myEVNTS - Nielsen...myEVNTS is The Nielsen Company’s names collection tool. Clients can use this web-based product to enter, maintain, and release program lineup information to Nielsen

myE V N T S BROADCAST QUICK START GUIDEAUGUST 2013

2 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/myevnts.html OR CALL 1-800-423-4511

myEVNTSmyEVNTS is The Nielsen Company’s names collection tool. Clients can

use this web-based product to enter, maintain, and release program

lineup information to Nielsen. Once verified and processed by Nielsen,

audience estimates based on the lineups entered in myEVNTS can be

accessed in downstream applications such as Galaxy Explorer

or NPOWER.

http://en-us.nielsen.com/sitelets/cls/myevnts.html

3Copyright © 2013 The Nielsen Company

CONTENTSClick the blue links below to navigate directly to the content in this guide.

MYEVNTS LOGIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

TERMINOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

CALENDAR VS NIELSEN DAY . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 -7

LINEUP MAINTENANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 -15Making changes to a M-F strip program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-11

Making changes to a once per week program . . . . . . . . . . . . . . . . . . . . . . 12-15

MARK SCHEDULE & LINEUP FOR RELEASE ...... 16

INTERNAL LINEUP CHECK ..................................... 17

INPUT LINEUP TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-25

Adding Episode Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Lineup Import . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Copy Af f i l iates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Copy Lineup Using Stat ion Lineup Page . . . . . . . . . . . . . . . . . . . . . . . 19

Mass Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 -21

Mult i -Segment Sports Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22-25


myEVNTS LOGIN

1.) Visit https://answers.nielsen.com/

2.) Enter your email address and password

If you do not know your password,

click Forgotten Password?

Type in your email address and

follow the instructions in the email

you receive.

3.) Click MEDIA PRODUCTS tab from the menu bar, then click myEVNTS from the list of National Products.

4.) If you have access to more than one Client ID, select the appropriate network from the drop-down. Syndication clients

will be designated with (NTI) after the client name. If you have access to only one ID, the Homepage will launch when you

select myEVNTS from Nielsen Answers National Products. After login, the myEVNTS Homepage opens and you can begin

to enter and maintain your program schedules, report orders, and lineups.

GUIDE: QUICK STARTGUIDE: QUICK START


https://answers.nielsen.com/

https://answers.nielsen.com/



TERMINOLOGY

DUAL FEED NETWORK – A designation for a network that airs most programs with a three hour delay on the

West Coast from the Eastern Time Zone (ETZ). Dual feed networks can air programs with a Live or N/A feed pattern.

LIVE FEED NETWORK – A designation for a network that airs all programs at the same moment in time. The programs

may be live or pre-recorded.

LIVE TELECAST – An indicator assigned to a telecast that airs as it occurs, for example, a professional football game.

(OTO) ONE TIME ONLY – A program with only one occurrence.

(RTE) – READY TO EXTRACT – The information has passed the Internal Lineup Check and is ready for Nielsen

to process.

(RTR) – READY TO RELEASE – The information is no longer in worksheet mode and is ready to be checked for

internal conflicts.

(UPE) – UPDATED EXTRACTED RECORD – A record that has been updated and extracted.


GUIDE: QUICK START GUIDE: QUICK START

NIELSEN PRODUCTION DAY 6AM–6AM

12am 3 am 6 am 9 am 12pm 3 pm 6 pm 9 pm 12am 3 am 6 am 9am 12pm 3pm 6pm 9pm 12am

EXAMPLE

CALENDAR DAY 12AM–12AM NEXT CALENDAR DAY 12AM–12AM

NIELSEN PRODUCTION DAY IS 6AM–6AM. CALENDAR DAY IS 12AM–12AM.

CALENDAR DAY VS. NIELSEN DAY

THE CALENDAR DAY IS 12AM–12AM.

THE NIELSEN PRODUCTION DAY IS 6AM–6AM.

A Nielsen Broadcast or Production day starts at 6:00am on the first calendar day and ends at 5:59am of the next calendar

day. Events cannot cross the broadcast day within the Eastern time zone – if an event begins at 5:00am Eastern and ends

at 7:00am, it is split into two events; the first from 5:00am to 6:00am and the second from 6:00am to 7:00am (However,

the lineup entries can cross the broadcast day – Central time zone stations in the 6:00am to 7:00am event would be at

5:00am)

Within an event, lineup entries that cross a broadcast day must be split and have the correct MOPs (Minute Of Programs)

assigned. For example, station XXXX carries a program from 5:30am to 6:30am The first part of the lineup entry would be

5:30am for 30 minutes with a MOP of 1, while the second part of the lineup entry would be 6:00am for 30 minutes with a

MOP of 31.

