Mytrah Foundation Annual Report 2017-18 1

Mytrah Foundation Annual Report 2017-18 1

Mytrah Foundation Annual Report 2017-18 2 Mytrah Foundation Annual Report 2017-18 3


ABBREVIATIONS AND ACRONYMS

ATW ANYTIME WATER MACHINES

BISLD BAIF INSTITUTE FOR SUSTAINABLE LIVELIHOODS AND DEVELOPMENT

BVUPL BINDU VAYU URJA PVT. LIMITED

CEO CHIEF EXECUTIVE OFFICER

CFO CHIEF FINANCIAL OFFICER

CSR CORPORATE SOCIAL RESPONSIBILITY

FPO FARMER PRODUCER ORGANISATION

FY FINANCIAL YEAR

KPIs KEY PERFORMANCE INDICATORS

MADPL MYTRAH ADARSH POWER PVT. LIMITED

MAGPL MYTRAH AGRIYA POWER PVT. LIMITED

MD MANAGING DIRECTOR

MEIPL MYTRAH ENERGY (INDIA) PVT. LIMITED

MIS MANAGEMENT INFORMATION SYSTEM

MVPPL MYTRAH VAYU PENNAR PVT. LIMITED

MVUPL MYTRAH VAYU URJA PVT. LIMITED

NGOs NON-GOVERNMENT ORGANISATIONS

ODF OPEN DEFECATION FREE

RO REVERSE OSMOSIS

SAI SPORTS AUTHORITY OF INDIA

SPES SRI PARAMESHWARI EDUCATIONAL SOCIETY

SIF SURGE IMPACT FOUNDATION

TOSS TELANGANA OPEN SCHOOL SOCIETY

TABLE OF CONTENTS

ABBREVIATIONS AND ACRONYMS......................................................................................... 4

TABLE OF CONTENTS.................................................................................................................... 5

CHAIRMAN’S MESSAGE................................................................................................................ 6

MANAGING DIRECTOR’S MESSAGE............................................................................................ 7

EXECUTIVE SUMMARY................................................................................................................ 8

MYTRAH ENERGY........................................................................................................................... 9

MYTRAH FOUNDATION................................................................................................................ 10

CSR GOVERNANCE...................................................................................................................... 11

GOVERNANCE STRUCTURE....................................................................................................... 13

CSR FOOTPRINT........................................................................................................................... 14

CSR REACH.................................................................................................................................... 16

CSR PROGRAMMES..................................................................................................................... 18

MYTRAH EMPLOYEE VOLUNTEERISM..................................................................................... 50

MONITORING AND EVALUATION MECHANISMS................................................................. 54

PARTNERSHIPS & STRATEGIC ALLIANCES............................................................................. 58

CSR AWARDS & RECOGNITIONS................................................................................................. 60

FINANCIAL INFORMATION........................................................................................................ 62

EVENT GALLERY.................................................................................................................................... 69


CHAIRMAN’S MESSAGE

CSR is not another aspect or vertical for us at Mytrah, but fundamental to our existence. As a company, Mytrah has always wanted to build a world in which the broadest possible sectors of society are empowered through wealth and opportunity. We operate in the renewable energy space, which directly contributes to the Sustainable Development Goals (SDGs). Goal 7 is to ensure access to affordable, reliable, sustainable and modern energy for all. Goal 8 is to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Goal 9 is to build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation. We believe that through strategic CSR, a business can help achieve SDGs by 2030. At Mytrah, we drive hard to make CSR an important component in our core business objectives and strategy.

Last year, we supported seven different projects in five Indian states and achieved good results and impact. We have reached out to over 50,000 direct beneficiaries during the year 2017-18, as against 20,000 during 2016-17. We have engaged the Tata Institute of Social Sciences (TISS) to

conduct a mid-term evaluation of a few projects: Kala Mytrah Girl Child Empowerment Project and Grameen Mytrah Rural Development Project, which reaffirmed that we are on the right track in addressing social issues. We have also received external recognition for our best CSR practices and community development initiatives.

