My Portfolio

PortfolioNithya AsokanMay 2012

Nithya AsokanAbout Me

B.Des, Graphic Design

High School, CBSE

April 2008

76.6% 12th Grade

90% 10th Grade

Date of Birth

05 Aug 1990

Country

India

Postal Address

A1/1202, The World Spa East, Sector 30&41,

Gurgaon, Haryana - 122001.

Info

Ed

uc

ati

on June 2008 - May 2012

Degree in Communication Design : Graphic Design,

Symbiosis Institute of Design, Pune, Maharashtra.

3.24 CGPA (*4 pt scale)

A Grade (as of Sem 7)

+91 99585 39393

[email protected]

asokan.nithya

Intern, Rediffusion Y&R

May 2010 - June 2010

Advertising, Package Design, Marketing

Communications and Brochure Design.

Clients

Delhi Police, Dawat Basmati Rice, Tea City, Child

Welfare Committee.

Intern, Rabbithole India

Dec 2011 - April 2012

Identity, Brand Development, Publication Design

and Marketing Strategy

Clients

Breastfeeding Promotion Network of India,

Inandi Bar.

Freelance

April 2012 onwards

Content Writing

Design

Design Skills

Advertising, Brand Development, Editorial,

Identity, Illustration, Packaging, Print, Typography,

Web Design.

Software Skills

Adobe Illustrator, Adobe InDesign, Corel Draw,

Adobe Flash, Adobe Premier Pro,

Microsoft Office Suite.

Design

Awarded ‘Best Graphic Design Project’ for Batch

2008-12 as part of Graduation Design Showcase.

Co-Curricular

Part of Organising team for College Design Fest,

‘Fundamental’ for year 2009 and 2010, handling

Installation Design Dept.

Wo

rk E

xp

eri

en

ce

Te

ch

nic

al

Sk

ills

Ac

hie

ve

me

nts

ContentsProjects

BPNI : A New Identity

Identity

Zootopia

Publication Design

Advertising

Play Concept

5

The Boy Who Had No Hair

Guide to Breastfeeding

Guidelines Booklet

Type Design

Akara Mudala

Self Defence Brochure

Cirque du Soleil

Egypt : Where it all begins

Mirabelle Estra

Project Braille

10

13

20

29

Identity/ídentitê/ noun

the visual aspect of branding, identity design is based around the visual devices used within a

company, usually assembled within a set of guidelines. These guidelines that make up an identity

usually administer how the identity is applied throughout a variety of mediums, using approved colour

palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the

company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

5

IdentityBPNI : A New Identity

Client

Rabbithole India

Breastfeeding Promotion Network of India.

Role

Identity Design, Brand Development

Software

Adobe Illustrator

Duration

Dec. 2011-Apr. 2012 (4months)

In B

rie

f

A new identity for the Delhi-based NGO,

Breastfeeding Promotion Network of India. BPNI

works towards protection, promotion and support

of breastfeeding. Identity and Brand Manual was

developed at Rabbithole India.

Corporate stationery, graphic standards and

other collaterals were produced. The identity is

supported by a case study and a brand identity

manual.

IdentityZootopia

A fresh, unique and exciting identity for a

hypothetical zoo. The establishment houses bird

parks, aquariums, safaris et cetera. The identity

and guidelines were developed as a complete

brand experience.

Client

Self Initiated

Role

Identity Design, Brand Development

Software

Adobe Illustrator

Duration

July. 2011-Aug. 2011 (4weeks)

In B

rie

f

A mock up of merchandise reflecting the brand

architecture was developed.

Typography//típägræfë/ noun

The art and technique of printing with movable type / The composition of printed material from

movable type / The arrangement and appearance of printed matter. Typography is the art of balance

between the visual and the verbal language. It is used to communicate tone of voice, personality, age,

gender and mood and tailor perception.

10

Type DesignAkara Mudala

A self initiated project involving research and

development of a Tamil typeface under guidance

of emminent designer and typographer Mr.

Mahendra Patel. The typeface was developed

specifically for body text use.

Client

Self Initiated

Role

Typography, Research

Software

Adobe Illustrator

Duration

Sept. 2011-Oct. 2011 (4weeks)

In B

rie

f

The inspiration for the type comes from the

phrase itself meaning ‘ the first letter’ . It is the

first couplet from ‘Thirukural’ penned by revered

Tamil poet Thiruvalluvar. Basic glyphs were also

developed in accordance with the two type styles,

Standard and Bold.

Publication/pãblíkæSHán/ noun

the art of designing written content to serve a purpose with emphasis on clarity, typographic strength

and aesthetic appeal. Design in a publication intended as an aesthetic element, can also serve to

emphasize the purpose of publicity and attract the reader's eye to see and read. Publication design is in

accordance with the purpose and intent.

