Press release: myTaxi Cardreader myTaxi adds card reader to mobile payment offer From March, in addition to payment by Smartphone, myTaxi will also be offering payment by Debit Card and MasterCard to non-myTaxi users. Hamburg, 15 February 2013 – With "myTaxi Payment", myTaxi introduced the first mobile payment system last year, enabling a direct payment process from Smartphone to Smartphone in the taxi. From March, myTaxi will add the "myTaxi Cardreader" to the product, enabling taxi drivers to charge for each trip without cash - including trips not placed via myTaxi. The price model is identical to myTaxi Payment: The driver pays 2.75 percent of the fare to myTaxi. At first, MasterCard and debit cards will be accepted. The integration of Visa is already under way. With 20,000 connected taxis, myTaxi has the largest access to the taxi market compared to the competition, which gives it an advantage over other providers. "With the myTaxi Cardreader, we are offering the taxi industry a transparent all-in-one solu- tion," myTaxi founder and CMO Sven Külper describes the product. "In one app, we offer drivers not only a direct placement of trips but also the option to carry out the entire payment process for all passengers at a fair price via myTaxi." For an average fare of EUR 12.50, the driver pays 0.34 cent for successful payment processing using the myTaxi Cardreader. There are no acquisition costs or monthly borrowing fees as for regular card terminals because myTaxi provides the devices for free. The attachment merely needs to be placed on the Smartphone and then uses the regular myTaxi app. Handling is easy and fast, because the process requires precisely four steps: First, the driver enters the fare into the myTaxi app after the trip. Then, he pulls the passenger's card through the myTaxi Cardreader. In order to verify the payment process, the passenger then signs on the display and at the same time selects a tip. For a safe transaction, the certified partner Wirecard performs the entire data exchange with the banks. If desired, the passenger can then receive a receipt by email. So far, several thousand drivers have pre-registered for the myTaxi Cardreader at our offices and online. myTaxi Cardreaders are launched sim- ultaneously in Germany, Spain and the USA. Other countries will follow. About myTaxi myTaxi is a product of Intelligent Apps GmbH and was launched in June 2009 by founders Niclaus Mewes and Sven Külper. The Hamburg startup is a pioneer and market leader and employs 100 people in Germany, Austria, Switzerland, Spain, Poland and the USA. The taxi-app creates a direct connection between the taxi driver and the passenger. The app has been downloaded three million times and is available in more than 30 cities with more than 20,000 connected taxis. Only recently, the App Store elected myTaxi as the best "App of 2012". Investors include T-Venture Holding GmbH (Telekom GmbH), car2go GmbH (Daimler AG), KfW Bankengruppe, e42 GmbH Cinco Capital GmbH (Lars Hinrichs). Further information is available at www.mytaxi.com. myTaxi press contact: Lina Wüller – Große Elbstraße 273 – G-22767 Hamburg – 0049 (0) 175 266 9125 – [email protected]

myTaxi adds card reader to mobile payment offerThe taxi-app creates a direct connection between the taxi driver and the passenger. The app has been downloaded three million times and

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Press release: myTaxi Cardreader

myTaxi adds card reader to mobile payment offer

From March, in addition to payment by Smartphone, myTaxi will also be offering payment by Debit Card and MasterCard to non-myTaxi users.

Hamburg, 15 February 2013 – With "myTaxi Payment", myTaxi introduced the first mobile payment system last year, enabling a direct payment process from Smartphone to Smartphone in the taxi. From March, myTaxi will add the "myTaxi Cardreader" to the prod-uct, enabling taxi drivers to charge for each trip without cash - including trips not placed via myTaxi. The price model is identical to myTaxi Payment: The driver pays 2.75 percent of the fare to myTaxi. At first, MasterCard and debit cards will be accepted. The integration of Visa is already under way. With 20,000 connected taxis, myTaxi has the largest access to the taxi market compared to the competition, which gives it an advantage over other providers.

"With the myTaxi Cardreader, we are offering the taxi industry a transparent all-in-one solu-tion," myTaxi founder and CMO Sven Külper describes the product. "In one app, we offer drivers not only a direct placement of trips but also the option to carry out the entire pay-ment process for all passengers at a fair price via myTaxi." For an average fare of EUR 12.50, the driver pays 0.34 cent for successful payment processing using the myTaxi Cardreader. There are no acquisition costs or monthly borrowing fees as for regular card terminals be-cause myTaxi provides the devices for free. The attachment merely needs to be placed on the Smartphone and then uses the regular myTaxi app.

Handling is easy and fast, because the process requires precisely four steps: First, the driver enters the fare into the myTaxi app after the trip. Then, he pulls the passenger's card through the myTaxi Cardreader. In order to verify the payment process, the passenger then signs on the display and at the same time selects a tip. For a safe transaction, the certified partner Wirecard performs the entire data exchange with the banks. If desired, the passen-ger can then receive a receipt by email. So far, several thousand drivers have pre-registered for the myTaxi Cardreader at our offices and online. myTaxi Cardreaders are launched sim-ultaneously in Germany, Spain and the USA. Other countries will follow.

About myTaxi myTaxi is a product of Intelligent Apps GmbH and was launched in June 2009 by founders Niclaus Mewes and Sven Külper. The Hamburg startup is a pioneer and market leader and employs 100 people in Germany, Austria, Switzerland, Spain, Poland and the USA. The taxi-app creates a direct connection between the taxi driver and the passenger. The app has been downloaded three million times and is available in more than 30 cities with more than 20,000 connected taxis. Only recently, the App Store elected myTaxi as the best "App of 2012". Investors include T-Venture Holding GmbH (Telekom GmbH), car2go GmbH (Daimler AG), KfW Bankengruppe, e42 GmbH Cinco Capital GmbH (Lars Hinrichs). Further information is available at www.mytaxi.com. myTaxi press contact: Lina Wüller – Große Elbstraße 273 – G-22767 Hamburg – 0049 (0) 175 266 9125 – [email protected]