My Professional Persona

The future promise and challenges awaiting the profession of college

counseling.

Your Hosts

Steve Antonoff &

Cyndy McDonald

My Professional Persona

•  What does being a “college admissions advisor” mean?

•  How do you build your professional expertise?

•  How do you handle ethical dilemmas?

•  Is there a benefit to becoming a Certified Educational Planner?

My Professional Persona

• Roots and Role

• The Trends

• Meeting future challenges

• Questions & Answers

Roots

• Overview and history

• Young but thriving as a profession

• Professional organizations

o Training opportunities

Role

• The Focus

• The Acceptance

• The Values

The Trends

Growing profession o  Private o  Schools o  Specialties

More Collaboration o  Professionally o  Across disciplines

Trends

• More knowledge focused work

• More global o Expanded markets o Expanded geography

Trends

• More work with parents o Be expectation managers o Guidance/Expertise

Meeting Future Challenges

• Responsibilities

• Affiliation/Networking

• Learning

Professional Resources

• Brought to you by GuidedPath- your single source for college planning

• New Version of College Match by Steven Antonoff, April 2014

• Q & A o Check website for blog with Q & A listed