My eContent Wish ListJoe WikertO’Reilly Media, Inc.

First, a bit about me…

My name is Joe and I’m a

recovering Kindle owner.

I wanted more…

So I bought an iPad

“But I still haven’t found

what I’m looking for.”

Today’s eBook Formula

Print Book Content

+ Lower Price

+ DRM

eBook

A Model for the Future

Two flavors, both have value:

Cheaper• Quick-and-dirty (easy)• “Paper in e-format”• What we do today• Incremental $$

Higher-priced• Digital first (harder)• Built with platform in mind• More features• New $$ stream

Early TV vs. Early eBooks

equals

Evolution Happening Fast2001 2010 2015

How does the industry go from where it is today to where I’d like to see it?

We start with a list…

#1: Multi-format, DRM-free

#2: Readers for All Platforms

#3: Social Networks, Please?๏ Tweet from within the reader

๏ A more robust service enabling tweet links to actual excerpts; similar to Amazon’s “Look Inside” feature

๏ All built with affiliate programs in mind

#4: Mark-up & Content Sharing

#5: A Used eBook Ecosystem

#6: A Book vs. A Network

#7: “Just Long Enough”๏ Spine width only matters

in the physical world

๏ Don’t make me read 400pages when the sameconcept can be communicated in 25 pages

๏ It’s OK to charge me more for shorter works; I’ll pay for the time savings!

๏ But make the content extendible and interlinking (see item #6)

#8: “1-Click” eBook Sampling

#9: “1-Touch” Index Access

#10: QR Codes & Beyond

#11: Loyalty Programs

Finally…

Let’s continue the discussion…Joe WikertGeneral Manager & Publisher,O’Reilly Media, Inc.

jwikert@oreilly.comPublishing blog: www.JoeWikert.comiPad blog: www.iPadHound.comTwitter: @jwikert