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In Store

To

What

My Pavilion My WayObjective: Create a demand gen contest with attractive prizes to increase purchase

consideration among TA

Campaign Period: 8 May – 31 May 2017Redemption Submission Deadline: 7 June 2017

Target Audience: Gen z/Teens and mature millennials 15 years and aboveKey Strategy:• Create an EU demand gen contest with attractive redemption gift• Amplify the contest via Social platform

Social In Store

Social Amplification• Campaign shout out in

Facebook HP Malaysia

• Campaign shout out in HP Online Store

POSM• Campaign flyer• Shelf Talker• Bunting

Contest SummaryContest submission flow

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Purchase selected HP PCs from any HP Authorized Retailers during campaign period of 8 May – 31 May 2017 at HP Authorized Reseller Outlets or HP Online Store Malaysia

Log on to http://hpmycontest.com. Complete the redemption form. Choose preferred shopping voucher worth up to RM150 and stand a chance to win a travel voucher worth RM10k

Download HP Pavicam from App store or Play

store, pose a travel photo with the app and share it

on Facebook with #HPMYContest and

together with a creative caption

Agency will release the shopping

vouchers upon verification and end user will be notified

for the delivery.

Step 1 : Purchase Step 2 : Log on to Microsite

Step 3 : Join Contest to Win Grand Prize

Step 4 :Verification

How to identify:• Grand Prize winner:

- Share your dream destination with a photo of you in it on Facebook with #HPMYContest together with a creative caption- HP will pick 5 lucky winner with their most creative photo and caption-Winner need to retain the original receipt as proof of purchase. Lucky Winner will be notified by phone for verification purpose.

Contest Mechanics

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Purchase any HP Pavilion, Envy series and above

Purchase any HP Spectre, Omen Series and above

*All promotions valid while stock last, first come first served basis. Not valid with any other promotions.

H&M Gift Card Aeon Shopping Voucher Parkson Shopping Voucher

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Win a Travel Voucherworth RM10,000!!

Contest Prize

Social Amplification

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HP Malaysia Facebook page•Campaign shout out in HP MY Facebook

HP Online Store•Campaign shout out in HP MY Online Store

Desktop & Notebook Shelf-Talker

In Store Display

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Flyer

X Stand BuntingRetail coverage: 794 Stores (Nationwide)

Thank You