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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
my presentation:
• from Masterplan to implementation
• targetgroup analysis
• bike station• alternative study for a main
cycling route action plan• communication + evaluation• campaign „Rostock is getting on“
• cycling monitors
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
targetgroup analysis „survey on mobility behaviour in Rostock“, WIMES, 2012
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
targetgroup analysis „survey on mobility behaviour in Rostock“, WIMES, 2012
Question: How important for the use of your bicycle are following factors?
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
- feasibility study (2011)
- 300 racks + workshop + rent a bike + information
- positive signals from traffic ministry
- subsidies application 2014 ?
- inauguration 2016 ?
bike station at the main station
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
alternative study for a main cycling route
• masterplan -> action plan
• order to team red
• citizen-workshop in April 2013
• international think tank in Kalmar in May 2013
• report finished in Dec 2013
• action plan with next steps and responsibilities
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
The Campaign
• Rostock started a new campaign to promote cycling in 2011 (2007)
• logo and brand "Radregion Rostock".
• slogan: "Rostock is getting on“
• no special target group:
push cyclists and pull car drivers
• www.radregion-rostock.de
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
citylight posters
with 4 different photo motives
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
events:
• climate action day 2012 und 2013
• „open streets!“ open spaces. insights. visions.
• partners: municipality, cycling assoc. ADFC, public transport company RSAG & Deutsche Bahn
PARK(ing) Day:25 associationsca. 150 makers ca. 5.000 visitors
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Climate action day 2012
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Climate action day 2012
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Photoshooting „Face of the cycling region Rostock“
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Photoshooting „Face of the cycling region Rostock“
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Photoshooting „Face of the cycling region Rostock“
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
• Online-Voting : > 16 000 votes
• winners of the voting for the „face of the Radregion Rostock“ were allocate / CityCard
Photoshooting „Face of the cycling region Rostock“
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Cycling monitors
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Cycling monitors
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Cycling monitors SUPER!
+ 100 % within 1
year !!!
???
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Cycling monitors
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Cycling monitors
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Cycling monitors
• all counting datas are accessible under www.radregion-rostock.de
• http://www.eco-public.com/ParcPublic/?id=888#
• www.abcmultimodal.eu
• and for further analysis www.open.data-hro.de
• in 2014 1-2 additional counters will be realized at the international Baltic-Sea-cycling route
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
2 bicycle racks „Car Bike Port“ (cyclehoop)
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abc.multimodal – Implementation in Rostock
Hanseatic City of RostockSteffen [email protected]
Congress „Cycling connects“ “ Rostock, 22.-23. May 2014
Thanks a lot
for your attention!
