MY CITY MAGAZINE IS A COMPELLING BRAND.€¦ · MY CITY MAGAZINE IS A COMPELLING BRAND. My ... Alternative Medicine December Features ... C Medium Rectangle 300 px 250 px D Skyscraper

5152 Commerce Rd., Flint MI 48507 ♦ 810.230.1783 ♦ [email protected]

MY CITY MAGAZINE IS A COMPELLING BRAND.

My City Magazine has fast become

Greater Flint’s premiere prestige

publication. Our loyal readers find

an exceptional combination of engaging content

complimented by outstanding photography in

every highly anticipated monthly issue. Our goal

is to inspire readers to connect with their com-

munities by highlighting the abundant cultural,

social and business happenings in and around

the city. My City supports Flint’s vibrant and

growing Cultural Center and all that it brings

to Flint, as well as Downtown’s re-energized

revitalization efforts. Our regular “My Eats” and

“My Business” features are popular and gen-

erate impressive positive feedback for the

highlighted businesses – from new ventures

in Downtown Flint to enduring local icons.

Our content brings increased awareness of

the good things happening in the Greater

Flint area by presenting them in a highly

creative and visually appealing style.

Untitled-1 1 3/25/15 11:27 AM

5152 Commerce Rd.,Flint MI 48507 ♦ 810.230.1783 ♦ [email protected]

The My City Audience

2014Population

400,000+

GeneseeCountyFemale Male

48.2% 51.8%O�upation

Production, Transportation & Material Moving

16.1%

Service

20.3%

Management, Busine�, Science & Arts

30.4%

* Civilian employed population 16 yea� and over

Natural Resources, Conruction& Maintenance

7.9%

Sales & O�ice

25.4%

Owner-o�upied

70.3%

Median HouseholdIncome

53,072

Median Housing Value

91, 700

Health InsuranceCoverage

89.9%

$

$

Source: census.gov

28.1%

13.8%

12.4%

19.7%65 +

55-64

35-54

18-34

Age

11.9%

%Bachelor’s Degr�

%Graduate/Profe�ional Degr�

7.0%


Arts: Our pages are filled with visually appealing

coverage of Flint’s vibrant and exciting cultural scene.

Events: From local celebrations and fundraisers to

world-class happenings on the bricks – it’s in My City!

History: Our stories about Flint’s rich and fascinating

history are reader favorites.

Food: Flint is for foodies and we bring you a taste of

the best!

Fun: If it happens here, My City is there!

All this and SO much more in every monthly issue!

The My City Focus


Print

Print is an active medium. Readers are choosing to pick up the

magazine and look at its pages. Attentive and engaged readership

leads to greater retention of the content, including advertising

messages.

MCM reaches a targeted, key demographic. By keeping

content locally focused, we reach a concentrated segment of your

potential customers who not only have purchasing power, but are

also plugged in to the growth in Greater Flint and Genesee County

and interested in supporting it.

You will be associated with quality. All components of our

magazine, from the outstanding photography and quality content

to the paper we print on, combine to produce a respected

publication that our readers associate with quality.

MCM delivers the consistency needed for branding. Our

advertisers and readers know exactly when My City hits the streets,

where to buy it, who receives it and what type of content to expect. That

consistency is critical for advertisers wanting to strengthen their business

brand with an effective marketing campaign.

Each issue reaches multiple readers. Each monthly issue of My

City is delivered to thousands of area professionals, including doctors

and attorneys. This circulation segment accounts for a minimum of

two to four readers per address, as well as the daily office visitors.

Coupled with a growing subscriber base and sales at retail locations,

our total readership exceeds 24,000 impressions per month.

Why Advertise in My City Magazine?


Digital

MY CITY ONLINE

Incorporating digital advertising

into your marketing plan helps

achieve a more comprehensive

strategy. By supplementing your

print schedule with web banners on

mycitymag.com, you guarantee that

your message reaches our online-only

readers, and your brand is reinforced

with those who engage with the

printed magazine, as well. Digital

advertising helps businesses drive

traffic to their own websites – there

is no easier time to visit a website

than when you are already online!

