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My Pocket Tutor
Webinar No 2.Victor Farlie, Executive Chair LWBLA
Nicola Mayell, Project ManagerThursday 19th June 2014
Supported by Shri Footring, Adviser, Jisc Regional Support Centre London
Warm up activity
As this is a London project, we thought we’d test your knowledge. How well do YOU know London?Please click on this link for the quiz and let us know how you faired: http://www.buzzfeed.com/ailbhemalone/quiz-how-well-do-you-know-london
Purpose of Webinar
• Update on progress• Structure of website and apps• Customer groups• How providers can engage in the project• Next steps
Summary of progress to date
• Close collaboration between LWBLA and JISC.• Steering Group agrees the brand logo
following a design competition.• Modern English the App design agency have
been appointed to design, build and launch My Pocket Tutor. This followed a tender brief and competitive process including a two stage interview process and references.
Winning Logo
Jobwise Training Trainee Azizul Hoque - Winner
The App Design Agency
Modern English• Familiar with our sector & learners• Designed ‘Maths Everywhere’ app• An award winning agency• See www.modern-english.co.uk
Design strategy: total coverage • Website/Microsite:
• Providing desktop accessibility • Ideal for employers and training providers in potentially restricted
working environments
• App for mobile:• Providing access on the go • At convenient times & places• Personal devices predominate in younger age groups’ web browsing• IOS and Android
• Project Implementation• Developing both website and mobile app in parallel
Our 3 Customer groups
• Learner• Employer • Provider
Key task: Defining the headlines of the customer journey experience.
Headline Learner Experience/Journey
• Defining the Learner Experience Strategic Objectives• Take the individual through all the stages of a
Traineeship from the outset - why be a trainee right the way through to progression.
• Maximising the learning experience and effectively prepare the learner to achieve with progression into work and/or an Apprenticeship.
Learner JourneyHeadline Content • I want a job – traineeships a step on the way.• I need to learn• Who do I talk to• Preparing – doing the right things.• Getting the opportunity• Making the most of it• Learning at work• Getting to work• Doing what’s expected of me• Learning at home• How am I doing• It worked! I got a job - I’m an apprentice• My story
Employer Journey
• Employer experience = stimulating demand
• What’s a traineeship• Why bother• Where do I find one• Choosing the right young person• Do’s and Don’ts• Creating the win win situation• I want another one• Feeding back my experience• Promoting/showcasing my business
Provider Journey
Matching supply with demand = successful outcome.
• Where do I find an employer• How can I make the offer attractive• Selling the proposition: try before you buy?• Assessing and choosing a suitable learner• Getting the learner to want this• What makes it work• The right personal learning experience• Checking on progress• Improving the learning experience
Engaging in the project: Content
• Each customer journey will have written script, images, video and learning material.
• 3 provider led customer groups to be established to work with the LWBLA.
• LWBLA overseeing the content.• Membership open to all by email.• Connected to the Working Group.• Opportunities for providers to showcase.
Milestones
If everything goes to plan:
• 25th July is the provisional milestone for the website to go live.
• 11th August provisional date for the app to be in the Apple store.
Get involvedTake part in the Traineeship Videos• Do you have Trainees who would be happy to share their
journey?• Employers who would like to discuss their positive
experiences of Traineeships?• You – the provider – how do you work with learners and
employers? Share your good practice with the sector.
Contact us, as we are making films to shine the spotlight on Traineeships in London that will be used on the My Pocket Tutor App
My Pocket Tutor Diary
Next Steering Group MeetingWednesday 25 June from 10am to 1pm at the LWBLA Offices
Next WebinarWednesday 9 July from 10.30am to 11.30am Soft LaunchWednesday 30 July 10am to 1pm at LWBLA Offices
Questions
