fora planned deployment of theMiddle Easts first and widest LTEnetwork in the UAE. Using Alcatel-Lucents kit, Etisalat will deploy thefirst commercial LTE network in theMiddle East within the first quarterof 2011.

Alcatel-Lucent also announced ithas signed a Memorandum ofUnderstanding (MOU) with ChinaMobile, the worlds largest mobileoperator and a leader in TD-SCDMA and TD-LTE, for thedevelopment of a next-generationradio access networks (RAN).

Alcatel-Lucentshowcases

LTE solutionsThe GSMA, organisers of theMobile World Congress, are

predicting a record-breakingyear for visitors to this years event. Asday three (Wednesday) drew to a closeattendee numbers had alreadysurpassed last years tally and are ontrack to break all previous attendeerecords by the time the show finisheslater today. Such was the internationalbuzz around the event that the showsTwitter hashtag (#MWC11) wastrending worldwide amongst allleading topics within three hours ofthe show opening on Monday.

Among the big draws this yearwere the special Mobile World Livekeynotes featuring the CEOs ofMicrosoft, Twitter and Google.These highly attended sessions

were an exciting component of theMobile World Congress conferenceprogramme, which featured CEOsfrom the worlds leading operators,device vendors and equipmentmanufacturers. Running alongsidethe main conference and exhibitionfor the second year running was theApp Planet event, which this yearfeatured over 200 exhibitors and adedicated developer stream.

This was a landmark year forMobile World Congress, GSMACMO Michael OHara told ShowDaily. Our new Mobile World LiveTV service was also a huge success,broadcast across the entire regionof Catalonia.

By Matt Ablott

Yahoo CEO Carol Bartzoutlined yesterday how theInternet giant was planning

to deliver content to its 630 millionmonthly users via mobile devices.

Yahoos new mantra is content andcontext, a goal to deliver highlypersonalised content to users.Everything that it served up to youmust be relevant; noisy content isyesterdays Internet, she said.Content and context is the sweetspot for Yahoo.

In a demonstration of Yahoosapproach, Bartz showed off anew product called Livestand, aso-called digital newsstand thataggregates content specific to theuser. We have a massiveaudience, and all the publishers

want to get to that - but they renot software developers. Theyneed to have someone doingtheir aggregation

Yahoos mission to become aconduit to mobile content isbacked by its huge network ofpublishers, writers and other

content providers. Bartz said thatYahoo delivers 45,000 Internetpages every five minutes garneredfrom 450 licensed news sources, anetwork of 400,000 writers andthousandsof advertisers.

Yahoo targets personalisedmobile content delivery

MWC11 setfor record-breaking year

jSoftBank Cont. from P1

Masayoshi said that the Ubillion acquisition all cas

most of it debt came at awhen SoftBank was losingbillion a year followingbursting of the dotcom bubthe start of the decade. Its price then plummeted 60 pin three days. Im a crazy gumakes crazy bets, he quBut sometimes craziness ggood return.

SoftBanks progress sincehas been impressive. Massaid that the operator Jathird-largest is now apercent 3G penetration (comto a global average of jupercent), while non-SMSaccounts for 54 percent of AR

a level unmatched by any operator in the world. Morhe said that 85 percent osubscribers to its networkssmartphones users.

Masayoshi is a high-pfigure in Japan, with more Tfollowers than the Japanese Minister. He doesnt appeara bad boss either; he noteevery one of SoftBanks 2employees had been issuedan iPhone and an iPad.

However, Masayoshi wof a depressing realityoperators forced to copeunprecedented levels of mdata traffic and zero gro

profitability. He forecastdata traffic will increase a times from todays levels years, a situation he said wonly make [Cisco CEO]Chambers happy, and see Aand Google take all the up

But he argued that Sofwas one of the very operators that has startincrease ARPU thanks aggressive drive to incmarket share. The wodepressing, but we havsolution: market share can if you bet more aggressivethe future than your compe

By Ken Wieland

O2 Germany, a Telefonicasubsidiary, has chosenNokia Siemens Networks

(NSN) and Huawei to roll out itsLTE network at both 800MHz and2.6GHz. The operator has been

trialling LTE equipment from thetwo suppliers since mid-2010.

A spokesperson for O2 Germanytold Show Daily that deployment ofNSNs LTE gear would primarily bein the north, while Huaweis kit isfocused in southern Germany. Thespokesperson wouldnt be drawn

on how much the LTE deals areworth to the two suppliers.

O2 Germanys 800MHz LTErollout begins in rural areas asthere is a requirement for thecountrys three 800MHz licenceholders to cover, collectively, 90percent of Germanys white spots communities where there are nobroadband services available before digital dividend 800MHzspectrum can be deployed inurban areas.

As soon as the requiremthe Federal Network Agenfulfilled, we will also offer 8LTE in cities, said Rene ScO2 Germanys CEO, in a pstatement. This could haponly a few months.

It is expected that O2 Gewill use 800MHz for a natideployment of LTE, with deployed in selected urban aoffer higher-speeds and network capacity.

Huawei and NSN win LTEdeals with O2 Germany

Tweet@ShowDail


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AcceleratingappliancedevelopmentNapatech has introduced anew software suite thatpromises to make networkappliance development bothfaster and simpler. The

Napatech Software Suiteprovides both a hardwareabstraction and streamlinedApplication ProgrammingInterface (API) which allowsnetwork appliance vendors toquickly and easily takeadvantage of Napatechs fullrange of intelligent networkadapters.

Auto-stereoscopic3D user interfaceSPB Software has joined forceswith Spatial View to showcasewhat it describes as the firstglasses-free stereoscopic 3Dmobile user interface with full

navigation capabilities onAndroid devices. The solutionoffers an all-encompassingHome screen that houses arich set of animated 3Dwidgets, a specialisedcollection of 3D folders and asuite of customisable panels instereoscopic 3D.

HD mobile VoIPcallingSPIRIT DSP has announcedthat its TeamSpirit VoiceEngine Mobile is poweringthe new Viber application thatoffers free HD Voice over IP(VoIP) calls from the iPhone.

Available in the Apple AppStore, Viber's free mobileVoIP app can make calls over3G and Wi-Fi connections,bypassing the use of anycellular voice minutes.

Enabling TD-LTEsolutionsAltair Semiconductors TD-LTE solution, which combinesAltair's 4G LTE chipsets andAlcatel-Lucent's LTEinfrastructure, hassuccessfully completedinteroperability (IOT) testingand will take part in severalTD-LTE field trials in Indiaand China, scheduled to startin the coming weeks.

Samsung selectsST-EricssonSamsung has selected anadvanced HSPA+ modemfrom ST-Ericsson to supportits Galaxy S 4G, exclusivelyfrom T-Mobile USA - the firstHSPA+ smartphone capableof theoretical peak downloadspeeds of up to 21Mb/s andupload speeds of up to 5.76Mb/s.


By Vaughan OGrady

Reliable home coverageremains a key part of thefemtocell proposition. In fact,

the home still represents themajority of femtocell deployments,according to a recent market statusreport. One suspects, therefore, thathome users short of space may

welcome Picoch ips advancedHSPA+ solution, on show at Mobile

World Congress, which enablesbase stations on USB sticks.

However, recent developmentsare helping to change theperception of the femtocell or, as

Will Franks, founder and CTO offemto pioneer Ubiquisys, said at theFemto Forum press conference onTuesday morning: This has gone

way beyond the home.Certainly some of the 19

commercial femto deployments, the34 announced deployments and,according to Simon Saunders, chairof the Femto Forum, many moreoperators behind the scenes [thatare] moving towards commercialdeployment, are doing more than

just supporting home coverage. Thatincludes enterprise propositions,shopping mall installations andoutdoor or rural coverage in areas asdiverse as Afghanistan, Japan andSaudi Arabia.

Attendees were informed that Wi-Fi need not be seen as a threat tofemto growth. According toSaunders, Were seeing thatapparently competitive picture

receding...were seeing integratedproducts and as a forum were

working on an initiative on integratedfemtocell/Wi-Fi networks.

The continuing role of femtocellsas a key part of the smart offloadthat operators are seeking to handle

volumes of data in a sustainablefashion, as Saunders put it, couldprovide them with an even greateropportunity in the future. Or, as

Andy Gothard of Picochip said, Itsevident that we need femtocells tobuild out LTE.

