Stay Connected !

1.0 Introduction

2.0 Design Elements

3.0 Advertising

4.0 Applications

Table of Contents

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1.0 Introduction

1.1 Background 8-9

1.2 Target Audience 10 1.3 Client Brief 11

1.4 Brand Position 12

1.5 Competition 13

1.6 SWOT Analysis 14-15

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Background1.1 Background1.1 Background

Overview

Net10 is the branch com-pany of TracFone, the cell phone carrier that provides pre-paid mobile wireless service to the U.S., Puerto Rico , and other regions. Net10’s original tag line is “No Bills. No Contracts. No Evil.” It requires no activation fees, termination fees, or signing a long term contract. Net10 wireless phones sell for as low as 20 dollars each and include free voice mails, free caller ID and free call waiting.

Pay-as-you-go plans provide customers with wireless service through the purchase of Airtime cards.

Problem

Net10’s main issue is the public’s unawareness of the services it provides. Cell phone service is in-creasing every year with brand new technology, but the level of development of Net10 seems to have halted.

Cosumers are unaware of the existence of Net10 and this is mainly due to Net10’s outdated tech-nology with high-speed wireless signals. Con-sequently, consumers tend to think that Net10’s service is unreliable and cannot be trusted.

The Plans

The purpose of this cam-paign is to bring the consumer recognition to Net10 and reshape the im-age of the company in or-der to succeed in the cell phone market. The goal is to advertising the company in the most effective ways to generate the customers’ awareness of the company, and find the way to increase the productivity and the revenue of the company’s overall development.

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Target Audience

Net10’s target audienceincludes everyone in general, such as consumers with differentincomes, education levels, and including both genders. The rangecovers older demographics between 50 and 75, young children between the ages 10 and 15, and young

adults between the ages of 18 and 50.

People may think young children between 10 and 15 are too young for a cell phone. The truth is that children learn things much faster than adults. Children in elementary school and high school are eager to have cell phones. This

is the new way of making friends and communicat-ing with their classmates.

With no restriction to anyspecific target audience, Net10 has the most flexibility in terms of product marketing. Net10 hasthe potential to reach theconsumers that no othercompany can reach.

1.2 Target Audience 1.3 Client Brief

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Three Tenets

Keep it in mind that pre-paid phones have the advantages and disad-vantages in cell phone market. It will be beneficial if Net10 can advertise the maximum strength of pre-paid phone service and convince the consumers to use it for a extended period of time.

It is a great disadvantage for Net10 to compete with the well-known companiessuch as Verizon Wireless, AT&T and T-Mobile. Net10has to find a better way to build public image and provides servicesfor consumers who are looking alternatives that

include affordable cell phone services.

1.4 Brand Position 1.5 Competition

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1.6 SWOT Analysis 1.6 SWOT Analysis

Objective

Setting the goal for the company’s future is the process of SWOT objective.Increasing growth and sales are the prime objective and a good SWOT analysis can help achieve this.

What make SWOT particularly powerful is that, with a little thought, it can

provide opportunities that are exploitable. By under-standing the weakness of Net10’s business, we can manage and eliminate unknown threats.

By analyzing yourself and competitors using the SWOT analysis, we can begin to manage a strategy that works for you and the company as well as

understanding the secrets of success from your competitors.

According to SWOT analysis, that Latin Ameri-can community and senior members of that group can be the main focus of the company’s future develop-ment. It is very practical to have special promotions fo-cus only to Latin Americans and seniors by selling discount wireless plans in

order to increase revenues.

Since not carrying smart phones as the Net10’s weak-ness and threat in the current status, it is advised to focus on pre-paid phone plans with better signal services. Consumers will have to decide whether choosing an expensive smart

phone or an affordablepre-paid phone is the best for them.

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2.0 Design Elements

2.1 Logo Standard 18-20

2.2 Typography 21

2.3 Moodboard 22-23

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Version 3

Preliminary Sketches:

Description

The original Net10 logo isvery forgetful and lacks anydesigning aspects. The newlogo focuses on the combination of colors, cleanness, and style.

