My weekend at PRSSA 2014 National Assembly

March 13-16, 2014

Day 1

• Landed in Charleston, SC• Day-of Competition– Sponsored by Warner Brothers

• Welcome reception – Seated by region (kind of)• 10 Texas delegates

Day 1, continued

• Updates from National Committee• Joe Clarkson- recent grad (from Charleston)– The benefits of PRSSA/PRSA– Things to keep in mind• The art of follow up• Be human• Follow your gut

• Jeff Tobler- Director of Publicity at Warner Brothers

Day 1, continued

Wally Nebauer- Northern Michigan University Faculty Advisor

“never teach a pig how to sing”

– Ask yourself “Why am I in this career?”

Day 2: Workshops

• Discovering the leader in you– Stand by your decisions– Have courage– Have tact– Use humor and your personal characteristics

• Member Benefits• Leading with integrity (ethics)

Day 2, continued

• Fred Cook, CEO of Golin Harris– Improvise: Unconventional Advise from an Unlikely CEO

• Expose yourself (to life)• Hit the road • Ask the captain• Work for tips• Drive a drunk• Guide a tour• Substitute• Make the Rules

Top left: the AtlanticTop right- The College of CharlestonBottom left- my roomies #selfie

Day 3: National Assembly

• The point of it all… • Rights as a delegate– Attend– Make motions– Discuss motions/ask questions– Vote!

Day 3, continued

Out with the old… … in with the new

Day 4: The end

• John Deveney- Deveney Communications, NOLA– The importance of mentorship

Hey guys…..

• PRSSA 2014 National Assembly• Washington D.C.• October 10-14

LET’S GO