Products are already starting toemerge linked to LTE rollout.However, some speakers suggesteda dual-mode platform approachneeds to be emphasised because, as

Josh Adelson of Airvana said, Asexciting as LTE is and as great atechnology as it is, 3G is going to bearound for probably as long as mostof our careers.

Femtocellsmoveoutside

By Justin Springham

The GSMA yesterdayannounced winners of itsMobile App Challenges,

which included the Brand AppChallenge, the Band App Auditionand the mWomen Base of Pyramid

App Challenge.The winners of the Brand App

Challenge (pictured) in whichdevelopers create "brand apps"for Coca-Cola under its Coca-Cola, Coke Zero and Diet Cokebrands were Share Happiness

submitted by Mike VanBeneden(Coca-Cola), RoboCoke by PaweKwiatkowski and Intelmind (DietCoke) and ZeroHeroes/Happiness meets

Appine ss sub mit ted by Jam esKane and Two Bulls (Coke Zero).

The Band App Auditiodevelopers create mobile apmusic artists seeking new winteract directly with their fa

winners for the Muse, FaithlEnrique Iglesias Band App A

were Muse Mobile Backstage bRepublic, Faithless by MediagaEnrique App by Darius Khan.

The two runners-up fMetric Band App AuditionMetric Phone App by Mdler and Metric App by K

The winners of the mWomof the Pyramid Apps Chall

which encouraged developcreate customised appltargeting women in devcountries and was sponso

Vodafone were NextDrop phone winner) and TiendaFrogtek (smartphone winner

GSMA announcewinners ofMobile App

Challenges 2011By Ken Wieland

The work done by BlueVia,Telefonicas recentlyannounced initiative to

establish a group wide appdeveloper community, may wellfeed into OneAPI, a GSMA projectto develop common network APIsacross multiple operators.

Telefonica has extended theOneAPI specification to provideextra data formats [XML and JSON]

when request ing APIs, RubenMellado, Bluevias head of productand technology, told Show Daily.This is to facilitate web

development with developer-friendly formats and extends thecurrent form-urlencoded approachin OneAPI 2.0.

At the formal launch of BlueVialast week, Telefonica announcedthree of its own common network

APIs SMS, advertising, and userprofile that could be accessed byapp developers across its networksin Argentina, Mexico and the UK.

Yet one of those network APIs SMS had already been

standardised by OneAPI incooperation with OMA (OpenMobile Alliance) but BlueVia didntuse it. Mellado says Telefonicapreferred to evolve the OneAPIspecification to accelerate adoptionof BlueVia API by developers.

Kevin Smith, project Leader ofOneAPI for the GSMA, says he

welcomes BlueVias input. OneAPIneeds to be relevant and useable to

web developers, so we look forwardto addressing BlueVia suggestionsas part of our specificationupdates,he says. Fortunately, theyare available in the OneAPIfoundation specification [OMAParlay REST 2.0] and are trivial tointroduce.

Later this year, Telefonica intendsto spread its common network APIsfurther across its footprint, reachingBrazil, Chile, Columbia, Germany,Ireland and Spain.

New network APIs are also in theBlueVia pipeline. A MMS network

API will be launched on the nextmonths, says Mellado, while an in-app billing network API is

scheduled for commercial launchno later than July this year. Onepossible use of in-app billing is forapp developers to chargeconsumers extra for a premium

version of their apps, which thenappears on their regular mobile bill.

Aside from releasing commonnetwork APIs across its footprint,Telefonica hopes it can woo appdevelopers through new revenue-sharing arrangements on individual

API transactions.

BlueViacan boostOneAPI,claimsTelefonica

j Intel and Cisco Cont. from

Chambers is convinced thaprovides the key to encoconsumers and enterprises more by fundamentally chthe way they communicate. can drive productivity by onepercent a year, you dont neehow you charge for that as aprovider, he said. It wonpercent of loads on networ

years out that will be visualbe 80-90 percent. Everything

will have visual capability.During questions, the s

agreed that a step-change intechnology is long overdue. suggested that anyone investisuccessful silicon-based solutionmake a fortune. He also reveaIntels labs are already cappowering a lamp using welectricity. He thinks the teccould appear in around five yea

Intel CEO: Nokia made bad call

During a Congress dominated by the news of the alliance betweenNokia and Microsoft, when asked what he said to Stephen Elopduring the now-infamous telephone conversation on Thursday 10

February, Otellini said:I understood why they did it. I guess if I were in thesame position, I would have made the same, or similar, call. But, he

warned: You change your company when you do these things and youchange peoples lives. One shouldnt do these things quickly orcapriciously. I think they need to be thought out.

Tweet@ShowDail


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Processor forwideband HD voiceAudiences latest generationearSmart voice processordelivers wideband high-definition (HD) voice quality,while suppressingbackground noise. Audience's

earSmart chips distinguishand interpret sounds aspeople do naturally, to isolatethe voice signal and suppresssurrounding noise fromboth ends of the call. TheeS310 chip takes thisintelligent voice processingfurther to deliver qualitycommunications in 4G mobilephones and applications,improving call quality, VoIP,video calling, and more.

Trialling thepersonal cloud3 Italy, Private Planet andBizdev&Strategy have entered

into an agreement to trial thefeasibility of personal cloudcomputing services forcorporate internal use andpotential subscriber servicesbased on Private Planetspersonal cloud computerplatform. This platformemploys cloud-basedservices to allow users tocreate communities andshare documents acrossmobile and desktop devices.

Reducing dataoverloadThe next generationEasyConnect connectivity and

service management portfoliofrom Birdstep Technology will,says the company, assistoperators in tackling thegrowing challenges faced withmobile broadband services aswell as assisting with dataoffload. It will also openopportunities to generate newrevenues, reduce churn andlaunch new products.

Video callingofferingAylus Video Calling enablesmobile operators and OTTservice providers to offer videocalling as an extension of voicecalls. It enables users to startwith a voice (circuit-switchedor VoIP) callbetween any twovideo-capable mobile devices,regardless of manufacturer ormodel and transform thatcall into a two-way videosession. Premium video callingcapabilities enable video callsbetween multiple parties, fromone social networkingcommunity to another, and todevices that may not berunning the same video callingclient or application.


By Steve Costello

Huawei announced what itsaid is the first globalcommercial WAC-enabled

app store and mobile phone, whichwill be available through Philippinesoperator Smart. The Chinese companysaid the solution is fully compliantwith WAC 1.0 specifications.

Announced at Congress last year,

WAC is current ly gainingmomentum, with eight operatorsthis week announcing they haveconnected to the WAC platform. Inaddition to Smart, WAC supportersinclude China Mobile, Orange,MTS, Telefonica, Telenor, VerizonWireless and Vodafone Group.

While Huawei and Smartsdeployment is based on the WAC 1.0standard, the WAC consortiumrecently announced availability of theWAC 2.0 specification, which adds

support for HTML5 web applwith rich multimedia capabili

Haiping Che, CTO and Huawei Software, said: Hufully supportive of WAC and itand is committed to contidevelop and deliver theapplications development plaalignment with WAC speciffor our member carrierapplications developers.

HuaweiclaimsWAC stofirst, wit

SmartBy Vaughan OGrady

Its the device thats always on.People always have it with them.There are five billion mobile

subscribers. How can we not payattention to a market like that?

Michael Roth has good reason topay attention to mobile advertising.He is chairman and CEO of IPG, aglobal provider of advertising andmarketing services that has over4,000 clients, about 41,000employees worldwide and someUS$6 billion in revenues.

Speaking at Tuesdays conference

session on Integrating Mobile into aBroader Advertising Campaign, heexplained how mobile can be one ofvarious channels or touchpoints such as print, TV, digital, socialmedia and others through whicha brand and its relationship with aconsumer can be developed.

Advertisers can leverage allthese different approaches and usemobile as a key point in linking allof them together,said Roth.

And then he showed hisaudience how.