However, to make our CSR initiatives more sustainable, we are developing synergies between our core businesses and CSR initiatives. We would like to take up initiatives in this direction in the coming year. We are focusing on our CSR initiatives to grow vertically and make a deeper impact rather than grow horizontally to make a peripheral impact. Our CSR team is working on our second three-year business plan incorporating our new thinking and vision.

As always, we welcome like minded organisations and individuals with similar vision and objectives to join us to achieve scale.

Corporate Social Responsibility (CSR) is fundamental to our existence

- Ravi Kailas

MANAGING DIRECTOR’S MESSAGE

Mytrah’s corporate philosophy whole heartedly embraces our social responsibility towards society. Social responsibility is one of the core values of our company. At Mytrah, we believe in investing in communities with as much passion as we invest in our business. Being environmentally, socially and economically conscious of our business practices, we aim to have a lasting and positive impact on society.

The socio-economical paradoxes of our times need comprehensive, innovative and cost-effective solutions for sustained development. Our endeavour through CSR activities is to provide immediate support to communities around our sites. However, we are also committed to impactful change in the long term. Our long-term vision is to provide sustainable solutions by breaking the barriers created by poverty. As our country continues to grow rapidly, I firmly believe that Mytrah have a much bigger role to play by addressing social issues that also help advance our core values.

Social change as we all know is a slow, tedious and complex process. Which is why at the heart of our long-term CSR strategy is social entrepreneurship that will impact hundreds and thousands of people

by achieving large-scale, systemic and sustainable social change. Through our CSR, we are laying the foundation for entrepreneurs who will address social challenges by developing concrete solutions through technology, innovation and scale.

One of the areas in which I think we as a country have great potential is sports. Being a young nation, we have the raw talent we need to groom. All we need to provide our youth are right opportunities at the right time to prove their mettle. I firmly believe that India needs to promote sports in a more systematic manner. Our partnership with the Gopichand Foundation is already yielding promising results where athletes supported by our sports initiatives have excelled at the national and international level. It is our hope that our collaboration with the Gopichand Foundation will develop a scientific ecosystem to train and support athletic talent that can compete at international level.

At Mytrah, we take immense pride in the social change we are fostering through our CSR programmes. We are committed to playing a catalyst’s role in promoting comprehensive development with enduring impact.

CSR for all-inclusive development with enduring impact

- Vikram Kailas


EXECUTIVESUMMARY

Mytrah Energy is one of India’s largest Independent Power Producers in the renewable energy space with 15 projects in 9 states and over 200 wind masts installed across multiple locations of the country. The Mytrah Group is focused on renewable energy generation with a commitment to sustainable and clean energy production. This spirit of sustainability is also reflected in the group’s Social Responsibility programmes.

Mytrah has continued to expand its CSR portfolio in 2017-18. With long term programmes covering seven social development sectors ranging from skills and entrepreneurship development, education, health, access to safe drinking water and rural development, Mytrah CSR so far impacted over 71,000 lives through projects spread across four states. The company’s CSR focus over past year has remained on increasing rural incomes, providing access to education for girls from underprivileged communities, improving health of communities living in urban slums and complementing the government initiatives of Swachh Bharat and Swachh Vidyalaya by running hygiene and sanitation programmes.

What has been a key differentiator for Mytrah CSR in this past year were its new investments in sports and social entrepreneurship. Through a long-term partnership with the Gopichand Foundation Mytrah launched a first-of-its-kind coach-led, athlete-centric sports initiative in India. The initiative has already started showing promising results with project supported athletes winning over 196 medals at different national and international events. Furthermore, with an aim to build a sustainable development ecosystem, Mytrah supported Surge Impact Foundation, a Not-For-Profit Accelerator for entrepreneurs under its Social Entrepreneurship Initiative. In less than a year, Surge Impact has extended its support to 18 start-ups, successfully raising over Rs. 1.20 crore of funding support.

As Mytrah’s business operations have continued to grow, its CSR activities have also expanded. New CSR interventions built after a thorough Needs Assessment studies by an independent agency has helped in setting up new CSR programmes in Sangrur in Punjab, Kurnool in Andhra Pradesh and Jaisalmer in Rajasthan. With CSR activities progressing at a steady pace, Mytrah also partnered with the Tata Institute of Social Sciences for a mid-term evaluation of its CSR interventions in rural development and education sectors. The findings concluded that Mytrah’s investments have helped build a strong foundation for communities to be more empowered and self-reliant.