If an event crosses a broadcast day, it must be split and named differently. For example, if the program named Program AM

airs from 5:30am to 6:30am. The first program name would be Program AM1 at 5:30am for 30 minutes, while the second

program name would be Program AM2 at 6:00am for 30 minutes.




The chart above illustrates how the Nielsen Production Day overlaps the Standard Calendar Day.

For example, the Nielsen Monday begins at 6am during Calendar Monday. The period of 12am-5:59am

is part of Calendar Monday but since it falls before 6am, it is considered part of last week’s Nielsen Sunday.

NIELSEN DAY ACROSS CALENDAR WEEK

12am – 5:59am

6am – 11:59am

12pm – 5:59pm

6pm – 11:59pm

12am – 5:59am

NIELSEN MONDAY

AND CALENDAR MONDAY

LAST WEEK NIELSEN SUNDAY

AND CALENDAR MONDAY

NIELSEN MONDAY

AND CALENDAR TUESDAY

NIELSEN TUESDAY


NIELSEN WEDNESDAY

AND CALENDAR

WEDNESDAY

NIELSEN THURSDAY

AND CALENDAR THURSDAY

NIELSEN FRIDAY

AND CALENDAR

FRIDAY

NIELSEN SATURDAY

AND CALENDAR SATURDAY

NIELSEN SUNDAY

AND CALENDAR

SUNDAY

NIELSEN TUESDAY

AND CALENDAR

WEDNESDAY

NIELSEN MONDAY


NIELSEN WEDNESDAY


NIELSEN TUESDAY

AND CALENDAR

WEDNESDAY

NIELSEN THURSDAY

AND CALENDAR

FRIDAY

NIELSEN WEDNESDAY


NIELSEN FRIDAY


NIELSEN THURSDAY

AND CALENDAR

FRIDAY

NIELSEN SATURDAY

AND CALENDAR

SUNDAY

NIELSEN FRIDAY


NIELSEN SUNDAY

AND NEXT WEEK CALENDAR MONDAY

NIELSEN SATURDAY

AND CALENDAR

SUNDAY

MONDAY TUESDAY THURSDAY FRIDAY SATURDAY SUNDAYWEDNESDAYTIME



LINEUP MAINTENANCE

MAKING CHANGES TO A M-F STRIP PROGRAM

A STATION FOR A NETWORK M-F PROGRAM IS CHANGING DAYS ONE TIME ONLY

EXAMPLE

Your program airs on WBBY M-F at 2:00PM. On Friday, 7/19/2013 your program will be pre-empted.

WBBY will air it on Saturday, 7/20/13 at 2:00PM instead.

Type over the original line

Uncheck the Perm column, type “F” for Friday, check the “Off” box and change effective date of the program’s

actual airing rather than the start date of the week in question. Move your cursor out of the row.



GUIDE: QUICK START

LINEUP MAINTENANCE

Click the Add button at the bottom of the screen.

Type in the call letters, uncheck the perm column and type in “S” for Saturday, change effective date of the program’s

actual airing rather than the start date of the week in question.

Check the Ready To Release (RTR) box, then click the Save button.

When you have finished entering all of your changes, run Internal Lineup Check. This will change the new records to

Ready To Extract (RTE) and Nielsen will collect the information at the next Extract.

GUIDE: QUICK START

CLICK HERE FOR INSTRUCTIONS ON HOW TO PERFORM AN INTERNAL LINEUP CHECK



LINEUP MAINTENANCE

MAKING CHANGES TO A M-F STRIP PROGRAM

STATION FOR A NETWORK M-F PROGRAM IS CHANGING TIME PERMANENTLY

EXAMPLE

Your program airs M-F on KHST at 2:00PM. Beginning Monday 7/15/2013 they will move Program A to the 3:00pm time slot.

To make this change, begin by typing over the original line with the new start date and time.



GUIDE: QUICK START

LINEUP MAINTENANCE

Move your cursor out of that row. The system will mark the records with the status of Updated Extracted Record (UPE).




GUIDE: QUICK START




LINEUP MAINTENANCE

MAKING CHANGES TO A ONCE PER WEEK PROGRAM

A STATION FOR A NETWORK ONCE A WEEK PROGRAM IS CHANGING DAYS ONE TIME ONLY

EXAMPLE

Your program normally airs on KAAY Saturdays at 8:00AM. For the week of 7/15/2013, your program will air on Sunday,

7/21/2013 at 7PM rather than Saturday as a one time only event.

Begin making this change by unchecking the perm column. Type over the perm record with the OTO day, airdate and time.

The date entered must be the date of the program’s actual airing rather than the start date of the week in question.



GUIDE: QUICK START

LINEUP MAINTENANCE

The system will automatically create the off record and create two OTO records for that week.

Click on the OK button. The records will have a status of Worksheet (WRK).




GUIDE: QUICK START




LINEUP MAINTENANCE

MAKING CHANGES TO A ONCE PER WEEK PROGRAM

A STATION FOR A NETWORK ONCE A WEEK PROGRAM IS CHANGING DAYS PERMANENTLY

EXAMPLE

The affiliate station WAAY normally airs your program on Saturday at 8:00am. Beginning the week of 7/15/2013 they will

move your program to Sunday at 6:00pm permanently.

To make this change, type over the perm record with the new day, effective date and time.



GUIDE: QUICK START

LINEUP MAINTENANCE

Move your cursor out of that row and the system will automatically create the off record.

Check the Ready To Ready (RTR) box, then click the Save button. When you have finished entering all of your changes,

run an Internal Lineup Check. This will change the new records to Ready To Extract (RTE) and Nielsen will collect the

information at the next Extract.

GUIDE: QUICK START



GUIDE: QUICK START

MARK SCHEDULE & LINEUP READY TO RELEASE

TO MARK A SCHEDULE AND LINEUP READY TO RELEASE USING THE SCHEDULE GRID

1.) From the main menu, click Schedule Grid.

2.) Right-click the program you wish to release and select Ready to Release.

NOTE – When you mark a schedule Ready To Release (RTR), the lineup is automatically marked

as Ready To Release (RTR).

TO MARK LINEUPS READY TO RELEASE USING THE STATION LINEUP PAGE

1.) From the Network Schedule grid page, right-click the program in the schedule grid

and select Lineup Details. The Station Lineup page appears.

2.) From the Station Lineup page, mark each lineup Ready To Release (RTR). or

Click Show Options and select Mark All Lineups RTR.

3.) Perform an Internal Lineup Check.

NOTE – After you have marked schedules and lineups Ready to Release, perform an Internal Lineup Check to check

for conflicts, when all conflicts have been resolved, Nielsen can perform the extraction.

GUIDE: QUICK START




INTERNAL LINEUP CHECK

Nielsen can only extract days that are free of conflicts and have been marked Ready To Release (RTR). To release your

lineup to Nielsen, you must complete any changes. You must then mark your schedule, report order and lineup as

Ready To Release (RTR). Finally, you must perform an Internal Lineup Check.

An Internal Lineup Check compares entries in your program lineups to the changes you requested to ensure no duplication

exists in stations, dates, times and programs.

To run the INTERNAL LINEUP CHECK, select Utilites from the menu bar at the top of the page,

then choose Internal Lineup Check. (The process may run for a few minutes.)

If you get the Conflict Check box, click OK. This means you do not have any conflicts and the program entries

that have been marked Ready To Release (RTR) have been moved to Ready To Extract (RTE).

The day turns the appropriate color based on the Ready to Extract entry in the Grid Legend on the Schedule Grid page.


GUIDE: QUICK START

INPUT LINEUP TOOLS

ADDING EPISODE INFORMATIONEpisodes are optional, but if you create episodes in the dictionary and assign them to your program,

you must schedule the episode before you can release the day in your schedule. Episodes are available

for summary program type (SE) Sports Event and (FF) Feature Film only.

TO SCHEDULE EPISODES

1.) From the Schedule Grid page, double-click the program for which you wish to schedule episodes.

The Telecast Detail pop-up window appears.

2.) Click the ellipsis (...) beside the Episode box and select an episode.

3.) Click Save.

LINEUP IMPORTBroadcast clients can import lineup information using a tab delimited text file. Users can create their lineup information

in an Excel, save as a text file and import it into myEVNTS.

GUIDE: QUICK START

CLICK HERE FOR INSTRUCTIONS ON HOW TO IMPORT YOUR LINEUP FROM A TXT FILE.


http://en-us.nielsen.com/sitelets/cls/documents/myevnts/myEVNTS-Broadcast-Import-Lineup-File.pdf



INPUT LINEUP TOOLS

COPY AFFILIATESUse Copy Affiliates to add lineup entries for all stations/outlets with a particular affiliation, for example, all AAA affiliates,

all BBB affiliates, etc.

From your program’s Station Lineup page, click the Show Options button in the upper

right-hand corner. Select Copy Affiliates.

A pop-up box displays. Select the appropriate

affilates from the drop-down. When you are done

making your changes, click OK at the bottom of the

box. You will see them reflected in your program

lineup. You can copy broadcast network lineups

from the Station Lineup page.

TO COPY LINEUPS USING THE STATION LINEUP PAGE1.) From the main menu, click Scheduling and select Schedule. The Schedule Search - Program page appears.

2.) Click to select a schedule and then click View Lineup. The Station Lineup page appears.

3.) Click Show Options and select Copy Lineups. The Copy Lineup page appears.

4.) Select a schedule from the schedule list to copy all the lineups from that schedule to the Station List page.

5.) Click Copy. The Station List is populated with the copied lineups.



INPUT LINEUP TOOLS

MASS CHANGEFrom your program’s Station Lineup page, click the Show Options button in the upper right-hand corner.

Select Mass Change to access the Mass Change window.

Mass Change is a typical find and replace function. Use the mass change function to change,

copy, or remove multiple entries. You can also use this function to set multiple entries to “Off”

status. There are no restrictions on changes you can make to entries you have not transmitted,

but certain rules apply when you change transmittal entries using the mass change function.

When you use the Mass Changes window, the system applies the updates you specify on the

Change tab to the entries that match all the selection criteria you specify on the Find tab. If you

don’t specify values on the Find tab, the system applies the changes to all untransmitted entries

in the current view of the window.

FIND TAB

Use the Find tab to enter current information for the program or group you wish to find.

EXAMPLE - To change the start time of a program airing on Saturday at 8:00pm, click in Start Time field and enter 8:00pm.

This will list all the programs that air at 8:00PM. Click the Change tab.




INPUT LINEUP TOOLS

CHANGE TAB

When you are done making your changes, click OK.

You will see changes reflected in your program lineup.


GUIDE: QUICK START

INPUT LINEUP TOOLS

MULTI-SEGMENT SPORTS EVENTA multi-segment sports event is used when you have two different games playing at the same time in different time zones.

TO CREATE A MULTI-SEGMENT SPORTS EVENT AND ASSIGN GAMES TO AIR IN DIFFERENT TIME ZONESEXAMPLE – You create a professional baseball game program. The east coast is airing a game between the Boston Red Sox

and the New York Yankees. The west coast is airing a game between the Chicago Cubs and the San Francisco Giants.

1.) From the Dictionary menu, click Program.

2.) Create your program as usual, including the following:

• In the Program Category, select Sports Event.

3.) On the Scheduling menu, click Schedule.

4.) At the Schedule Days/Time page, (shown on next page), schedule your program as usual, including the following:

a.) From the Lineup Subtype drop-down box, select Multi-Segment.

b.) Click the Sports Event tab.

c.) Create two new sports events with identical Effective Start Date, Effective End Date, Start Time,

MOP, Duration, and Sports Type.

d.) Select teams for each event.

e.) Click Save.

GUIDE: QUICK START




INPUT LINEUP TOOLS


GUIDE: QUICK START

INPUT LINEUP TOOLS

5.) Click View Lineup and select the stations to air this program.

6.) Click Save.

TIP – AN EASY WAY TO SELECT STATIONS IS TO CLICK SHOW OPTIONS AND THEN SELECT COPY AFFILIATES.

GUIDE: QUICK START




INPUT LINEUP TOOLS .

7.) Click Show Options and select Mass Change.

a.) On the Find tab, click to select a Timezone.

b.) Click the Change tab.

c.) From the Sport Team drop-down list, click to select the appropriate game for the time zone you selected in step a.

d.) Click OK. A message displays to tell you

how many lineups were affected.

8.) Repeat step 7 for the remaining teams.

9.) On the Station Lineup page, click Save.

26 VISIT http://en-us.nielsen.com/sitelets/cls/myevnts.html OR CALL 1-800-423-4511

ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and

measurement company with leading market positions in marketing

and consumer information, television and other media measurement,

online intelligence, mobile measurement, trade shows and related

properties. Nielsen has a presence in approximately 100 countries, with

headquarters in New York, USA and Diemen, the Netherlands.

For more information, visit www.nielsen.com.

Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and

the Nielsen logo are trademarks or registered trademarks of CZT/ACN

Trademarks, L.L.C. Other product and service names are trademarks or

registered trademarks of their respective companies.


Documents

myEVNTS - Nielsen...myEVNTS is The Nielsen Company’s names collection tool. Clients can use this web-based product to enter, maintain, and release program lineup information to Nielsen