The iconic Mastercard pricelesscampaign has engaged consumersagain but in a new way through afree Priceless Picks app that islocation-aware and can therefore

alert users t o priceless things andgreat deals near them. It alsoallows users to submit examplesof things or events they think arepriceless. And it is integratedwith other media: TV commercialsdrive consumers to the web orApple App Store . Another freeapp allows users to win tokensthat could then be migrated to anXbox game when it was of fici ally,and very successfully, launched.Roth gave further examplestaking in sportswear, make-upand news agencies, allcombining useful apps withprint, TV and other forms ofadvertising to help develop a

relationship between the app,the brand and the consumer.

For the moment mobile ad spendis low, but projections indicate thatin a couple of years it will triple toUS$14 billion. I wouldnt besurprised,Roth said, if it gets thereeven sooner.

IPG headrevealssecrets tomobile ad

success

By Ian Volans

Very high 3G take-up is a keyfactor in Telstras plans todeploy LTE in its 1800MHz

band. With 82 percent of its user-basenow using 3G, the Australian operatorhas sufficient 2G capacity headroomto be able to re-farm its 1800MHzspectrum from GSM to LTE.

On Monday, Telstra announced itwould overlay LTE on the worldsfirst HSPA+ dual carrier network -announced here at the GSMAMobile World Congress last year. Ata press conference on Monday, thecompany revealed more than100,000 subscribers were currentlyusing its Next G service which runsin the 850MHz band.

LTE will be deployed in high trafficareas in the central business districtsof all Australian capital cities by theend of 2011. Ericsson is supportingthe network upgrade while SierraWireless will deliver multi-mode,multi-band dongles.

David Thodey, Telstras CEO, saidthat it made sense to add LTE to

meet growing demand for data: 50percent of all mobile users inAustral ia are now usingsmartphones. He also describedhow recent market researchundertaken in Australia revealedthat consumers still consider qualityof coverage to be the mostimportant factor when consideringa mobile phone service. Ease-of-use, battery life, price, weight andscreen size are considered lessimportant. Telstras marketing willfocus on overall user experiencerather than promoting headlinedata-rates.

Meanwhile, Ericsson CEO HansVestberg said: 1800 is a band thatcould be very global. The 1800MHz band is one of nine FDD andTDD bands that operators havealready requested should bebrought within the GlobalCertification Forums LTECertification scheme.

Telstrashigh 3Gpenetration

opens doorfor LTE 1800

By Steve Costello

Deutsche Telekom this weekdetailed its global mobilebroadband rollout strategy,

indicating that as with its existingUS operation, it will use the 4Glabel for HSPA+ rollouts andwith Wi-Fi also featuringprominently in the mix. It stated

that its intention is to offer mobileInternet at DSL speed in anylocation on any device.

In a statement, Edward Kozel, chieftechnology and innovation officer ofthe company, noted: The key featureof the 4G experience is that ourcustomers will always automaticallybe able to use the fastest connectioncurrently available, on state-of-the-art, high-performance, intuitivedevices. It wont matter whether thisconnection is based on Wi-Fi, LTE orHSPA+.

The company said that largeportions of its US network havealready been upgraded to deliverspeeds of 21Mb/s, which will beincreased to 42Mb/s later this year.It was also noted that thebandwidth available to customersin Europe is being massivelyincreased. HSPA+ is alreadyavailable in six European markets,with a further four upgrading laterthis year. 3G capacity is also beingexpanded in metropolitan areas,where usage is especially high.

Deutsche Telekom is also in theprocess of rolling out LTE inGermany, having connected 1,000areas during 2010, and with 1,500additional markets to follow in2011. In line with German

regulatory requirements, initially focused on procoverage to under-served m

With regard to Wi-Fcompany says it is currenegotiations with potential pto significantly enlarge itshotspot networks this iFrance Telecom/Orange, withDT is jointly exploring solut

improving their customersexperience and roaming conon each others WiFi netwodescribed Wi-Fi as an impart of the 4G user experien

At Congress, the compaannounced updates to its portfolio, including Samrecently announced Galaxsmartphone and Motorolastablet. Also announcedHuaweis E398 USB dongle,was described as the first LTE device that operates 800MHz and the 1.8/2band.

It also announced severvalue-added services. The cowill launch its Mobile Walletin 2011, enabling customersgoods and services fromhandsets, enabled by contactless commerce techDT noted that the area of psystems is an important driver for Deutsche Telekom company will continue to exinternationally. It is also augment its mobile adveproposition with furtherformats and channelswhichdelivered this year, and TUSA will also launch iofferings in 2011.

DT adds HSPAand Wi-Fi to4G mix

Tweet@ShowDail


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Online servicesportalThe Digimarc DiscoverOnline Services Portal (OSP),completes the DigimarcDiscover Platform which nowincludes easy, affordableembedding of digital

watermarks into magazines,newspapers, and other printpublications to create manynew rich media experienceson smartphones. TheDigimarc Discover OSP is aweb-based service fornewspaper and magazinepublishers, marketers, andadvertisers to link articlesand advertisements toenhanced content,interactive ads and manyother multi-sensoryexperiences.

Display ads dontclick with

consumersAccording to independentresearch conducted byYouGov, which polled 2,198consumers, just 14 per centof UK consumers have everclicked on a mobile displayadvert, while 32 per cent saythey find mobile banners tobe an irritation. The 2011Upstream Mobile MarketingReport also notes that thepercentage of clickers risesto 23 per cent amongsmartphone owners.However, the percentage ofthis group who find mobiledisplay ads an irritation leaps

to almost one in two (47 percent).

Deploying NFC inmobilesNXP Semiconductors andGiesecke & Devrient haveannounced the full validationof a joint software solutionoffering secure interfacesbetween the handset, NFCfunctionality and secureelements such as the SIMcard. This solution enablesNFC to be integratedsecurely into mobilehandsets based on theAndroid platform and otheroperating systems. The firstAndroid handset supportingthis enhanced functionality isexpected to be launchedduring the second quarter of2011.

Spirit wins newlicense dealVoice- and video-over-IPengines provider Spirit DSPhas announced that Huaweihas extended its license withSpirit for HD voice and videoto carriers.


By Richard Handford

MTS developed a tool tostudy social networkingtrends in Russia that led to

a significant reduction in churn,according to a presentation madeby Mikhail Gerchuk, chiefcommercial officer and vicepresident of the operator during theSocial Networking: Social GoesMobile session Tuesday. It offers anexample of how alliances betweenthe mobile industry and socialnetworking can work.

Introduced at the end of 2010, thetool detects MTS users whose socialnetworking traffic via the operatoris falling. With 50 percent of users,the fall is an indication that they areabout to churn, says Gerchuk. Theresults thrown up by the tool acts asan alert to the operator. Afteridentifying them, we give them anoffer, he says. This interventionistapproach has led to a 27 percentdecrease in the operators churn.

Social networking is huge inRussia with users dedicating over sixhours a day to the activity, more than

countries such as the US and UK,said Gerchuk. In a second initiative,MTS has attempted to capitalise onthe popularity of social networkingby partnering a leading Russiansocial network to offer a servicecalled Red Quest that links onlineactivities with users fulfilling offlinetasks. Initially a pilot, MTS plans alarger rollout of Red Quest on abigger scale later this year, evencreating a TV tie-in.

Kevin Thau, Twitters vice presidentof business development, gaveanother view of how integrationbetween social network, mobileoperators and handsets can work.Both operators and handsets vendorsare building Twitter into the fabric ofdevices, he said. The social giantstarted on mobile phones (althoughthe huge growth in its popularityoccurred via its website). Twitter hasover 200 partnerships withoperators to deliver their Tweets asSMS, said Thau. The social networkhas also been integrated into theBlackBerry OS by RIM.Twitter is verycomplementary. Its not over-the-topbut flows through service offerings.

MTS takes initiativewith social networking

Q&Ar

Which emerging device categories do you think will see the biggest

growth in 2011, and why?

When you think about what the connected world looks like, the low-ha

fruit you see today are the computing devicestablets are very hot, as we

eReaders and the portable navigation devices. Looking ahead just a bit, t

connected car and digital home, and the connected devices in the health

industry will start to evolve. Those are things we are starting to happen to

and will be huge growth opportunities tomorrow. Weve only scratched t

surface on what can be connected today. Customers and manufacturers

beginning to see the value in these connected devices, and that is going t

lead addition to them to bigger and better things in the future.

What do you think will be the dominant connectivity payment model fo

connected consumer devices?