This year, Mytrah employees also came forward to actively participate in CSR activities. The Employee Volunteering Committee for this year successfully organised a “community store” to provide underprivileged sections a “mall-like shopping experience” to over 1200 individuals. The committee also organised “Grameen Khel Utsav” where more than 450 children from government schools participated in sporting events.

The company’s CSR efforts were recognised externally. Mytrah received two awards, one for Best Use of CSR Practices in Various Sectors as part of the Global CSR Excellence & Leadership Awards and the second, Best Community Development Award as part of the National Award for Excellence in CSR & Sustainability.

We see CSR continuing to play an important role at Mytrah Energy. The social impact we have through various CSR activities makes us proud and reminds us of the role each of us can play in making a difference in the lives of people living in disadvantaged communities.

MYTRAH ENERGY

The Mytrah Group is focused on delivering sustainable energy in a world without subsidies. The group takes a long-term view of business, guided by strong corporate values and high ethical standards. Mytrah has built 2000 MW of operational & under development power capacity in the renewable energy sector. These assets are spread across 15 wind farms in nine states—Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Andhra Pradesh, Telangana, Karnataka, Punjab and Tamil Nadu.

Mytrah sells power mainly to state grids through 13 to 25 year Power Purchase Agreements. Mytrah Energy (India) Pvt Ltd has the largest wind data bank in India, being the only independent power producer that has 200 wind masts across the country.

We have grown virtually from scratch in 2010 to more than 450 professionals in 2017.


MYTRAH FOUNDATION

Mytrah Foundation, the philanthropic arm of Mytrah Energy (I) Pvt. Ltd was established in 2015 with a vision “to be the catalyst of positive change in society”. The Mytrah Foundation is a charitable trust established under the Indian Trust Act, 1882. All programmes initiated under Corporate Social Responsibility of Mytrah Energy (I) Pvt. Ltd. are managed by the Mytrah Foundation. The foundation is governed by founder trustees. The foundation’s intent is to develop scalable and sustainable models in areas of social entrepreneurship and sports among other development issues that can be replicated on a large scale by the governments, philanthropic institutions and like-minded organisations.

MYTRAH CSR GOVERNANCE

Since Social Responsibility is one of Mytrah’s Core Values, the company is driven by an objective far beyond ensuring CSR compliance and statutory requirements. Mytrah’s CSR strategy is driven to ensure that the resources allocated for taking up various CSR activities year-on-year are diligently and meaningfully utilised.

Board Level CSR Committee

Mytrah follows a structured governance procedure to monitor CSR policy in word and spirit. Mytrah CSR policy is governed by a board-level CSR committee. The board-level committee comprises of two non-executive directors (one of whom is independent) along with vice chairman and managing director and joint MD & CFO to monitor policy and projects at regular intervals.

The CSR committee is responsible for preparing a detailed plan on CSR activities, including the expenditure, type of activities, roles and responsibilities of various stakeholders and a monitoring mechanism. The committee is also responsible for reporting progress of various initiatives and in making appropriate disclosures on a periodic basis.

Mytrah Energy (India) Pvt. LimitedBoard Level CSR Committee

MytrahFoundation

Board of Trustees

CSR Programmes & Projects


MYTRAH CSR GOVERNANCE

Mr. Shirish Navlekar Joint MD & CFO

Mr. Bob Smith Executive Vice President

CSR Board-level Committee

Mr. Russell Walls Independent

Non-Executive Director

Mr. Rohit Phansalkar Independent

Non-Executive Director

Mr. Vikram Kailas MD & CEO

CSR Advisory Committee

The purpose of Corporate Social Responsibility Advisory Committee is to provide strategic advice to Mytrah CSR. Mytrah’s CSR Advisory Committee is a group of experts and passionate individuals with domain knowledge and social consciousness.