This format is particularly benefi-

cial for advertising events or special

deals, but also enhances any branding

campaign. My City Magazine offers

digital ads in the form of home page

banners, ads in our digi-mag, and

sponsored web content.

My City Magazine believes that a digital presence is crucial in

order to reach as many readers as possible and allow them to

easily reference and share our content. Readers can access all

content at mycitymag.com, or electronically flip through the pages of our

digi-mag. Stories and photos are also shared throughout the month via our

Facebook page. Whether our online versions are a reader’s primary source

for viewing the magazine, a way to email pictures of an event to a friend,

or a means to re-read a favorite story from a previous issue, we know the

digital community is growing and are excited to grow with it.


Editorial Calendar*

JanuaryFeaturesIndoor LifeFitness & Nutrition

Special SectionAnnual Bridal IssueBest Comfort Food

FebruaryFeaturesHeart HealthFinancial/Tax PrepBest City Cocktails

Special SectionValentine’s Day Gift Guide

MarchFeaturesWomen Making an ImpactReal Estate Update

Special SectionWomen’s Beauty & WellnessMy Health AprilFeaturesGolf GuideAllergy SeasonBest Fish & Chips

Special Section

Home & Garden

MayFeaturesLet’s Go Camping!Dental HealthBest Mexican Cuisine

Special SectionMoms, Dads & Grads

JuneFeatures50 Great Things to Do in Greater FlintRestaurants Worth the DriveMen’s Health

Special SectionMy Health

JulyFeaturesCity’s Choice Award WinnersSenior Wellness

Special SectionDecade that Changed Flint

AugustFeaturesChildren’s HealthCrim Pre-coverageBest Burgers

Special SectionBack to School

SeptemberFeaturesPhilanthropy in Greater FlintYour Eyes in FocusBest Pizza

Special SectionCrim FestivalBack to the BricksMy Health

OctoberFeaturesWomen’s Beauty & WellnessBreast Cancer AwarenessBest Coneys

Special SectionFall Road Trips

NovemberFeaturesHoliday PrepBest Desserts

Special SectionAlternative Medicine

DecemberFeaturesPlanning for RetirementMental Health

Special SectionHoliday Gift GuideMy Health

*Editorial calendar is subject to change. Contact your Account Executive for updates.


Print Ad Sizes

Trim Size

Print Area

Binding

Print Method

Materials

Color

Artwork

Email

FTP Address

9 1/4” x 11 1/8”

9” x 10 7/8”

Perfect Bound

Web offset

Adobe PDF created with press-quality settings, Adobe InDesign packaged with fonts and links, Adobe Illustrator, type converted to outlines; saved as EPS, Adobe Photoshop (saved as a PDF with press-quality settings).

Convert colors to CMYK. Spot colors are not allowed in ads. Convert all Spot colors to CMYK.

All artwork should be 300dpi at the size it is placed in the file. All color art must be CMYK. All graphic images must be saved as eps, tiff or psd (single layer and no alpha channels).

Submit files to [email protected] and cc your Account Executive. ftp://mycitymag.com. Submit files using a FTP client such as Cyberduck (Mac), Coreftp (PC) or Fetch. Host: ftp://mycitymag.com Username: mycitymag Password: MyC!ty3102 (note special character)

PRINT SPECIFICATIONS

2-Page Spread 18.25” 11.125”

Half Vertical 4.5625” 11.125”

Half Horizontal 9.25” 5.68”

Third Horizontal 9.25” 4.25”

Fourth Vertical 4.56” 5.627”

My Business 3.1875” 1.9188”

Full Page 9.25” 11.125”

Width HeightAd Type

What does High Res/300dpi mean?

