My Business Plan My Business Plan PresentationPresentation

By: Student NameBy: Student Name

The Purpose of a Business The Purpose of a Business PlanPlan

It allows for Strategic PlanningIt allows for Strategic Planning

Fundraising Fundraising

Allows investors to see the business Allows investors to see the business outlineoutline

Provides guidelines for the business Provides guidelines for the business to followto follow

Components in a Business Components in a Business PlanPlan

Cover SheetCover SheetStatement of PurposeStatement of PurposeTable of ContentsTable of ContentsExecutive SummaryExecutive SummaryMission StatementMission StatementOrganizational PlanOrganizational PlanOperational PlanOperational PlanMarketing PlanMarketing PlanFinancial PlanFinancial PlanSupporting DocumentsSupporting Documents

Business IndustryBusiness Industry

The business field I will be competing in is the food The business field I will be competing in is the food service industry. service industry.

This is a hard industry to be in because when This is a hard industry to be in because when customers come back to your restaurant they expect to customers come back to your restaurant they expect to have everything prepared exactly the way they had it have everything prepared exactly the way they had it last time.last time.

The number of jobs in this industry have been The number of jobs in this industry have been increasing every year.increasing every year.

Restaurants made more than $1.3 trillion in gross Restaurants made more than $1.3 trillion in gross sales in 2007.sales in 2007.

In the U.S., consumers spent 44 percent of their food In the U.S., consumers spent 44 percent of their food budget on meals prepared away from home in 2005, budget on meals prepared away from home in 2005, up from 40 percent in 1997. up from 40 percent in 1997.

My PlanMy Plan

My business will be a fine dining restaurant.My business will be a fine dining restaurant. It will offer first-class food in a relaxed It will offer first-class food in a relaxed atmosphere with reasonable prices. atmosphere with reasonable prices. About one fourth of the restaurant will be a About one fourth of the restaurant will be a dessert bar that will offer specially made coffees, dessert bar that will offer specially made coffees, after dinner drinks, and desserts that will be after dinner drinks, and desserts that will be made fresh daily in my kitchen. made fresh daily in my kitchen. The menu will be seasonal, New American The menu will be seasonal, New American cuisine with Southwestern and Asian influences. cuisine with Southwestern and Asian influences.

This is a picture of a dish that I created

My Motivation for This PlanMy Motivation for This Plan

Fine dining is very popular in my area because it Fine dining is very popular in my area because it is mostly higher income second home owners is mostly higher income second home owners that expect nicer dining .that expect nicer dining .

Restaurants in the area are not always consistent Restaurants in the area are not always consistent with service and the quality of food.with service and the quality of food.

No other restaurant serves my type of cuisine in No other restaurant serves my type of cuisine in the area.the area.

No one has a dessert bar attached to their No one has a dessert bar attached to their restaurant in the area.restaurant in the area.

Personal TraitsPersonal Traits

As of right now, I am working at a very nice fine As of right now, I am working at a very nice fine dining restaurant in Highlands, NCdining restaurant in Highlands, NC

I believe that I possess the determination, I believe that I possess the determination, business sense that will come with my college business sense that will come with my college degree and also from watching my parents degree and also from watching my parents running two small businesses, and the culinary running two small businesses, and the culinary techniques (such as plating skills, flavoring and techniques (such as plating skills, flavoring and knife skills).knife skills).

I also know what people want when they go out I also know what people want when they go out for a nice meal because I am currently working in for a nice meal because I am currently working in the industry. the industry.

Reasons for This BusinessReasons for This Business

Lack of consistence at the Lack of consistence at the restaurants in my area.restaurants in my area.

The area does not have this type of The area does not have this type of restaurant.restaurant.

Bounty of fresh vegetables and fruits Bounty of fresh vegetables and fruits available.available.

To Whom I Would Show This PlanTo Whom I Would Show This Plan

Lawyers who would help in the Lawyers who would help in the opening processopening process

Any investors that would want to Any investors that would want to invest in this businessinvest in this business

Accountants for the financial part of Accountants for the financial part of itit

Mission StatementMission Statement

The mission of my restaurant will be to The mission of my restaurant will be to provide quality fresh products and provide quality fresh products and exceptional fine dining experiences to my exceptional fine dining experiences to my customers that expect nothing but the customers that expect nothing but the best. By doing this, we will create a stable best. By doing this, we will create a stable company that ensures the well being of company that ensures the well being of my employees, investors and myself. my employees, investors and myself.

Organizational PlanOrganizational Plan

..•I will be the head chef and will be responsible for every aspect of the business ultimately. But my daily job will be to cook, order the food, lead my staff and delegate jobs that I will not have time to do but have to be done on a daily basis in a restaurant.

•The definitive goal of the restaurant is to make the customers happy so that they will come back. The way to do this is for me to make sure that my restaurant runs like a well oiled machine.

•Front house staff needs to be dressed appropriately and friendly, waiters and waitresses also need to be dressed properly, attentive to customers needs and up to date on all kitchen specials, kitchen staff needs to be attentive to my requests and capable of doing those requests quickly.

Marketing PlanMarketing PlanWe will sell our product to the second home owners, locals and We will sell our product to the second home owners, locals and tourists.tourists.

Some of our competitors will be other fine dining restaurants in the Some of our competitors will be other fine dining restaurants in the area which currently include …On The Verandah, Wolfgang's On area which currently include …On The Verandah, Wolfgang's On Main and Lakeside restaurants.Main and Lakeside restaurants.

My restaurant will be a fine dining restaurant.My restaurant will be a fine dining restaurant.

We propose to sell high quality fresh made to order food.We propose to sell high quality fresh made to order food.

We will be located in Highlands, NC.We will be located in Highlands, NC.

We intend to serve 120 customers per night during the busier We intend to serve 120 customers per night during the busier season.season.

Our profit will be approximately $100,000 per year.Our profit will be approximately $100,000 per year.

Promotion will be thru the local Chamber of Commerce and the local Promotion will be thru the local Chamber of Commerce and the local magazine.magazine.

Entrees will be between $15.00 - $30.00.Entrees will be between $15.00 - $30.00.

This will be a full service restaurant.This will be a full service restaurant.

Financial PlanFinancial Plan

Sources & Application of FundingSources & Application of Funding

Capital Equipment ListCapital Equipment List

Balance SheetBalance Sheet

Break-Even AnalysisBreak-Even Analysis

Income StatementIncome Statement

Cash Flow Projections Historical Reports (if Cash Flow Projections Historical Reports (if pertinent)pertinent)

Supporting DocumentsSupporting Documents

This business is essential to this area This business is essential to this area because of the expectations of the wealthy because of the expectations of the wealthy second home owners. They expect a second home owners. They expect a distinct culinary experience when they distinct culinary experience when they come to Highlands and this restaurant will come to Highlands and this restaurant will provide a cuisine that is not currently provide a cuisine that is not currently available in the area. available in the area.

CreditsCredits

http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/Category:RestaurantsCategory:Restaurantshttp://www.plunkettresearch.com/http://www.plunkettresearch.com/FoodBeverageTobacco/FoodBeverageTobacco/FoodBeverageTobaccoStatistics/tabid/FoodBeverageTobaccoStatistics/tabid/248/Default.aspx248/Default.aspxhttp://www.sba.gov/http://www.sba.gov/smallbusinessplanner/plan/smallbusinessplanner/plan/writeabusinessplan/index.htmlwriteabusinessplan/index.htmlhttp://www.qualityinfo.org/olmisj/http://www.qualityinfo.org/olmisj/ArticleReader?itemid=00005554ArticleReader?itemid=00005554