Internal CSR Committees

This committee provides the overall direction and advise to the CSR programme being undertaken by Mytrah in line with CSR provisions, as articulated in Section 135 of the Indian Companies Act 2013, and the attendant rules, clarifications and circulars issued by the Ministry of Corporate Affairs.

To steer the sports initiative, a governing council has been formed which consists of three departmental heads.

Mr. Pullela Gopichand Chief Mentor,

GFMF

Mr. Manish Bhatia Chief Technology Officer,

Amazon Payments

Dr. Venkataramani Bhaskar IAS (Retd.)

Mr. Ananth Rao Chairman, Skill Pro & MD, Focus Ventures

GOVERNANCE STRUCTURE


MYTRAH’S CSR FOOTPRINT

Sangrur,Punjab

Jaisalmer,Rajasthan

Kurnool,Andhra Pradesh

Vikarabad, HyderabadTelangana

Bijapur,Karnataka

5 STATES9 PROJECTS


WATERSANITATION & HYGIENE

9992

RURALDEVELOPMENT

1983

HEALTH

33,015

EDUCATION

395

SPORTS

44

MYTRAHCSR REACH

SOCIALENTREPRENEURSHIP

4877


MYTRAHCSRPROGRAMMES

Project Site - Parigi, Telangana


EDUCATIONKALA MYTRAH

I got to know about Kala Mytrah from the Anganwadi teachers. They told me that they were offering free education till 10th standard in Urdu, Telugu and English medium. My mother was skeptical about my decision to resume studies after an 8-year gap. She actually told me to forget about it. But I persisted. The teachers were a huge source of support. They called my mother and met her too. After several meetings, she finally relented and let me re-enroll. It was because of the support of Kala Mytrah that I could clear my 10th standard, join college and get a job in a hospital. I now draw good salary and am independent. I am very happy. I am studying further and pursuing a course in nursing at MPHW. My father says I am his son, not his daughter.

SHAMA KHATOONKala Mytrah Beneficiary


KALA MYTRAH

The Kala Mytrah project was initiated by Mytrah Energy as part of its CSR programme in April 2016 with the objective of coaching 500 adolescent drop-out girls for the grade X examination of the Telangana state board conducted by the Telangana Open School Society (TOSS). Apart from academic coaching, the project also aims to provide adolescent girls with knowledge related to health and the rights of girl children. The project is implemented by Mahita (NGO) in partnership with UNICEF in the Borabanda area of Hyderabad.

Key Highlights

● 386 girls registered for coaching and 291 attended examinations in 2016-17

● 77 Girls passed the grade X board exam in 2016-17 of whom 41 girls are employed

● 305 Girls registered for the 2017-18 batch

● 12 Career guidance sessions were conducted by “Learned” an external agency

● Eight teacher capacity building sessions were conducted by external experts

Beneficiaries of Kala Mytrah Project Hyderabad, Telangana


SCHOOL SUPPORT PROGRAMME

The projects are implemented in government schools in villages neighbouring Mytrah’s project sites focussing on schools which lack necessary infrastructure required for quality teaching and learning. The school support programme aims at encouraging students to perform well academically and achieve higher grades by providing good quality teaching-learning material and infrastructural support for more effective education. In addition, promoting sports and physical education are an important aspect of the school support programme.

Key Highlights

● Support to government schools in Rajasthan and Punjab by providing school benches, teaching learning material and access to clean and safe drinking water

● Promoting sports event covering more than 450 government school children in Telangana

Grameen Khel Utsav, Parigi, Telangana


HEALTHLINK VOLUNTEERS

WHATTHEYSAIDWith support of Mytrah we are getting best health check-up services & treatment. If we get medical tests done outside, it is charged up to Rs. 1500 but, here these tests are done free of cost. Apart from the tests, the clinic is providing free health checkups with qualified doctor as well as distributing free medicines. Similar check-ups outside costs anywhere from Rs. 200 to Rs. 300. This is of immense help for poor people.

VEDAVATILink Volunteers Beneficiary


LINK VOLUNTEERS

The Link Volunteer project is designed to provide healthcare referral services by primary health workers. Mytrah started extending support to this project in October 2015. The project is implemented in partnership with Banerjee & Luke Foundation, an NGO with extensive experience in organising community-based health interventions.

