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mySAP CRM Detailed View CRM Analytics: Analysis Process Designer (Release BW 3.2). CRM Analytics Architecture. Analysis Process Designer. Benefits Access, transform, and deploy information using a single data process Visualize and interact with the information flow in your data process - PowerPoint PPT Presentation
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mySAP CRMDetailed View CRM Analytics:Analysis Process Designer (Release BW 3.2)
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CRM Analytics Architecture
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Analysis Process Designer
NEWNEW
Benefits
Access, transform, and deploy information using a single data process
Visualize and interact with the information flow in your data process
New Developments Process Mass Data
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APD - Overview
The Analysis Process Designer (APD) is a workbench with an intuitive visual interface that enables you to visualize, transform, and deploy your data from your business warehouse. It combines all these different steps into a single data process that you can easily interact with.
Use APD to pre-process your data: Read data from different sources and write it to a single location Transform data to optimize reporting Ensure high data quality by monitoring and maintaining the information
stored in your data warehouse
Deploy key performance indicators and analytical results to your operational processes in CRM
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APD – Single Data Process
Combine different steps into a single data process
Merge
AddFilter
Source 1Source 2
Target
Data Process
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APD - Architecture
Business Partner
Marketing Attribute
Business Partner
Marketing Attribute
SAP CRM
Interaction Center Cache
Interaction Center Cache
Analysis Process Designer
SAP BW
Analytical ResultsAnalytical Results
InfoProvider
Key Performance Indicators
Key Performance Indicators
Business Partner Table
Business Partner Table
Transactional ODS,
Master Data
Transaction
rsanwb
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Characteristic: Read data from an InfoObject Master Data
InfoProvider: Use an InfoCube, ODS object, or Multi-Provider as source
Query: Read data from a query
Flat File: Read data from a flat file
CRM System: Transfer results to a CRM system
Master Data: Update an InfoObject master data
Survey Target Group: Create a survey target group in BW
ODS Object: Load results back to a transactional ODS
APD – Sources/Targets
Read and write from the following sources and targets :
Data Targets:
Sources:
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Filter: Restrict the amount of data to be processed
Aggregation: Group and aggregate data according to specific fields
Join: Merge data from two different sources
Sort: Sort the data according to the selected fields
Transpose: Transform a flat data record into a list
Regression: Run a linear regression
Routine: Implement any transformation with ABAP
APD – Transformations Overview
Use the following transformations to modify your data:
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APD – Transformations in Detail
Filter
Aggregation
Join
Customer Sales 1 $ 550 2 $ 300 3 $ 250 4 $ 600
Customer Sales 1 $ 550 3 $ 250
Customer Sales Date 1 $ 550 01/2001 1 $ 300 01/2001 1 $ 250 01/2001 3 $ 600 11/2001 3 $ 400 11/2001
Customer Sales Date 1 $ 1100 01/2001 3 $ 1000 11/2001
Customer Sales 1 $ 550 2 $ 300 3 $ 250 4 $ 600
Customer Age 1 25 2 35 3 60 4 18
1
2
Customer Sales Age 1 $ 550 25 2 $ 300 35 3 $ 250 60 4 $ 600 18
3
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APD – Transformations in Detail
Sort
Transpose
Regression (Linear)
Customer Sales 1 $ 550 2 $ 300 3 $ 250 4 $ 600
y = ax + b
Customer Sales 3 $ 250 2 $ 300 1 $ 550 4 $ 600
Customer Sales Date 1 $ 550 01/2001 1 $ 250 03/2001 2 $ 300 01/2001 2 $ 600 03/2001 2 $ 400 11/2001
Customer 01/2001 03/2001 11/2001 1 $ 550 $250 - 2 $ 300 $600 $400
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APD – Process Overview
Step 1. Select Data Step 2. Transform Data
BW
Step 5. Deploy Data
Step 3. Store Data
Interaction Center
Campaigns
Step 4. Transfer Data
CRM
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APD - Example
Select Source for your DataSelect Source for your Data
Read Data from any
InfoProvider
Read Data from any
InfoProvider
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APD - Example
Transform your Data
Transform your Data
Merge Business Partners from Two Different
Sources
Merge Business Partners from Two Different
Sources
Select Specific Business PartnersSelect Specific
Business Partners
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APD - Example
Store your Data
Store your Data
Preview DataPreview Data
Store Data in a Transactional ODS Object
Store Data in a Transactional ODS Object
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APD - Example
Transfer your Data
Transfer your Data Select a CRM
SystemSelect a CRM
System
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APD - Example
Deploy your Data
Deploy your Data
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Further Information
CRM Training CourseCR900 and TACRM6 (Partner)
mySAP CRM AnalyticsSAPNET Alias: CRM-Analytics
Direct contact:CRM Product Management:
