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Introduction
● “1 in 10 people suffer from alcoholism”
● Myth Busters○ Alcoholism awareness organization
● Multi-dimensional campaign○ Social media○ On-campus
MB
Campaigns on Campus: Walkabout & Table Talks
● Walked campus● Two days● Attention getters
○ Wristbands ○ Flyers○ Pizza
● Conversations
MB
Campaigns on social media:Facebook
● Target Audience: College students with misconceptions about alcoholics and alcoholism
■ Alcoholism is a disease● Its not your fault● Everyone can be affected● Influential people
● Target Audience: College students suffering from alcoholism/in recovery
● Inspirational quotes● Where to live
MB
Data collection/outcomes
Social Media-27 total Facebook posts over 7 days-20 Tweets-15 Instagram posts
Flyers and Wristbands-200 Wristbands handed out over 2 days
MB
Social Media Graph
-Very fast exponentialgrowth
-Started to slow down
-Reached a huge number in a week
MB
Graph on Flyers & Wristbands
-170 flyers/wrist-bands handed outto students
- Remaining placedon cars and kept for examples
MB
Table Talk Data
-160 Pieces of pizza-475 flyers-3 hours of table talk-25% of conversations about experience with alcoholism
MB