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POST EVENT R E P O R T
26 - 28 May 2014 Sule Shangri-La, Yangon
Patron: Organiser:
www.mudc.sphereconferences.com | www.resm.sphereconferences.com
Co-organiser:
Real Estate & Urban Build Platform 1 Myanmar’s
A BIG thank you to our
sponsors and partners
Organiser:
To secure booth location or find out more about sponsorship opportunities for MUDC & RESM 2015,
contact Ms. Joyce Lum at +65 6848 5370 or [email protected]
Silver Sponsors:
Media Partners:
2 Let’s Connect! | @UrbanMyanmar
Patron: Co-organiser:
Supporting Associations:
Associate Sponsor: Session Sponsors:
Exhibitors:
Industry Partner: Knowledge Partner: Marketing Partner:
Held Alongside: Appointed Sales Agent:
Executive Summary
Dear Partners, On behalf of the Ministry of Construction and our co-organizer – the Republic of the Union of Myanmar Federation of Chambers of Commerce and Industry – Sphere Conferences is proud to announce that the 2nd edition of Myanmar Urban Development Conference (MUDC) 2014 and inaugural Real Estate Show Myanmar (RESM) 2014 were a resounding success! Being Myanmar’s 1st Real Estate & Urban Build platform, the two-day conference brought together about 200 decision makers from 12 different countries with the same goal of understanding what opportunities Myanmar has to offer. We had the honour of having H.E. U Kyaw Lwin, Union Minister for Construction, H.E. U Set Aung, Chairman, Thilawa SEZ Management Committee and H.E. U Hla Myint, Mayor of Yangon grace the event as guests-of-honour. Opening on such a high note, the conference saw many networking activities and lively discussions surrounding 2 separate tracks – centered on Myanmar’s urban development and the real estate sector respectively. Topics such as the Myanmar Urban Blueprint and the much-awaited Condominium Law, presented by the Ministry of Construction; Towards Yangon 2040 – Bettering standards of living and the quality of life, presented by the Yangon City Development Committee; Future currency regulations and their impact on real estate investment in Myanmar, presented by the Central Bank of Myanmar; Preserving and protecting Yangon’s unique heritage, presented by the Ministry of Construction; amidst many. Numerous global perspectives were also presented by our international speaker faculty comprising practitioners from the Department of Town & Country Planning, Ministry of Interior, Government of Thailand; ISOCARP; Surbana International Consultants; Urban Redevelopment Authority of Singapore; UN-HABITAT, Myanmar; the list goes on... In our midst were also the sector’s movers and shakers – the likes of Capital Diamond Star Group, City Mart Holdings, DP Architects, Qingjian Realty, SANY, Shwe Taung Group, SPARK, Yoma Strategic Holdings and more, who were there to share experiences and initiatives, going forward. As you look through this post event report, we urge you to use this as a measure of our effectiveness in helping you reach your target audience in this sector. Referring to the attendee analysis, media coverage and pictures of the events, we hope you would be convinced that we are your ideal partner in establishing your brand in Myanmar and join us in 2015. We would like to thank our sponsors and partners for your support in making this event a success and look forward to being the mainstay events in Myanmar’s real estate and urban build sectors. Thank you, and see you next year! Yours sincerely Myanmar Urban Development Conference | Real Estate Show Myanmar 2014 Team
3 Let’s Connect! | @UrbanMyanmar
15%
1%1%
6%1%
69%
5%
1%1%
Singapore
Malaysia
Thailand
Hong Kong/ China
Japan
Myanmar
Rest of Asia
Europe
Rest of World
By Country
4 Let’s Connect! | @UrbanMyanmar
Who Participated
2%15%
35%
15%
20%
5%8%
Minister/ Director General/ Deputy
Director General
CXOs/ President/ Chairman/ ManagingDirector
Senior VP/ VP/ Director
Regional Head/ Head
Country Manager/ General Manager/
Manager
Specialists/ Consultants
Others
By Job Title
8%
10%
8%
5%
7%
20%
20%
20%
2%
Government, Ministeries & Related
Authorities
Developers
Consultants
Investors
Service & Technology Providers
Construction & Engineering Solutions
Architecture & Planning
Media & Press
Others
By Industry
208 attendees
109 companies attended
12 countries were represented
37 senior level speakers
General Statistics
Attendees Analysis
72% are key decision makers
75% of attendees are coming back
again in 2015!