The dominant model will be giving customers choice. We offer severaoptions for manufacturers and customers today, including prepaid, post

and wholesale models. The devices and the experience will determine t

model, and right now, they all play an important role. Its not clear than

anyone model will emerge as the dominant example.

Does the potentially uncertain usage patterns of emerging devices cau

network planning issues for operators?

Were connected all kind of new and non traditional devices today and

usage patterns have not been an issue. We dont anticipate that they wi

in the future either. Most of these devices, like a digital photo frame, an

eReader and a connected navigation device are bursty, not thirsty...mean

they arent gobbling up a steady stream of data around the clock. Its als

important that you plan closely with your network team, as we do.

How important will Wi-Fi be in serving emerging device customers?

Wi-Fi is a critical element to the future of all devices... emerging and

smartphones alike. Wi-Fi is relatively inexpensive to enable, offloads the

macro network and customers like it. It should be a staple.

Will operators play a role in the emerging market device supply chain,

will retailers be the most significant?Its a combination. Some of these emerging devices are going to make

more sense on the shelves of a Best Buy and others and in some cases,

makes sense to stock them on the shelves of an AT&T store. And, in a lo

instances, they belong in both.

Does the provisioning and management of embedded CE devices creat

challenges for operators?

I can only speak for AT&T, and its not a challenge. Weve got a dedic

emerging devices organization which oversees a dedicated emerging d e

certification lab in Austin which serves as the hub for testing network

compatibility, data performance and audio quality for a broad range of n

traditional, wirelessly-enabled devices.

We also support a variety of emerging consumer electronic and busin

devices through a proprietary platform AT&T Control Center, powered

Jasper Wireless. The pl atform accelerates market entry for connected

devices while offering unique features such as instant activation and flex

rate plans that benefit device manufacturers and end-user customers,

including consumers, small businesses and enterprises.

Glenn Lurie,

President of Emerging Devices,

Resale and Partnerships, AT&T

EmbeddedConsumerElectronics

The Role of Mobile Connectivity in Consumer Electronics Time: 09.30

RIM itself was represented by TylerLessard, vice president of globalalliances and developer relations, whotalked about the take-up of BlackBerryMessenger, its real-time messagingservice. The communities created bythe messaging service have fuelled theconsumer boom for the BlackBerry inrecent years. For instance, it is themost popular smartphone in Latin

America where it has become acultural phenomenon, said Lessard.

Finally, Holger Luedorf, vicepresident of mobile and partnerships

with Foursquare, gave a pview of the future: social netwthat is conceived as a mobile The fast-growing user cservice makes revenue fromadvertising. Think of it likmanagement that drives cuinto stores or restaurantsLuedorf. At times when busslow, an ad directed to Fouusers can drive traffic. This is

way to make revenue fromadvertising says Luedorf: Thlike banner advertising on a m

By Ken Wieland

Amobile money service that issuccessful in one country

will not necessarily provepopular in another there is noone-size-fits-all solution. That willbe one of the key messages fromRon Hirson, co-founder and SVP of

product and marketing at Boku which offers a global mobilepayments platform when hespeaks at Congress today.

Like most other payment systems,mobile payment is a country-specificproposition,Hirson told Show Daily.Each country has multiple variablesthat determine the right type ofsolution. Cultural bias towards cash,credit, debit, and bank accountpenetration is an important one, butthere exists a multitude of variables,such as technology available, countyregulation, mobile and onlinepenetration, GDP per capita andpurchasing power, and PCE [personalconsumption expenditure].

The most successful mobilepayment systems to date, observesHirson, have been those that havemanaged to adapt best to differentcountry characteristics andindividual needs. NTT DoCoMosiD service, for example, by securingmerchant partnerships withpopular retail outlets (such asMcDonalds) has enjoyed high take-up. In South Korea, Hirson says theemphasis on convenience hashelped mobile money take off.Users in that country must useauthentication devices and tokens

obtained from their domestic bankin order to purchase anythingonline, he says. With paymentservices, such as Mobilians andDanal, it is just easier to enter yourmobile number.

And in some emerging markets,where large swathes of thepopulation are unbanked, the

convenience of mobile banking is allthe clearer. Safaricoms M-Pesaservice in Kenya, for example, hasreportedly 12.5 million accountholders since its launch in March2007. Mobile to mobile transfers aremuch easier than any other paymentmechanism in Kenya,adds Hirson.

Despite the growing momentumbehind NFC (near fieldcommunication) technology, withboth Google and Apple showinginterest in contactless payments viathe mobile phone, Hirson says it

will be only the next wave if thecountry-specific characteristics aretaken into account. In order forNFC to really take off, we still have

some work do around ubiquitousacceptance locations, tailoring it toeach country and that countrysconsumer need, he says. Somebusiness model market approachissues also need to be resolved. Willthe card networks cut the operatorsin or cut them out? Will theoperators work with card networks,banks, or go it alone? Who ispaying who and what is their role?

Ron Hirson is speaking in theMobile Money: The Next Wave ofMobile Financial Services sessiontoday at 13:30.

Boku on the mobile money

Tweet@ShowDail


11/48


12/48

NEWS

NEWS IN BRIEF...r

3D display andinterfaceMasterImage 3D isdemonstrating a 3D userinterface and ultra-highquality 3D displays forsmartphones and tablets. Thecompany is showing its

MasterImage Stereo Kit(MISK) to hardware, OS,carrier and content partnersacross the mobile ecosystem.The hardware/softwaresystem features an auto-stereoscopic 3D display basedon MasterImage's cell-matrixparallax barrier, whichdelivers a wider viewing angleand brighter image than 3Ddisplays that employ a'striped' approach.

Expanding iPhonesupportSynchronoss Technologieshas expanded its

ConvergenceNow Plusplatforms Content Transfer &Synchronization module tomigrate content over the airbetween connected devicesfor the iPhone on both GSMand CDMA versions. Theexpanded support offersconsumers more choice andfurther enables them totransfer their contacts andcontent when movingbetween mobile devices.

Controlling policyexchangeAcme Packet has unveiled theNet-Net Policy Director, a

policy exchange controller(PEC). A PEC is a new classof product that addressescritical security,interoperability, routing andscaling challenges in nextgeneration all-IP networks.The Net-Net Policy Directorsupports multipleapplicationsLTE data andvoice roaming, policyaggregation and federatedservice deliveryby enablingthe exchange of policyinformation within serviceprovider LTE or IMS networksand across LTE networkborders.

Convergedmessaging for LTEMavenir Systems is to provideLTE-based MMS and SMSservices for MetroPCSCommunications. Theoperator will implementMavenirs ConvergedMessaging solution on itsnew LTE network, allowing itscustomers to exchangemultimedia and textmessages with one anotherand other carriers networks.


Q&Ar

What will be the key themes of your presentation?

At Mobile World Congress, I am participating in a panel discussion on

topic of LTE, looking at voice and other key services.

How is the LTE ecosystem progressing toward the introduction of a stan

voice solution?

The ecosystem is very complete to provide these solutions. For Cisco

VoLTE solution will also incorporate enterprise voice solutions.

How do you see the VoLGA/VoLTE situation playing out?

The industry is now in agreement that CSFB and One Voice (using IMS

the direction the industry is going. CSFB is standardised now for operato

that are not ready to move to IMS. All of the industry is now in alignment

the long-term strategy based on IMS. 3GPP endorsed IMS as the vision a

this has been under standardisation in 3GPP using MMTel TAS in conjuncwith SCC server (TS 23.237) and the standard IMS core.

Recently, the One Voice Initiative, a group of operators and carriers, hav

defined the preferred way to ensure the smooth introduction and delivery

voice and SMS services on Long Term Evolution (LTE) networks worldwide

One Voice is not a new standard, but aims to ensure compatibility between

networks and devices by creating a common profile, which defines an opti

set of existing 3GPP functionalities for use by vendors and operators. The

Voice initiative has jump-started the move to an IMS solution for LTE netw

What about the migration of SMS/MMS services to become applications

using LTE?

The industry has now standardised SMS over SGs using the standard S

interface that allows the MME to connect to the MSC and provide SMS dir

over LTE. This can be used as a precursor to pure SMS over IP technique

when the industry moves to IMS.