13

Publication DesignThe Boy Who Had No Hair

A self initiated project to develop a children’s

book explaining Cancer, the terminal ailment.

The creative solution lies in explaining a complex,

layered topic to a child in a language that he or

she will understand and appreciate.

Client

Self Initiated

Role

Story building, Illustration, Design and Layouting

Software

Adobe Illustrator, Adobe InDesign

Duration

Jan. 2011 (2weeks)

In B

rie

f

The illustrations are hand drawn on

the finished printed book making

each copy unique. The illustration

style is simple, making use of

elements from the story.

Publication DesignGuide to Breastfeeding

A comprehensive guide to breastfeeding was

developed for Breastfeeding Promotion Network

of India. The book covers a range of topics such

as How is breastmilk made, Great positions to

breastfeed, Weaning recipes et cetera.

Client

Rabbithole India


Role

Research, Content, Design and Layouting

Software


Duration


In B

rie

f

Publication DesignGuidelines Booklet

A Guideline booklet was developed for Child

Welfare Committee, Delhi Police entailing

information on the Juvenile Justice Act, 2000.

The booklet was distributed to all police officers

involved in child rescue services.

Client

Rabbithole India


Role

Research, Content, Design and Layouting

Software


Duration


In B

rie

f

The booklet includes information and guidelines

to be followed in case of child custody issue. It

aims to sensitize police personnel in dealing with

abandoned or abused children.

Advertising/advértïzing/ noun

defined as the activity or profession of producing advertisements for commercial products or services.

Advertising design refers to the creation and organization of visual artwork used in advertisements

(ads) to captivate attention and influence the decision making process of a target audience.

20

AdvertisingSelf Defence Brochure

A brochure was designed for the Special Police

Unit for Women and Children, Delhi Police. The

brochure gives information about SPUWC and its

work and was handed out at specially organized

self defence training classes.

Client

Rediffusion Y&R

Special Police Unit for Women & Children

Role

Brochure Design, Graphic

Software

Adobe Illustrator

Duration

May. 2011 (1week)

In B

rie

f

The individual leaves of the brochure are

displayed. The pages are attached at the top left

corner by a simple rivet system making the design

cost effective while maintaining the aesthetic.

AdvertisingCirque du Soleil

A self initiated project to develop a folding

brochure for Cirque du Soleil, the world famous

canadian circus act. The brochure showcases the

vibrant and awe-inspiring shows put up by the

company around the world.

Client

Rediffusion Y&R


Role


Software

Adobe Illustrator

Duration

May. 2011 (1week)

In B

rie

f

Cirque du Soliel is a colorful amalgamation

of colors, pyrotechnics, effects, culture and

acrobatics. The folder talks about each unique

stage production offered by the company at

different locations across the globe.

AdvertisingEgypt : Where it all begins

An advertising campaign developed for Egypt

tourism under their successful 2010 campaign

tagline ‘Where it all begins’. Various print

mediums include Magazine ad, Post cards, Bus

panels, Hoardings et cetera.

Client

Rediffusion Y&R


Role


Software

Adobe Illustrator

Duration

May. 2011 (1week)

In B

rie

f

The campaign is consistent across plaforms

such as direct marketing postcards, advertising

campaigns on billboards and public transport for

maximum visibility and recall.

AdvertisingMirabelle Estra

A self initiated ad campaign for a hypothetical

body care products manufacturer, Mirabelle Estra.

Illustration developed specifically for the brand

was incorporated into product labels, print ads,

merchandise et cetera.

Client

Rediffusion Y&R


Role


Software

Adobe Illustrator

Duration

May. 2011 (1week)

In B

rie

f

The emphasis lies with the illustrations in stark

black and white. The illustrations are detailed

renderings of the natural ingredients used in

the products which is reflection on the pure

component of the offerings.

Concept/känsept/ noun

Concept Design is a form of illustration/rendering where the main goal is to convey a visual

representation of a design, idea, and/or mood before it is put into the final product. It is the visual

development of an idea from conception and exploration to detailed production schematics. More

often than not, concept design is restricted by time, technology and resource constraints.

29

Play ConceptProject Braille

A self initiated project to design for a social cause.

The concept is to realign the popular board game,

Scrabble, for Braille users. The objective is to

inculcate Braille in mainstream language training

and to cater to a visually.challeged audience.

Client

Rediffusion Y&R


Role


Software

Adobe Illustrator

Duration

May. 2011 (1week)

In B

rie

f

The focus was on reinventing or reinterpreting a

classic game to challenge the premise of a board

game. The visual aspect of board games is replaced

by a tactile and sensory game play. This also

entailed modifying game rules to incorporate the

play level of visually challenge novices.

Let's talkNithya Asokan+91 99585 [email protected]

Documents

My Portfolio