60% of attendees were looking for
potential business partners
Conference survey results
80% of the speakers presented were
rated as VERY GOOD
95% of attendees were satisfied with
the overall conference
85% of the attendees enjoyed the
networking sessions and activities
during the conference
70% of the attendees responded that
the conference has met their
expectations and objectives
Participating Organisations
5 Let’s Connect! | @UrbanMyanmar
3 Rocks Investment Pte Ltd 5-PLUS Channel (TV-5Network) 7 Day Weekly Journal
Alphasearch Pte Ltd ARCH Capital Management Co., Ltd. Asia Society for Social
Improvement and Sustainable Transformation (ASSIST) Aung Myin Thu Group Co., Ltd
Bandoola Enterprises Limited BASF South East Asia Pte Ltd Benoy Building and
Construction Authority (BCA) Capital Development Ltd. Capital Diamond Star Group
Central Bank of Myanmar CESVI Chinthe Energy Limited Cities Development Initiative
for Asia City Mart Holdings CNQC (Qianjian International (Myanmar) Group Development
Co.,Ltd Columbus Travels & Tours Ltd. Creation (Myanmar) Co. Ltd. Credit Vertex
Properties & Investment Trading Crossroads Delight Engineering Co.,Ltd DP Architects
Pte Ltd Electro-Acoustics Systems Pte Ltd Eleven Media Group Geo-Tech Pile Co., Ltd
(GTP) Global Green Development Co., Ltd. Global Treasure Bank (Public Co, Ltd.)
Golden Land Investment Group GS Interior Design and Decorative Co. Ltd High Tech
Concrete Co., Ltd International Society of City and Regional Planners (ISOCARP) Japan
Valuers Co., Ltd. Kaytumadi Co., Ltd KBZ Group of Companies Kelvin Chia Yangon KHH
Ventures Pte. Ltd. Leigh & Orange Ltd. Leopard Capital Liberty Supply & Services
(Myanmar) Co., Ltd M KA Trading Company Limited Mandalay Capital Medi Myanmar
Group Ltd. Mediafin Co., Ltd. Ministry of Construction, Myanmar Ministry of Electrical
Power Ministry of Interior Mitsubishi Corporation Mizzima Media Group Multi-Vortex
Trading Co., Ltd Myan Shwe Pyi Tractors Ltd. Myanmar Airways International Co., Ltd
Myanmar Bestin Co., Ltd. Myanmar Britain Business Association Myanmar Business
Network Myanmar Construction Entrepreneurs Association (MCEA) Myanmar Food for
Thought Co. Ltd. Myanmar Golden Rock International Co., Ltd. Myanmar Heavy Truck
Trading Co., Ltd. (MHTT) Myanmar Japan Thilawa Development Ltd. (MJTD) Myanmar
Real Estate Services Association (MRESA) Myanmar Reforms and Development
Myanmar Relo Solutions (MRS) Myanmar Retailers Association Myanmar Times
Myanmar V-Pile Co., Ltd Myint Chaw Co., Ltd. (MCC) Myit ma kha media group OMA
Paing Nagar Construction Co., Ltd Pristine Global Development Co., Ltd. Pronto
Services PSWN Co., Ltd. Retail Analysys Inc. RMIT University SAEA Group Saigon
Entrepreneurs Sankei Shimbun SANY Group Savills SC Capital Partners HK Ltd Scipio
Services Serge Pun & Associates (Mynamar) Limited Shwe Taung Development Co. Ltd.
Singapore Institute of Planners Solidiance Spark Design Consulting Singapore Pte Ltd
Surbana International Consultants Pte Ltd SWTS Myanmar Company Limited Taunggyi
Gem-Master Enterprises Ltd. Thilawa SEZ Managenment Committee Three J Real Agent
Tishman Speyer Tour Mandalay Co., Ltd UN-Habitat Myanmar Union Daily Newspaper
Urban Redevelopment Authority V.Mane Fils (Thailand) Co., Ltd. Viega South East Asia
Pte. Ltd. Yangon City Development Committee Yangon City Electrical Supply Board
Yangon Times Journal YCDC Engineering Department (Roads & Bridges) Yee Yee Tun
International Company Limited Yoma Strategic Holdings Ltd. Zeya & Associates Co.,
Ltd. (RGK + Z&A Group) and many more...
MUDC & RESM 2014 Speakers The second edition of MUDC 2014 is the strategic conference that convenes urban developers to
discuss the key opportunities and challenges surrounding the urbanization of Asia’s final frontier. In-depth focus is given to the real estate development in Myanmar, giving rise to the collocation of
RESM 2014.
Over the 3 days, close to 40 leading industry speakers shared vital information and discussed the
potential growth plans for the urban development scene in Myanmar.