The primary purpose of the project is to enhance access to preventive healthcare and early diagnosis and intervention for a population of 100,000 in select slums in Hyderabad by 2019. The project aims at spreading awareness and dissemination of information on health issues and works closely with primary health workers to strengthen linkages between government health systems and the link volunteers programme.

Key Highlights

● 100 link volunteers identified and trained from the local community covering over 25,595 families

● 3944 people provided with primary health check-up in FY 2017-18 out of a total of 7151 covered so far under the project

● 3476 people benefited from lab testing services in FY 2017-18 out of a total of 7465 reports provided so far under the project

Beneficiary of Link Volunteers Project Hyderabad, Telangana


SPORTSMYTRAH FOUNDATIONGOPICHANDFOUNDATIONINITIATIVE

I would like to thank the Mytrah Foundation and the Pullela Gopichand Foundation for supporting athletes. Earlier team sports like hockey, cricket and football were getting support, but nobody was supporting any athletes. Now two companies are supporting us. Mytrah came forward to help athletics and badminton by providing coaches, physios, trainers and food supplements. Mytrah has also helped us in bringing an expert from Germany who has analysed and assessed the bodies and performance of our athletes. Our athletes have won five International medals, 24 National medals and 146 District and State medals. I once again thank Mytrah for taking this initiation and supporting the government in a huge way.

P KAVYAGFMF Beneficiary

WHATTHEYSAID


MYTRAH FOUNDATIONGOPICHAND FOUNDATIONSPORTS INITIATIVE

Mytrah and the Pullela Gopichand Badminton Foundation have come together to launch a first-of-its-kind, coach-led, athlete-centric sports initiative in India. The focus is to develop a sports ecosystem with coaches, athletes and scientific staff to help athletes to compete in championships at international levels. The first phase has started with Hyderabad and sub-centres will be developed in a phased manner across the country.

Under this initiative, athletes have been provided scientific training, appropriate tournament exposure and best tools and equipment to maximise their competitive potential. The idea is to use an integrated approach where coaches, sports science staff, athletes and a research team works cohesively to create a nurturing environment for the whole ecosystem.

Key Highlights

● 44 athletes provided international level training

● Athletes under the project have won 196 medals - 89 gold, 63 silver and 44 bronze in state national and international events

Athletes Training - GFMF Sports Initiative Hyderabad, Telangana


WATERSANITATION & HYGIENESCHOOLSANITATION

WHATTHEYSAIDI am studying in 10th class of zilla parishad high school, jawahara puram, aspiri mandal, Kurnool dist. Earlier we suffered due to bad maintenance of toilets as they were unclean. Now with support of Mytrah Foundation, toilets are cleaned regularly. Once in a month Mytrah Foundation's NGO Partner SPES conduct awareness sessions on Sanitation, Health & Hygiene. We are thankful to SPES and Mytrah Foundation for their support.

B MANISchool Sanitation Beneficiary


SCHOOL SANITATION INTERVENTION

The School Sanitation Project was started in July 2016 as a response to a call from the district administration of Kurnool, Andhra Pradesh. The district administration allocated Owk and Aspiri mandals of Kurnool district to take on the sanitation project in 93 government schools. The project, initiated through a MoU with the Kurnool district administration, is being implemented by Sri Parameshwari Educational Society (SPES), a local NGO. The primary purpose of the project is to promote and maintain hygiene at sanitation facilities in educational institutions.

The larger aim of the project is to create awareness about the importance of sanitation in schools and to reduce the dropout rate of girls from schools. With behavioural change targeted as an important outcome, the programme is also focusing on positive, hygiene related habit formation among school students to use Individual Household Latrines (IHHLs) to help check open defecation.