High resolution images suitable for print can come from a digital camera, smart-phone or computer. However, images from a computer must be the original files from the device that took the picture. Photos or logos that have been posted on Facebook or another website are NOT ready for print. Web-based images print 3 times smaller when converted to high quality print standards.

Can I put a coupon on my ad?

No. We do not encourage readers to cut our magazine. If you wish to run a coupon, you may purchase an insert or incorporate a QR code.

What is a Trim Area and why do I need it?

The trim area is extra space around the ad. Most of it will be cut off during the printing process, but it needs to have your background to ensure that white borders will not appear around the artwork. There can be no text or important content within this area.

What is the Print/Safe Area?

The print/safe area in the template shows where your content (text/images) must be so it does not get cut off in the trimming process.

Q&A


Digital Ad Sizes

Materials

Color

Artwork

Email

FTP Address

Adobe PDF, jpg, gif or png created with web-quality settings. Convert colors to RGB.

All artwork should be 72dpi at the size it is placed in the file. All color art must be RGB. All graphic images must be saved as png, jpg, gif or psd (single layer and no alpha channels).

Submit files to [email protected] and cc your Account Executive. ftp://mycitymag.com. Submit files using a FTP client such as Cyberduck (Mac), Coreftp (PC) or Fetch. Host: ftp://mycitymag.com Username: mycitymag Password: MyC!ty3102 (note special character)

DIGITAL SPECIFICATIONS

Q&A

A

B

C

D

WIDTH HEIGHT A Leaderboard 702 px 90 px

B Skyscraper 300 px 600 px

C Medium Rectangle 300 px 250 px

D Skyscraper (Digimag) 120 px 600 px

When are the digital ads due? The deadline for digital ads is the same as the deadline for print ads. Check with your account executive for more details.

Can I track how many people click on my ad?

Yes. We recommend that you supply us with a trackable URL. Google offers it as a free service with a Google account. This way, you can see how many people click and land on your website from your MCM ad.

How often can I change my web ad?

Some ads will be time sensitive, but generally your ad will run for 30 consecutive days.

Can the ad link to my website?

Yes! Visitors to our website will see your ad and your site will get additional traffic from our visitors.


TERMS & GUIDELINES

Frequency: Published monthly, delivered and on sale

approximately the first week of the issue month.

Closing Dates: Generally about the 15th of the month.

When normal closing date falls on Saturday, Sunday or a

holiday, issue closes preceding work day.

Cancellations: Neither the advertiser nor its agent may

cancel after the closing date. If by the closing date the

magazine has not received copy that, in its sole discre-

tion, it deems acceptable for publication, it may either

repeat the client’s most recently published ad or publish

nothing, charging the agency and advertiser for any

space reserved by them.

File Requirement: Preferred file format for camera-ready

art is PDF/x-1a, tiff, or eps file types. Contact your

Account Executive for more details or assistance.

Additional Services:• Online advertising on mycitymag.com

• Event Sponsorships

• Creative Services

• Reprints

My City Magazine will charge a nominal fee for ad

creation. Please call for details. Advertiser will be billed

for all ad production charges.


Genes� County at a GlancePopulation: 400,000+

33 Cities & Towns

650 square miles

Civilian Labor Force: 188,990

Median Income: $53,072

Median Age: 39 Years

3 Hospitals1 Airport

7 Colleges& Universities

48,139 Workers in Management& Professional Occupations

48.2%51.8%Argentine Township •Beecher •Birch Run •Burton •Clio •Davison Fenton •Flint •Flushing •Frankenmuth •Genesee

Goodrich •Grand Blanc •Holly •Linden •Millington •Montrose Mount Morris •Ortonville •Otisville •Swartz Creek

Documents

MY CITY MAGAZINE IS A COMPELLING BRAND.€¦ · MY CITY MAGAZINE IS A COMPELLING BRAND. My ... Alternative Medicine December Features ... C Medium Rectangle 300 px 250 px D Skyscraper