The new logo has blue and red colors with white back-ground. The red ring with the cell phone banner indicates the constant con-nection between Net10 and the consumers.

In version 1, a minimum clear space (0.3x) must be maintained around the logo at all times. The uppercase “N” followed by lowercase “et” must be used and can-not be replaced in any situation. Both “Net” and “10” letters should be in the same size. Also, version 1 can only be applied with white or black background.

Original logo:

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The tag line “Talk more, pay less!” focuses on the core essence of the brand. Thetag line must be used asYiggivoo Unicode font with the same line up as the letter “10”. The first letter “T” mustbe in capital at all times.

The tag line must stay within the minimum clear space (0.3x) while its own size (0.2x) is visible to the audience.

In version 2 and 3 however, the white and black back-grounds are not required. The colors of the font can also be changed according to the print media and the situation.

The only requirement for version 2 and 3 are the version 2’s red cell icon must be presented at all times while the version 3 must come with the tag line with the same color.

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Version 1

Version 2

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2.1 Logo Standard 2.1 Logo Standard

Dos:

* Maintain the required clear space around the logo version 1. * Use the logo as one complete image. * Font Yiggivoo Unicode must be used for the logo. * Enlarge or shrink the logo as needed.

Don’ts:

* Redesign or recreate the logo.* Use special effects with the logo.* Distort the proportions of the logo.* Separate the banner from the logo.

CMYK 0/100/95/5Pantone 1797 C/1797 URGB 225/26/39HEX #E11A27

CMYK 0/0/0/0Pantone white C/URGB 255/255/255HEX #FFFFFF

CMYK 100/91/3/2Pantone 072CRGB 0/28/168HEX #001ca8

Edge: Regularsize 36-44ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Yiggivoo Unicode: Regularsize 24-30ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 Arial : Regular size 18-24ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Arial : Bold size 18-24ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Logo Standard

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2.1 Logo Standard 2.2 Typography

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2.3 Moodboard 2.3 Moodboard

3.0 Advertising

3.1 Print Ads 26-28

3.2 Color Palette 29

3.3 Web Pages 30-31

3.4 Photography 32-33

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Print Ads

Communication is the keyfor Net10’s campaign. The images in bus stops, magazines, newspapers, or TV commercials are speaking for its purpose. Building the connections with friends and families is the quality of Net10’s services. It is the essence of the brand.

Every print ad must have the company’s logo with contact information in order to stay touch with the customers. The usage of real images should match the stories of the customers’ experience with Net10. The

size of the image should be closed to half of the size ofwhole print ad, yet the sizeis adjustable in certain circumstances.

3.1 Print Ads

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3.1 Print Ads

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3.1 Print Ads Print Ads: Color Palette

A great way to connect with new customers is by sharing stories from previous clients. The short testimonies will be presented on the print ads and sharing the greatexperience from Net10.

Expressing the feeling of happiness and enjoyment is the main idea behind every ad and commercial.

CMYK: 22/97/89/13Pantone: 1805CRGB: 175/41/46HEX: #af292e

CMYK: 100/91/3/2Pantone: 072 CRGB: 0/28/168HEX: #001ca8

CMYK: 0/0/0/100Pantone: Black C/URGB: 0/0/0HEX: #000000

CMYK: 5/5/100/0Pantone: Yellow CRGB: 251/226/0HEX: #be200

CMYK: 95/0/100/0Pantone: GreenCRGB: 0/175/77HEX: #00af4d

CMYK: 21/67/69/17Pantone: 2701 CRGB: 149/39/27HEX: #sg331e

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3.2 Color Palette

The Net10 logo should always be on top left corner of the webpage with the home button. The red ring around the logo plays as the menu bar and it will spin as the mouse moves.

The four categories on this menu bar will help the audience to navigate into different pages. Each blue phone icon will be magnified when the mouse clicks. The black background should be applied on every webpage.

The contact links of Facebook, Twitter, and Youtube should always beplaced on bottom right corner.

The search engine bar need to be located at topright corner at all times. The option of viewing thepage with in Spanish should be on top with search engine along with store locations and log in buttons.