H.E. U Kyaw Lwin Union Minister for
Construction Ministry of Construction,
Myanmar
6 Let’s Connect! | @UrbanMyanmar
Government
Daw Aye Aye Myint Director, Urban and
Regional Planning
Division, Department of
Human Settlement and
Housing Development Ministry of Construction,
Myanmar
Daw Hlaing Maw Oo Deputy Chief Architect/ Director– Urban Planner, Urban Planning Division, Public Works/ Department of Human Settlement and Housing Department Ministry of Construction, Myanmar
Dr. Thongchai Rochanakanan Director, Department of Town & Country Planning Ministry of Interior, Government of Thailand
Daw Moe Thida Assistant Director, Planning Division, Department of Human Settlement and Housing Development Ministry of Construction, Myanmar
U Zaw Min Htun Head of Division, Urban
Planning and Land
Administration Department Yangon City
Development Committee,
Myanmar
U Nyan Thar Assistant Head of
Department, Engineering
Department YCDC Engineering
Department (Roads &
Bridges), Myanmar
Dr. Myo Min Thein Executive Engineer Ministry of Electric Power, Myanmar
Daw Mya Seine Aye Executive Engineer (Civil) Design, Quantity Survey and Research Division Public Works Ministry of Construction, Myanmar
Dr. Aye San Dar Myo Executive Engineer, Distribution Department Yangon City Electricity Supply Board, Myanmar
H.E. U Set Aung Chairman Thilawa SEZ Management
Committee
MUDC 2014
William Lau President Singapore Institute of
Planners
Damien Duhamel Managing Partner Solidiance
Dr. Shipra Narang Suri Vice President International Society of
City and Regional
Planners (ISOCARP) Co-Chair World Urban Campaign
Zheng Chao Sales & Marketing Director SANY Asia Pacific, Myanmar Branch
David Gianotten Partner OMA
7 Let’s Connect! | @UrbanMyanmar
MUDC 2014
Laxman Parera Deputy Country Program
Manager UN-Habitat Myanmar
Nadir Ehsan Senior Municipal
Development Specialist Cities Development
Initiative for Asia
Gaetano Romano Operational Coordinator,
Water, Sanitation and
Hygiene Promotion CESVI-Myanmar
MUDC & RESM 2014 Speakers
RESM 2014
Interested to share any topics for MUDC & RESM 2015, contact Ms. Joyce
Lum at +65 6848 5370 or [email protected]
Christopher Andrews Industry Development, Engagement RMIT University
Tan Huey Jiun Director (Conservation
Planning) Urban Redevelopment
Authority, Singapore
Sardor Koshnazarov Managing Director Mandalay Capital
Kenneth Stevens Managing Partner Leopard Capital
Elmar A. Busch Managing Director
Real Estate Yoma Strategic
Holdings
Brett Miller Managing Director Scipio Services
Chong Chong Lim Group CFO Capital Diamond Star
Group
Dr. Sandar Htun Deputy Managing
Director Shwe Taung Group
Dr. Su Hla Han Executive Director Medi Myanmar Group
Ltd.
Daw Wai Thit Lwin Vice President Myanmar Retailers Association
Richard Emerson Country Manager Savills Myanmar
Gareth Wong Deputy General Manager Surbana International Consultants
Han Kyi Director Creation (Myanmar)
Co. Ltd.
Ronald Lee Project Director City Mart Holdings
Davin Singh Business Development
Director Myanmar Food for
Thought Co. Ltd.
Cheah Swee Gim Director Kelvin Chia Yangon
U Min Han Soe Director, Foreign
Exchange
Management
Department Central Bank of
Myanmar
Stephen Pimbley Director SPARK
Testimonials for MUDC & RESM 2014
8 Let’s Connect! | @UrbanMyanmar
“Thank you for a very professional
organization. The event had the right size and mix of public & private
participants allowing for fantastic learning and unique rapport-building
opportunities."
Damien Duhamel, Managing Partner Asia
Pacific, Solidiance
“The conference is very well organized
and comprises insightful presentations,
allowing plenty sharing of experiences."
Tan Huey Jiun, Director (Conservation
Planning), Urban Redevelopment Authority, Singapore
“Impressive preparation and
well-organized conference.”
Dr. Thongchai Rochanakanan, Director, Department of Town &
Country Planning, Ministry of Interior, Government of
Thailand
“Highly educational conference.”
Freddy Chua, Managing Director, SC Capital Partners HK Ltd
“Good and informative for data
collection and sharing experiences.”
Elmar A. Busch, Managing Director Real Estate, Yoma Strategic Holdings
“Great conference with very credible
presentations. I would suggest you to
attend next year.”
Dr. Tin Naing Lynn, Research Manager, Information Matrix
Photo Gallery
MUDC & RESM 2014, positioned as Myanmar’s very first
real estate and urban build platform, was launched on 26
May 2014. The opening ceremony was officiated by H.E U
Kyaw Lwin, Union Minister, Ministry of Construction
Myanmar. Presentation of plaques were given to the
conference patron, Ministry of Construction Myanmar.