Is there significant operator demand for migrating voice and SMS to LT

The market window is beginning now with the first rollouts. Infoneticsreported in a recent survey of service providers, voice migration strategy

which was unclear last year, is sorted out this year, with IMS identified as

key architecture. 59 percent of respondents will offer voice services over

one year after commercial launch. This means that 10 to 15 operators w

be rolling out Voice over LTE networks beginning in 2011.

The Infonetics market research noted that when asked specifically abo

likely scenarios for voice services in the 4G domain, 71 percent (37 percen

year) said they will likely deploy IMS to run voice over 4G; 65 percent (37

percent last year) are likely to offer voice over 4G phones when commercia

available; 41 percent of respondents will implement circuit-switch fall bac

percent last year); 41 percent will leave voice on 2G as long as possible; a

VoLGA loses four points from last year and falls to 12 percent of responden

Has your experience with early LTE projects shown that the technology

performing as vendors and operators expect for data services?

Its performing better than expected with lower latency being one exam

of noticeable differentiation.

What developments do you expect to see in the industry during 2011?

We expect to see more integration of techniques to lower the cost of th

network through optimisation and increase revenue through monetisatio

Thierry Maupile,

Head of Operations, Strategy & Business

Development, Mobile Internet Technology Group,

Cisco

NetworkTechnology Evolution

Services and Service Enablers for LTE Time: 14.00

By Steve Costello

Astrong launch for mobilebanking services is criticalfor success, because in the

the very early stages of a projectthere is a crossroads betweenspectacular success and marginalsuccess, Aletha Ling, executivedirector of emerging marketsfinancial player Fundamo, toldShow Daily ahead of herappearance at Congress today.

It is a tipping pointphenomenon where building andmaintaining momentum in theearly stages of the market areessential. It hinges on getting all ofthe critical success factors right,

which would include:understanding your consumer andcreating the right product at theright price; establishing andincentivising the right distributionchannel and the right behaviours;and having a platform with theflexibility to fine tune as you learnmore about the market and to scaleas volume,she notes.

The number of elements that needto be in balance in order to launch asuccessful mobile service makespropositions to market significantlymore complex. On the one side it isreally simple: remember that this isabout what consumers need, so thebiggest factor in the ultimate

business success of these services isto figure out what the killerapplication is and how to get it tothose consumers.

On the flip side it is incrediblycomplex because of a variety ofreasons including: the number ofplayers in the value chain; themajority of target consumers havingnever transacted electronically; thechallenge of finding and activatingan effective distribution network;issues around regulatorycompliance; and the technicalchallenges of integration into the

wider ecosystem,Ling said.This complexity means that we

would estimate that only about 10percent of all the services thathave been launched to date canbe regarded as spectacularlysuccessful.

While there have been a numberof high-profile successes in

launching mobile banking services inAfrica, with Safaricoms M-Pesabeing the textbook example, themarket is by no means saturated,Ling said. Collectively we need tounlock the DNA of consumer uptakeand we need to do it in a morepredictable way. This will help us togrow the ecosystem, create morecommercial offerings which providemore things for consumers to do andfigure out how to extend the serviceeffectively to retail points.

Of the markets still exhibitingpotential, Nigeria will in 2011become a key mobile financialservices battleground. Fundamohas already worked with operator

MTN to launch its MobileMoneyservice, which Ling argues containsall the right ingredients to becomean extremely successful service.

And she is also clear on thesignificance of operators in theecosystem: Beyond the obvious

which is that they own and operatethe infrastructure that providesconsumers with access, their keycontribution is that operators havebeen the primary catalyst for mobilefinancial services. Operators havemade a major contribution to theaccelerated growth of the industryand will continue to drive theindustry and deliver spectacularlysuccessful services.

Aletha Ling is speaking in theMobile Money: How to DriveCustomer Usage of Mobile FinancialServices session today at 15.00.

Fundamo: Initialmomentum key tom-banking success

By Steve Costello

Qtel Group yesterdaylaunched a strategicpartnership with The

Mobile Health Company to offer

m-health services across the MiddleEast, North Africa and Asia.

The partnership is intended toprovide lifestyle guidance andcontinuous updates throughcustomers handsets. Qtel says it

will be emphasising wellnessenhancement and prioritisingillnesses that have an endemicimpact across the region.

Customers will be able tosubscribe directly to services and

personalise the packagapplications. The service willtargeting customers at rurremote communities with access to conventional services.

The company has not yet drollout plans for its mservices.

Qtel debuts m-health partnership

Tweet@ShowDail


13/48

NEWS IN BRIEF...r

ProcessorperformanceevaluationBDTI and mimoOn arecollaborating to create abenchmark suite that willenable rapid and faircomparisons of processin

platforms for LTE basestations and terminals. Tbenchmarks will be emboin the form of reference cthat can be implemented any programmable hardwplatform, allowing benchmdata to be produced acrosdiverse range of architect

Pre-RCS unifiedmessagingMobile Gateway 6 fromSynchronica has introduceunified messaging capabila presence-enabled addrebook, an ultra-lightweightJ2ME client and support fo

xHTML browsers as well aadvanced documenttranscoding capabilities.Mobile Gateway continuessupport any mobile phoneuse today, providing pushemail, synchronisation, inmessaging and socialnetworking even on low-edevices. The new MobileGateway 6 functionality adan advanced user experiefor feature phones andsmartphones.

Scan and sendfeatureScanbuy has expanded it

Scan & Send service witthe addition of MMS suppand is now supporting allmajor open barcode formThis capability allows anyMMS-capable camera phto leverage the ScanLifetechnology to scan barcowithout any mobileapplication. The featuremakes standard barcodeaccessible to more than 1million US camera phone

Multiple lines onsingle deviceMovius Interactive hasunveiled the latest versionSide-Line Service, whichallows operators to offermultiple lines on a singledevice without needing anadditional SIM. With the lrelease, Side-Line Serviceonly supports separate vocalls but also separate SMmessages. Now a subscrcan have one line for all hher business calls and remessaging, and another fpersonal calls and associvoice and text messages, on one phone with any SI

Thursday 17th FebruaMOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

By Richard Handford

Orange, which announcedplans for a majorintroduction of NFC-based

mobile payments systems at theend of last year, expects thetechnology to become mass marketduring the next 12 months. 2011seems to be the year when we willbe in a position to give our

customers a choice of handsetscompatible with contactlessservices as well as the enhancedSIM cards they require,says AnneBouverot (pictured), Oranges EVPmobile services, speaking to ShowDaily ahead of her appearance atthe conference today.

In addition to the hardware,Bouverot says the operator is alsoseeing the development of theright ecosystem for NFC with anumber of local and globalpartners. These longer-terminitiatives are now starting todeliver visible results, she says.

Orange says it has proveddemand exists for NFC-based

technology with several trialsaround its footprint during 2010. Inparticular, its commercial, multi-service and multi-operator trial inNice, France, with 3,000 users

showed there is a great appetiteforNFC-based services, says Bouverot.

She says those users whoparticipated in the trial showed aninterest in using NFC technologyon the citys transport system. Inparticular, we have noticed a clearappetite for transport services instead of an easily forgotten buspass our customers just need theirmobile phone to take the bus.

There are still hurdles that NFCtechnology needs to overcome inorder to attract a mass audience.Interoperability and security are themost important, according toOrange. The former must startlocally between mobile operators,says Bouverot, because serviceproviders need to be able to deal

with operators in a unified way.International roaming for NFCbetween operators is alsoimportant... in the same way thatour customers can call and text from

anywhere in the world, we wantthem to be able to use contactless

services at home but also abroad,she says. And users will expect tofeel reassured about the security ofusing NFC-based systems ifadoption is to be widespread.

Earlier this week, Orangeannounced plans to launch anNFC-enabled handset called theSamsung Wave 578 in a number ofits European markets. Models fromother vendors including LG andNokia will follow. The operator saysthat by the end of 2011 over half ofits new smartphone models inEurope will be optimised for mobilecontactless services.

New NFC-enabled SIM cardswill be introduced for Orange

postpaid customers in most of itsEuropean operations from thesecond half of 2011, the operatorsaid at the end of last year. Theoperator plans to equip at least

500,000 of its French customerswith NFC-compatible handsets bythe end of this year. AndEverything Everywhere announcedlast month that it will launch acommercial mobile paymentservice in the UK in the secondquarter of 2011. The launch will

build on the existing relationshipbetween Orange, which is one halfof the Everything Everywhere joint

venture, and Barclaycard, the UKcredit card company.

