Upload
rinky25
View
270
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Advanced PR Technology in Practice
San FranciscoNov. 11, 2006
Eric Schwartzman
Update on Blogs, Podcasts,RSS, SEO, Social Media and
Online Measurement
2
Market Trends Newspaper Circs in Decline
Raised Ownership Caps
Rise of Consumer Generated Media
94 Million Americans Online Daily
The Rise of the Interactive Agency
Peers Seen as Most Credible Sources
PR Industry Trends
3
Examples: Mass Media Migrates Online
Freston is Out, Levinson is In Fewer Journalists, Less Opportunity Denser Messages, More Cub Reporter The Myth of Objectivity
4
Your Message
Measurement
File Sharing
SEO
BookmarksRSS
Online PR: Holistic View
Newswires
5
Anatomy of a New Media Business Case
Objectives Expertise Integration Benchmark Projections
6
Filling Your Own News Hole
7
Blogs 2.0: The Next Generation
Panel Discussion• Sally Falkow, APR President, Expansion Plus, Inc. • Nicki Dugan, Senior Director, Corporate
Communications for Yahoo! • Mark Jen, Producer, Plaxo
8
The Explosion of Vodcasts & Podcasts
Panel Discussion• Brad Inman, Chairman and CEO, Turnhere• Nicki Dugan, Senior Director, Corporate
Communications for Yahoo!• Steve Bratman, Director, Medialink
9
The Future of Social Media
Lunch KeynoteDan Gillmor• Founder and Director of the Center for Citizen Media• Author, “We the Media: Grassroots Journalism by
the People, for the People”• Former columnist for the San Jose Mercury News
and the Detroit Free Press• PR Week Columnist
10
Boosting PR Visibility with SEO and RSS
Panel Presentation• Jamie O’Donnell is Co-Founder of SEO-PR • Sally Falkow, President, Expansion Plus
11
Online Measurement PR Comes of Age
Panel Presentation• Jim Nail, Chief Strategy and Marketing Officer,
Cymfony• Brian Glover, Senior Manager, Market Strategy,
Biz360
12
Taming Technology
• Partnerships• Specialized Units• Develop it Yourself• Web 2.0• License (SaaS)
13
Online PR Hub
15
Additional Resources
www.BulldogReporter.com
Media Relations, June 10-12, 2007 in D.C.
www.ontherecordpodcast.com
www.spinfluencer.com
New Media 2.0 Whitepaper
Eric Schwartzman(310) 446-8310 [email protected]