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3.3 Web Pages 3.3 Web Pages

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Web Pages

Expressing the aspect of technology through the usage of photography can deliver the clear message for this promoting campaign of Net10 company.

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3.4 Photography 3.4 Photography

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4.0 Applications

4.1 Motion Graphic 36-37 4.2 Stationery 38-39

4.3 Other Applications 40-43

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This motion graphic can beused on TV commercial,public presentation, movietheatre or any form of motion video and media.

The purpose of this motion graphic is to catchthe audience’s attention by asking questions of their cell phone experience. The advertisement of Net10 products will follow through the whole video.

The video will be 20 seconds long with narrator asking questions and telling stories.

The format of the videouses Adobe Flash player.It can be placed on the official website as a short introduction of the company.

The Net10 logo has to be placed in the end of videowith contact information.

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4.1 Motion Graphic 4.1 Motion Graphic

4.2 Stationery

Stationery Prints

The logo usage will be applied with all stationery prints.The logo will be at the center for business card, top left for envelope, and top center for the letter. The required margin from 1” to 1.5” will be applied for the letter format.

The address will be on top left with the logo on the envelope. Contact information such as phone number and website will be on the bottom of the letter.

Business Card: Top right

Envelope: Top left

Letter format: Buttom right

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4.2 Stationery

Logo version 1 can beapplied well on white or black color surface.

Logo version 2 and 3 have the most flexibility with different colors and materials.

2Net10 Style Guide

4.3 Other Applications 4.3 Other Applications

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4.3 Other Applications

Billboard commercial can reach broad range of cus-tomers especially in the city and metropolitan area. The idea of advertising on the billboard is to improve the visibility of the image of the company and increase the recognition of the brand.

Reference

AT&T Official Website (2011) October 13th, retrieved from http://www.wireless.att.com/cell-phone-service/cell- phones/index.jsp

Choney, S. (2007). What do consumers want in a cell phone? September 7th, 2011, retrieved from: http://www.msnbc.msn.com/id/19457886/ns/technology_ and_science-wireless/

Felton, G. (2006) Advertising: Concept and Copy (2nd ed.) New York: W. W. Norton

Grimm, S. (2008). The power of information and organizations. April 3rd, 2011, retrieved from: http://informationspokethetruth.com/organization/media/ feature_article.html

K. German (2007) October 11th, 2011, retrieved from http://reviews.cnet.com/4505-6454_7-32137727. html

McRitchie, J. (2007) The Effective Use Of Colors In Your Presentation Materials, October 11th, 2011, retrieved from: http://www.articlecontentprovider.com/articlesubmit/ Article/The-Effective-Use-Of-Colors-In-Your-Presentation- Materials/19560

Net10 Official Website (2011) About Us. October 12th, 2011, retrieved from http://www.net10.com/faqs/index.jsp

Semuels, A. (2009). Television viewing at all-time high. September 20th, 2011 retrieved from: http://articles.latimes.com/2009/feb/24/business/fi-tvwatching24

TracFone Official Website (2001) About Us. October 12th, 2011, retrieved from http://www.tracfone.com/why_tracfone.jsp

Tol, M. (November 1st, 2009). Typography and Communication. October 14th, 2011, retrieved from: http://www.merttol.com/articles/design/typography-and- communication.html

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Image Sources

The following images were used for comp purposes during the proposal process. If the client accepts the proposal, then the client must purchase the license(s) for:

GettyImageswww.gettyimages.com

86071413.jpggirl on phone

90096593.jpgphone design

90141473.jpgman on phone

91594538.jpgold couple on phone

92305194.jpgman on phone

98355970.jpgphone on string

98882449.jpgphone on the line#1

98882450.jpgphone on the line#2

100482555.jpgladies on grass

102115893.jpgmagazine

102495475.jpglady on phone

106688666.jpgphone on hand

115679758.jpgyoung boy on phone

125741718.jpglady with red umbrella

200504800-001.jpgyoung girls on phone

78366274.jpgblack bag

dv1992019.jpggroup of people

sb10066563j-001.jpgblack silhouette

sb10068488n-001.jpggrandma on phone

Talk More, Pay Less !