Orange proclaims2011 as theyear of NFC

By Steve Costello

Telenor said that it now hasmore than 100 millionsubscribers in Asia, following

its entry to the region in 1996. Theannouncement was made by SigveBrekke (pictured), head of TelenorsAsian operations, yesterday.

The companys five Asianoperations generated 39 percent ofits total revenue at the end of 2010,and more than 23 million newsubscribers were added in this regionlast year. It controls businesses in fiveAsian markets Grameenphone inBangladesh, Uninor in India, Dtac in

Thailand, DiGi in Malaysia andTelenor in Pakistan.

According to Brekke, thedemand for basic services willcontinue to be high, as penetrationin some of our markets is still low,but the next big growth area in Asia

will be mobile data and access toInternet services. To secure a speedyadaptation of Internet services it isimportant that local governmentsestablish regulatory frameworksthat are investment friendly, securea level playing field and stimulatecontinued development.

Telenorhits 100Msubs markin Asia

By Paul Rasmussen

The biggest issue constrainingthe growth of Telekom Austriais the weight and complexity of

regulations, claimed the companysCEO Hannes Ametsreiter in aninterview with Show Dailyyesterday.

The exec maintained that onlyoperators in Europe suffer from thishigh level of telecoms regulations, withthe authorities not believing in marketforces to provide adequate control.

Why not regulate the price ofBMWs? noted Ametsreiter,frustrated by government and EUinterference in the telecom sector

when compared to other industries.However, the CEO was

undaunted and believed that thecompany could grow with mobilebroadband acting as the driver. Id

like to see every laptop connectedto the mobile network, and Impleased to see the tablet developingas a new category needing wirelessconnectivity. There are alreadyaround 50,000 iPads in Austria.

Meanwhile, the operator hasplans to expand the deployment ofits LTE network to cities other than

Vienna. Subscr iber numbers,which are small at present, willincrease once we have lower-pricedLTE dongles that should becomeavailable by mid-year. These devicesare currently very expensive.

But Ametsreiter was clear thatLTE would not greatly change thecompanys approach to business.Its all about yield management.Fill the network with as many usersas possible, even though they mighthave very different usage profiles.

Telekom Austria CEOclaims Euro operatorsare over regulated

By Vaughan OGrady

Spanish operator Yoigo hasentered a new agreement withEricsson to extend its current

3G HSPA mobile broadbandnetwork in order to increasecoverage and speed. Deliveries willinclude radio access, circuitswitched core, packet switched core,expansion and upgrade of chargingsystems. The agreement runs untilDecember 2014.

Yoigo has also announced that itsexisting managed services contract

with Ericsson has been extendeduntil the end of 2014.

Meanwhile Ericsson hasannounced that it has successfullydeployed the first commercialCDMA 450MHz EVDO Rev Bnetwork in Scandinavia with Net1 /ice.net. This deployment, saysEricssson, demonstrates its ongoingcommitment to strengthening the450MHz eco-system.

Ericsson to enhance HSPA network

Tweet@ShowDaily NEW


14/48

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15/48Thursday 17th FebruaMOBILE WORLD CONGRESS DAILY 2011 | www.mobileworldcongress.com

By Ken Wieland

Rather than let the likes ofGoogle and Skype erodetheir customer loyalty and

revenue, mobile operators should

fight back and offer OTT (over-the-top) services of their own. That is thekey message at the GSMA MobileWorld Congress from FernandoNez-Mendoza (pictured), CEO offonYou, a start-up provider of cloudtelephony services.

Mobile operators are notpresent in the OTT world today butthey should be,he told Show Daily.After all, it is they who made theOTT party possible in the first placewith higher-speed networks andsubsidised smartphones.

Headquartered in Barcelona,privately-held fonYou offers aproprietary cloud telephonyplatform, dubbed OMT-9000, for

which it has developed a range ofOTT services and business models.

Through the use of a web browser,either on a PC or a smartphone,mobile users can access advancedcall control features, such asblacklisting unwanted calls or SMS,converting voicemail to email, oreven setting up different voicemailgreetings for different callers.Nez-Mendoza argues that mobileoperators, by securely opening uptheir core networks to the Internet,can provide more innovative andcompelling cloud-based servicesthan OTT providers.

Last month, fonYou announcedthe first commercial OMT-9000

launch by a mobile network operatorcustomer Cell C in South Africa.Cell C is bundling its advanced voiceand email management services tohigh-end customers only as part ofits existing tariff plan. The freemiumbusiness model, where a minority of

users pay for a premium version of aservice and the majority get a basicversion free, also holds out muchpromise, according to fonYous CEO.

As an MVNO in Spain, withTelefnica the host RAN provider,fonYou can showcase its services andprove they work. Nez-Mendozasays fonYou has tens of thousands ofMVNO customers, but the focus ofthe business is firmly on winning

more OMT-9000 customers. Wedont see much competition at themoment, as the bigger infrastructuresuppliers and systems integratorstake much longer than we do toimplement this kind of solution,claims Nez-Mendoza. With onlyone announced customer so far,however, fonYou still has much workto do before it can claim momentum.

Shortly after MWC, Nez-Mendoza says fonYou willannounce a deal with a largeoperator in a mature market thatwill enable a second line a so-called virtual number via the cloud on mobile usersexisting SIM cards.Research shows that customers

with two numbers spend more thanthose with one,he says. It can alsoseparate business and private useon one device. Going forward,fonYou plans to develop servicesaround web-based management ofapps on smartphones.

Join the OTT party youstarted, urges fonYou CEO By Ian Channing

KPN Mobile International isto establish a jointdevelopment programme

with Chinese vendor ZTE to chec kout both FDD and TDD versionsof LTE.

KPN has network operations inBelgium and Germany, and is anMVNO in Spain and France. In2010 KPN was a big spender in theGerman spectrum auctions,purchasing blocks of spectrum inthe 900MHz, 1800MHz, 2.1GHzand 2.6GHz bands. In the highestband, KPN has both paired andunpaired spectrum.

The new agreement followsearlier deals when KPN contractedZTE to provide access networktechnology, a contract which wassubsequently extended to covercore network and HSPA wirelessaccess technologies. The packet-based network is now fully

commercial and is delivering highspeed services in Germany.

More recently ZTE has deliveredthe co-branded Lutea smartphonewhich has proved a huge successwith customers in Belgium andGermany.

Explaining the rationale behindthe ZTE agreement at a pressconference yesterday, KPN Mobile

International CTO Erick Hsaid, We see our HSPA netwthe workhorse for the neyears. However, we see dbeing huge and we are tboth FDD and TDD variantsnow in order that we will bprepared when the need

new technology arises. We wbe prepared for the future.thinks that TDD will be asFDD in the future, and havunpaired 2.6GHz spectrGermany makes this a veryoption for KPN.

Separately, ZTE yeannounced it had secured LTE contracts globally.

ZTE and KPN ink LTE dea

By Richard Handford

Two giants of the mobileindustry, Vodafone andChina Mobile, yesterday

signed a strategic co-operationframework agreement at MobileWorld Congress.

According to the agreement, thetwo operators will continue theirexisting co-operation in areas thatinclude; exchange of corporate

management, technical andoperational expertise: enhancedroaming; multinational customers;green technology: network roadmapmanagement, joint innovation andR&D: and promotion of convergedLTE technology and LTE terminaldevelopment. The aim is to improvecompetitiveness, and enhanceinfluence in international industryorganisations and the value chainby partnering in management,technology and operations.

Although Vodafone sold its 3.2percent stake in China Mobile forUS$6.6 billion in September, the twocompanies said at the time theywould continue to work together. Atthe time, the areas mentioned forco-operation included roaming andtechnical development. The ongoingrelationship between the twooperators is based on a strategicalliance signed in 2000.

Voda andChina Mobilesign

co-operationagreement

By Paul Rasmussen

The mobile industry is on theverge of undergoing anotherstep in its evolution with it

being positioned as the hub forconnecting with many other devices.

This is the start of a journey thatwill see the mobile phoneconnecting to many things aroundus,said Paul Jacobs (pictured), CEOQualcomm yesterday. Our phoneswill become our sixth sense, andwere at a similar stage of evolutionto when the mobile Internet startedto happen.