26th May 2014– Opening Ceremony
9 Let’s Connect! | @UrbanMyanmar
From left to right: Chua Wee Phong, Chairman of Sphere Conferences, H.E U Kyaw Lwin,
Union Minister for Construction, Ministry of Construction, Myanmar, H.E U Hla Myint,
Mayor, Yangon City Development Committee, U Win Aung, President, Union of Myanmar
Federation of Chambers of Commerce & Industry (UMFCCI)
Following the opening ceremony, Union Minister for
Construction toured the 8 exhibition booths and
interacted with the exhibitors.
10 Let’s Connect! | @UrbanMyanmar
Photo Gallery 26th May 2014– VIP Tour to Exhibition Area
The conference started on a high note with a keynote
presentation on the updates on the Myanmar Urban
Blueprint by Daw Aye Aye Myint, Director, Urban and
Regional Planning Division, Department of Human
Settlement and Housing Development, Ministry of
Construction, Myanmar. Attended by urban development
professionals, the MUDC track focused on topics such as
the cities’ power grids; infrastructure & utilities; building &
construction technologies and city planning.
11 Let’s Connect! | @UrbanMyanmar
Photo Gallery 26th & 27th May 2014– MUDC Track
The inaugural RESM 2014 focused on addressing
Myanmar’s real estate development challenges and
opportunities relevant at the current stage of the country’s
urbanization. Topics covered include real estate
investment opportunities in Myanmar; retail mixed-use
developments; heritage & real state conservation.
12 Let’s Connect! | @UrbanMyanmar
Photo Gallery 26th & 27th May 2014– RESM Track
13 Let’s Connect! | @UrbanMyanmar
Photo Gallery 26th - 28th May 2014– Activities outside conference
Speed Networking
Workshop
Networking Cocktail
Heritage Tour Complimentary Yangon heritage tour
hosted by Tour Mandalay was organized for
the delegates who were interested to know
more about the vibrant history of Yangon.
The post conference workshop was hosted by Omar Aziz, Associate
Partner of Solidiance. International delegates were given insights on the
market entry strategies into Myanmar market.
A networking cocktail reception was
held after the conference on 26 May 2014
at the Gallery Bar. Attendees took this
opportunity to network with each other in a
relaxed and comfortable setting.
Comprehensive Marketing Campaign A comprehensive 360 degree integrated marketing campaign was designed specifically to market this important
event. This was executed to effectively reach out and engage important stakeholders across the urban
development and real estate sectors with focus on Asia Pacific region. The targeted messages from multiple
channels have led to the success of the marriage between businesses eventually at the event.
To leverage on our comprehensive marketing campaign for the 2015 event,
please contact Jiahui at [email protected]
Marketing Recap
September October - December January - May May
Conference promotion emails were sent out to invite speakers
Open for attendee registration
Concurrent marketing through multiple channels:
Mainstream and trade media advertisement
Social media marketing
SEO Campaign
Press release
Ebook & whitepapers
Intensive email campaign every week Data collection and research begins
Third Week
Official partnership with industry partners, supporting association & media partners
14 Let’s Connect! | @UrbanMyanmar
Public Relations Campaign
Media that attended MUDC & RESM 2014 5-Plus Channel (TV-5 Network) 7 Day News Journal Crossroads
Dana Newspaper Eleven Media Group Frontier Myanmar
Kamayat Media Mizzima Media Group MRTV
MRTV4 Myanmar Business Network Myanmar Eleven
Myanmar International Television Myanmar Times Myit Ma Kha Media Group (SMMK)
Property Report Saigon Entrepreneurs Sankei Shimbun - Myanmar
Shwe Property The Favourite News The Irrawaddy
The Times Influentia Weekly The Trade Times TODAY Publishing
Union Daily Newspaper Yangon Media Group
15 Let’s Connect! | @UrbanMyanmar
Media Coverage
Lianhe Zaobao, 27 May, Business Section
26 - 28 May 2015
Yangon
Mark your calendar now!
Download the 2015 brochure @
www.mudc.sphereconferences.com &
www.resm.sphereconferences.com
Speaking and partnership opportunities: Ms Joyce Lum Project Manager DID: +65 6848 5370 Email: [email protected]
Marketing and PR matters: Ms Zhu Jiahui Marketing Executive DID: +65 6848 5378 Email: [email protected]
Conference registration: Ms Ng Yaling Customer Service Manager DID: +65 6848 6056 Email: [email protected]
General enquiries: Ms Patricia Cheong General Manager DID: +65 6848 6055 Email: [email protected]