Key Highlights

● 48 new schools and 94 toilet blocks covered in FY 2017-18 out of a total of 93 schools and 203 toilet blocks covered so far under the project in two mandals

● Over 6,471 children and 206 teachers covered in FY 2017-18 out of a total of 11,023 children and 396 teachers trained so far under the project in basic health and hygiene

● 89 sessions were organised in FY 2017-18 out of a total of 134 awareness sessions conducted so far under the project with children, school staff and parents on health and hygiene

Beneficiaries of School Sanitation Project Kurnool, Andhra Pradesh


SAFE DRINKING WATER

Access to safe drinking water is a human right. However, millions are forced to drink water that is contaminated, full of impurities and harmful microbes and chemicals. Mytrah’s drinking water interventions are focused in those areas which have been found to have water supply with high levels of TDS and fluoride. Our safe drinking water plants are based on a self-help model wherein an entrepreneur from the local community runs and maintains these cleaning units in partnership with gram panchayats.

The project aims at reducing expenses incurred on health especially for ailments caused by water-borne diseases.

Key Highlights

● Established six new safe drinking water RO plants out of ten RO plants established in four states

● 3188 individuals have been provided safe drinking water in FY 2017-18 in 797 households from RO units established under the project

● Providing regular access to water through Any Time Water (ATW) cards

Beneficiary of Safe Drinking Water Nazeerabad, Telangana


ACCELERATORPROGRAMME

SOCIAL ENTREPRENEURSHIP

WHATTHEYSAIDI studied only up to 10th class. I wanted to study further, but could not continue as my parents could not afford. So, I always dreamt of giving the best education to both my children.

Before I joined Allika, we were able to send only one child to school. But since I have started working at Allika I am now earning on average Rs.5,300 – Rs. 6,500 every month. With this additional income, we are able to send both my children to school. I am thankful to Allika and Mytrah Foundation for their support HASEENASocial EntrepreneurshipProgram Beneficiary


ACCELERATOR PROGRAMME

With the purpose of supporting emerging social enterprises focused on solving social issues and to build a robust ecosystem for the development of social enterprises in India, Surge Impact Foundation (SIF) with support from Mytrah Energy, initiated an accelerator programme. The programme aims at training social enterprise founders to become effective leaders and help them build sustainable business models that can scale their impact and develop a strong network of stakeholders including, but not limited to investors, mentors, government agencies and partners for business development support.

Key Highlights

● Scouted more than 250 social enterprises during FY 2017-18

● Total of 18 Growth Stage Social Enterprises supported

● Start-ups have directly impacted the lives of 4877 people and generated employment for 121 individuals

● Start-ups have successfully raised Rs. 1.20 crores from various sources

● SIF has partnered with over 10 key stakeholders, including impact investors, government agencies and departments, other incubators and accelerators


RURALDEVELOPMENTGRAMEENMYTRAH

Mytrah has helped us with our need for good quality fodder. We have a large number of cattle and need plenty of grass to feed them. That is why we became members of the FPO. Each of us was given enough material to grow fodder on half an acre of land. The crop we got was very good. The results of this programme are much better than those of earlier fodder farming initiatives. The cattle have adapted well to the new fodder. The programme has helped improve the production volume and the fat content of their milk. Each cow now produces an average of 5 litres of milk per day whereas earlier the average daily output was 4 litres. Once we have kept aside the fodder needed for the cattle, we are able to sell the surplus for a profit.

SUBBA REDDYGrameen Mytrah Beneficiary

WHATTHEYSAID


GRAMEEN MYTRAH

The project aims at promoting greater livelihood opportunities through skills building and entrepreneurship development to reduce poverty. Mytrah aims to significantly contribute to gainful employment of educated youth and increase in farmer incomes in project villages. The Grameen Mytrah Project was conceived in the year 2015 in partnership with BAIF Development and Research Foundation (BAIF) to initiate social development activities and thus serve the neighbouring communities living around Mytrah’s project sites. A four-year project proposal was drawn up to take up projects in Vikarabad district of Telangana and Bijapur district of Karnataka.

INTEGRATED LIVESTOCK DEVELOPMENT

Fodder is a crucial factor for livestock development but farmers in the project area were not cultivating fodder crops and plants due to lack of knowledge and non-availability of quality seeds. The introduction of improved fodder variety has helped in developing an entrepreneurship model around fodder cultivation and reduction in input cost since, fodder is now grown locally, has higher yield and helps increase dairy milk production.