The CEO claimed there would behundreds or thousands of things

around us that we would be able toconnect to. These connections couldbe associated with people, places,services or content within closeproximity to the individual, with thephone sitting at the centreorchestrating how it would connectand interact with other devices orservices that are connection-enabled.

However, Jacobs, speaking atyesterdays Congress keynotesession, warned the audience thatpeer-to-peer (P2P) technology wascritical to making this level ofconnectivity a reality. He claimedthis would mean devices with radiossupporting multiple standards, andwould be a technically complexarea. This will see devicessupporting many OS platforms andradios including NFC, GPS,Bluetooth, Wi-Fi and cellular, as wellas fixed and also operating in asecure manner,said Jacobs.

The problem of discoveringconnectable devices or things would also present problems, andJacobs warned that simplicity wasanother key requirement: otherwiseit could be a significant barrier touptake. There will need to beimprovements to handset UIs, andsome CE devices are also not goodat this today. However, we believe

implementing augmented realityon the phone could help ease thisproblem by providing a muchimproved UI.

While this discuss ion of thephone connecting to things isunderway, Japanese operator NTTDocomo has already started tomake progress building a subscriberbase of 100 million embeddedwireless modules.

The companys CEO, RyujiYamada, indicated that this was onlythe start and that Docomo plannedto enter the converged servicesmarket focusing on the industrial,automotive and informationappliances sectors. This is only thestart of our embedded business, butalready we have 1,000 Japanesecompanies using wireless modules.We will look to boost this customerbase by improving the capabilities ofthe modules and services.

This emphasis on buildingDocomos converged servicebusiness was put into focus byYamada who stated that his biggestworry was about becoming a dumbpipe. We are more at risk now thanever before, but I believe ournetwork intelligence is key tooffering advanced services.

Industry leaders: handsetscentral to convergence

By Ian Volans

The ten-year problemwill shape mobile serv2020 are materials scie

handset manufacturers anmathematics of protocolalgorithms for operators, acto John Donovan, CTO of A

From his operator perspDonovan believes that in great services which arenton mobiles with big procwill be built in the network.

Opening up network AP

make services device-indepBy promoting the definitconsistent APIs between opWAC will be become an imhub for application ecocollaboration. Todaycharacterised by the device In future the pivot point wilindividual,said Donovan.

Rich Green, CTO of Nokexcited by the potentinanotechnologies. One ccurrently being researchcharging batteries by gnano-grass on the surfacephone to harvest solar powe

Hampus Jakobbson, oneco-founders of TAT which part of RIM, sounded a ncaution. While mobile hasincreased the number of wwhich people can commuhe urged delegates to focreating tools that give utime with each other and lewith machine s, charactsome aspects of mcommunication as compourselves into machines instelling each other how weHe closed by calling oindustry to guard against becoming the saturated fsugars of 2020.

Materials amathematicto shape 20vision

Tweet@ShowDaily NEW


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FEATURE | MOBILE PLANET

Mobile Changingthe World forthe Better

Michael OHara, Chief Marketing Officer for the GSMA

A

s evidenced above, MNOs are clearlyfocusing more on the source of energyof their networks. MNOs have

become proficient at generating their ownoff-grid power, and increasingly, usingalternative energy such as solar and wind. Inaddition to offering an environmentallyfriendly source of power for base stations,MNOs are now finding that they have surpluspower available, and, late last year, the GSMAannounced a new initiative, CommunityPower from Mobile, a part of the Green Powerfor Mobile Programme, in partnership withthe International Finance Corporation. Thisprogramme is designed to support andencourage MNOs and tower-sharingcompanies in developing countries to provideexcess power generated by their base stationsto local, off-grid communities.

This initiative will utilise the excess powercreated by base stations, by distributing it intothe local community for both small and largeneeds. Typically with more than 5 kilowatts(kW) of excess power each, the off-grid basestations will be used to charge a range ofdevices such as mobile handsets, lanterns,household batteries, and ultimately, to powerbusinesses, clinics, vaccination refrigerators,schools and homes. The off-grid base stationsare often physically close to villages, whichmeans that communities will no longer haveto travel long distances to charge devices.

Our industry is fully aware of how itimpacts the environment around us and moreand more we are working to make that impactwholly positive. Just over a year ago, theGSMA issued the Green Manifesto, which

outlines the mobile industrys plans to lowergreenhouse gas emissions per connection by40 per cent by 2020. In November 2010, we

launched the Mobile Energy EfficiencyNetwork Benchmarking Service, which will bea key enabler in achieving this goal.

Mobile is serious about enabling otherindustries and sectors to be green. Byleveraging mobile-enabled ICT solutions,global greenhouse gas emissions could bereduced by 20 per cent annually. This massiveopportunity should be capitalised on as themobile networks and ICT technologies arealready in place, ready to be used in a smart

way. The GSMAs Green Deployment Trackeris a Google Earth-based tool which shows allof the green mobile deployments operatorshave live at the moment there are nearly10,000 green mobile deployments today, andthere are a further 5,000 which should be liveby March 2011.

MOBILE MONEY FOR THE UNBANKEDWithout question we all know how sociallyimpactful the mobile industry is. The GSMAshugely successful Mobile Money for theUnbanked programme continues to workwith operators, financial institutes such asIFC and in partnership with the Bill andMelinda Gates Foundation. We aresuccessfully driving a number of projects toenable people to send money safely, quicklyand cost-effectively, outside of the traditionalbanking system. We are well into achievingour target to make mobile money servicesavailable to 20 million new unbankedcustomers living under US$ 2 per day by 2012

by extending the reach and reducing the costof formal financial services, and our industryis enhancing the way whole communities liveand carry out business by helping themachieve stability, economic growth andfostering entrepreneurial opportunities.

MWOMEN PROGRAMMELast year was a very exciting time for theGSMAs Development Fund as, with thegreat support of U.S. Secretary of State HillaryRodham Clinton and Cherie Blair and herFoundation, the GSMA launched themWomen Programme. This programmeexpands on the research that we published atlast years Mobile World Congress with theCherie Blair Foundation, which showed thatsome 300 million women around the worldlacked the mobile phone that men have. Thislack of mobile access is denying these womenand their families a critical enabler for socialand economic development.

The mWomen programme represents anunprecedented global public-privatepartnership between the mobile industry andinternational development community.

Previously the GSMA was at the drastically reducing the cost of handthose at the base of the economic pthrough our emerging handset progand now, in the next three years, we wbreak down the barriers for more thmillion women who are deprived of mdeveloping countries.

We have already secured the commfrom 21 leading mobile companies to sthis programme, operating in ovdeveloping countries. We are workinorganisations across the entire ecosystem to provide the necessary teassistance, value-added services andresources in order to break down the bthat previously have held these wome

Within the GSMA, the Developmenexists to accelerate economic, socienvironmental development throughof mobile technology. We believproviding tangible, accessible mobile sto people in developing countinvaluable to society and can help impeoples lives, and the many projects wunderway are accomplishing just that

When Sir Edmund Hillary made his first ascent of Mount Everest in 1953, heused messengers to carry communications from his expedition to the nearesttelegraph office. More recently, climbers have relied on satellite phones tocommunicate their progress and achievements to the outside world. Thanks toour industry it is now possible to make both a mobile phone call and surf theinternet from Mount Everest as 3G solar-powered base stations have beeninstalled along the route to Base Camp. Previously this would have beenimpossible to achieve with diesel, but these base stations are able to withstandsub-zero temperatures and the severe weather conditions, ultimately allowingthe 50,000 international mountaineers who trek Everest each year to stayconnected. The GSMAs Green Power for Mobile initiative is working closelywith mobile network operators to provide environmentally sound alternativesto traditionally powered base stations wherever they are!

PROVIDING TANGIBLE,ACCESSIBLE MOBILESERVICES TO PEOPLE IDEVELOPING COUNTRI

IS INVALUABLE TOSOCIETY AND CAN HELIMPROVE PEOPLES LIV



17/48

Is it time totop-up on your

business ideas?

Returning for a second year the, GSMAs App Garage- our new business service station - is ready foroperators, web developers, network and applicationdevelopers to call in and fill up on business ideas.

GSMA OneAPI Open Network Enabler APIs

Recently selected by WAC as its solution for Network APIs, developers using

GSMA OneAPI will notice improved performance and more economic app deployment from

the lightweight, Web friendly APIs for charging, location and messaging. Operators - see how

GSMA OneAPI unlocks the value of network capabilities.

PathFinder

GSMA PathFinder Service, operated by Neustar, offers a global routing and addressing solution

to help you optimise your evolving interconnect business. This fuel efficient converter can

detect the attributes and destination of any telephone number.

RCS DevChallenge

Future fuels - high energy ideas for business performance live action of the very best from

the GSMAs 2011 Rich Communication Suite developer contest for Best RCS Mobile and PC

Clients and Best RCS Innovation.

Rich Communication Suite

Pick up first-hand experience from Operators who have already test-driven RCS with their

customers and evaluate devices yourself. The RCS service vision and an app relevant future

should make it high on your new business development list.

Come to the App Garage to meet fellow operators anddevelopers and explore how apps based initiatives and services

can benefit your business.APP Garage Stand 7APG, App Planet (Hall 7)

1

2 3

4 5

6

ZONE 6 ZONE 3

ZONE 4

8

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18/48

ANALYSIS | INDONESIA

Fast-growingIndonesian operatorsprepare for LTE rollout

By Matt Ablott,Senior Editorial Analyst, Wireless Intelligencewww.wirelessintelligence.com

Mobile connections in Indonesia arecurrently growing by around 30percent a year, reaching 197 million

in Q3 2010. Mobile penetration stands at justover 80 percent, suggesting this stronggrowth should continue for the foreseeablefuture. Although Indonesia has eight mobileoperators (as well as three fixed-wirelessoperators and several WiMAX providers), themarket is dominated by three large GSM-

based networks, which together account for85 percent of the country's mobileconnections: Telkomsel, Indosat and XL.

Telkomsel is the clear market leader with a46 percent market share and was forecast tosurpass 100 million connections by year-end2010. It is currently the seventh-largestoperator in the world by subscribers.

Telkomsel's customer growth is attributablemainly to its attractively-priced prepaidproducts, 'simPATI' and 'Kartu,' whichhelped the operator add 6.4 million newcustomers in the second-quarter. This markeda recovery from a weak Q1 last year whichsaw it record net additions of just 306,000.However, Telkomsel is also reporting stronggrowth in non-voice (SMS and data) revenue,which grew by 14 percent to IDR6.17 trillion

(US$680 million) in Q2 to account for 28percent of operating revenue.

Telkomsel already offers 21Mb/s HSPA+ inIndonesia's main cities and has been triallingLTE since August last year with networkvendor ZTE. Migration to LTE is being co-ordinated with Singapore's SingTel whichowns 35 percent of Telkomsel which isworking on a "regionally compatible LTEnetwork" that will cover its APAC footprintacross Singapore, Indonesia, Australia(Optus) and the Philippines (Globe Telecom).Telkomsel has also recently hired TelecomItalia to assist with its '2011-2015 TechnologyPlan,' which will define its networkinfrastructure strategy for the next five years.

Second-placed Indosat which ismajority-owned by Qatar's Qtel has yet toconfirm LTE migration plans but became oneof the first operators in Asia to upgrade todual-carrier 42/Mb/s HSPA+ last June.However, the operator recorded a 72 percentslump in net profit in Q2, a period that sawits replace its entire senior managementteam. Indosat is in danger of losing itsnumber-two position to Malaysian-ownedXL, which has recorded strong operationaland financial numbers in recent quarters. XLis the strongest of the big three operators interms of 3G with over 19 percent of itscustomer base migrated to the fasternetworks, though connections growthcontinues to be driven by prepaid customers.XL has conducted LTE trials with Ericsson.

Meanwhile, the CDMA-based operatorsare looking to consolidate in order to keeppace with t heir larger r ivals. Smart Telecomand Mobile-8 which have almost 7million customers between them haveformed a new joint-venture known asSmartFren that intends to share the sameretail and distribution network and carryout joint marketing (though will stop shortof a full company merger). Similarly, CDMAfixed-wireless operators TelkomFlexi andBakrie Telecom are reportedly seekingregulatory approval for a US$1 billionmerger that will create a new entity witharound 25 million connections, whichwould make it Indonesia's fourth-largestoperator by subscribers.

Migration toward LTE in Indonesia iscomplicated by a spectrum licensingenvironment that means that almost all thecountry's airwaves are currently used byexisting operators and broadcasters with nospectrum band deemed to have sufficient freecapacity to successfully support LTE rollout.The regulator has identified 1.8GHz as themost likely band, though this will still requireextensive spectrum re-farming. Otherpossible bands such as 2.6GHz - run therisk of interfering with existing Pay-TV,satellite and broadcast services, whilethe broadcasters' move from analogue todigital TV which would free up the'digital dividend' 700MHz spectrum has yetto begin.

Joss Gillet, senior analyst at WIntelligence, believes Indonesia hpotential to become one of the markets to watch with regards to roLTE services. We estimate that Incould account for as much as 11 perthe total LTE connections in the Asiaregion in five years, reaching over 10 LTE connections,he claims. We expeoperators to begin LTE network tes2010/11, leading to possible pre-comlaunch (limited in scope) beforeHowever, this best-case scenario is cuhampered by regulatory constraints. Tregulator (DG Postel) is investigatimost efficient options to trigger a wavedeployments either re-farming spauctioning additional bandwidth or redigital dividend bands. But lnegotiations between telecommunand broadcasting authorities angovernment could mean it will take atcouple of years before LTE servicintroduced to consumers.

Gillet adds that regulators in markeas Indonesia or New Zealand are aligniown timelines against large economieregion notably Australia - to see howill repurpose their digital dividend spand learn from best practice. In the melocal mobile operators will continue to consumers about the benefits of broadband and get ready to migrate networks when the time comes.

Indonesia was the world's fifth-largest mobile market in the third-quarter lastyear and was on track to surpass 200 million mobile connections before end-2010,according to recent Wireless Intelligence data. The country's main operators arealso revealed to have made good progress in migrating customers to 3G networksand in some cases have already outlined LTE plans. However, Indonesia's prospectsof becoming an early adopter of LTE are currently hampered by spectrumconstraints and other regulatory issues that may take some time to untangle.

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is thedefinitive source of mobileoperator data, analysis andforecasts, delivering the mostaccurate and complete set ofindustry metrics available. Reliedon by a customer base of over 700of the world's mobile operators,device vendors, equipmentmanufacturers and leadingfinancial and consultancy firms,the data set is the most scrutinisedin the industry. With over 5 millionindividual data points updateddaily the service providescoverage of the performance of all940 operators and 640 MVNOsacross 2,200 networks, 55 groupsand 225 countries worldwide. Forfurther information please [email protected]

Indonesia Mobile Connections Q3 2010

Source: Wireless Inte

TechnologyConnections

('000s)Market Share

%% 2G % 3

Telkomsel GSM / WCDMA 91,711 46 92 8

Indosat GSM / WCDMA 39,733 20 95 5

XL GSM / WCDMA 37,141 19 81 19

3 (Hutchison) GSM / WCDMA 15,127 8 84 16

Axis GSM / WCDMA 6,444 3 87 13

SmartTelecom

CDMA 3,810 2 0 10

Mobile-8 CDMA 3,045 2 0 10

Ceria CDMA 20 0.01 0 10

197,031 86 14



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ExhibitionInformation DesksNetworking LoungeRegistrationToiletsVAT Refund/TaxMezzanineMeeting Rooms A,B,C & DLevel 1ExhibitionMedia Centre

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Hall 5.0

Level 0CloakroomInformation DeskSpeaker Preparation RoomSpeaker Testing RoomAuditorium 2 (Conference Room)- App Planet Forum (Monday)- Band App Audition (Monday)- BMIC University Mobile Challenge Award presentation (Monday)- Mobile Advertising: Integrating Mobile into a Broader Advertising

Campaign ( Tuesday)- Mobile Advertising: How Effective is Multimedia Mobile Advertising? (Tuesday)- Mobile Advertising: Delivering Personalised Advertising and Protecting

Privacy (Wednesday)- Mobile Advertising: How to Make In-App Advertising Work (Wednesday)- Network Technology Evolution (Thursday)Lev

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