Fodder cultivation is complemented with doorstep services of artificial insemination and health camps for animals. This has created measurable and sustainable impact by enhancing milk production which has led to an increase in farmer income.

Key Highlights

● 107 new farmers in FY 2017-18 out of total 153 farmers covered so far under the project are cultivating BNH-10 variety of hybrid fodder in 18 villages

● 1952 tons fodder produced in FY 2017-18 out of total 2143 tons produced so far under the project in 58 acres of land with earning of over Rs. 2.6 lacs

● 1928 animals artificially inseminated in FY 2017-18 out of total 2857 insemination done so far under the project

● 369 hybrid calves born in FY 2017-18 out of total 434 calves born through artificial inseminations done so far under the project are now worth Rs. 1.29 crores

● Milk yield for farmers has increased by 17% in intervention villages

Beneficiary of Grameen Mytrah Project (Integrated Live Stock Development) Nazeerabad, Telangana


FARMER PRODUCER ORGANISATION

Non-availability of quality agriculture inputs and poor access of finances impacts input costs for marginalised farmers. Addressing these fundamental areas, farmers collectives in the form of Farmer Producer Organisations (FPOs) have been promoted. These FPOs undertake collective procurement of agricultural inputs, custom hiring of agricultural equipment leading to social and economic benefits.

Key Highlights

● 185 new members in FY 2017-18 joined FPOs out of total 335 members so far under the project and saved over Rs. 4.96 lacs through seven FPOs

● Over Rs. 1.34 lac saved in FY 2017-18 out of total Rs. 1.96 lacs saved so far through collective procurement and custom hiring

Beneficiary of Grameen Mytrah Project (Fodder Cultivation) Nazeerabad, Telangana

SHADE NET DEVELOPMENT

Grameen Mytrah is implemented in areas where agriculture is the primary source of livelihood. However, there is poor availability of quality seed material for vegetable growers. Shadenet through an entrepreneurship model has helped in providing access to high quality seeds and helped boost famer productivity.

Key Highlights

● 24. 6 lacs quality seedlings provided to 705 farmers with an income of Rs. 11.73 lacs in FY 2017-18 out of total earning of Rs. 12.22 lacs so far under the project

Grameen Mytrah Project (Shade Net Development) Nazeerabad, Telangana


EMPLOYEE VOLUNTEERISM

COMMUNITY STORE

Mytrah organised a “community store” initiative conceptualised and implemented with employees as an employee volunteering initiative. The novelty lay in the planning and execution that took place around the initiative. Rather than donating clothes, bags, footwear, stationary items to an NGO, Mytrah employees took it upon themselves to plan and execute this activity independently. As a result, goods worth Rs. 5 lacs were distributed to people in urban slums through a community store, which was designed like a shopping mall to give people from underprivileged communities a “mall like shopping experience”.

The community store organised by the employees of Mytrah was a grand success, with over 1200 people benefiting from the store.


GRAMEEN KHEL UTSAV

Grameen Khel Utsav organised by the Employee Volunteerism Committee of Mytrah is a platform for children in rural villages to be recognised for their talent in sports. Grameen Khel Utsav reached out to more than 450 children in the age group of nine to sixteen years in games and track and field events. Children from 18 villages of Vikarabad district participated in various sports events including running races, relay races, kabaddi, volleyball, kho-kho, long jump and shot put. Celebrating Grameen Khel Utsav was an extension of Mytrah’s core focus on sports promotion.

Rural schools with limited resources often do not provide enough opportunities to children who wants to pursue sports. Organising Grameen Khel Utsav for these children was an opportunity to reignite enthusiasm among children as well as their parents and teachers.

Beneficiaries of Grameen Khel Utsav Parigi, Telangana

Grameen Khel Utsav, Parigi, Telangana


MONITORING & EVALUATION

At Mytrah, our Management Information System (MIS) forms the backbone of all our decision-making processes. Mytrah believes in data driven management. This not only informs the core team on progress, it also helps in close monitoring and concurrent course correction.

At Mytrah, CSR monitoring and evaluation follows a highly structured process which clearly defines the purpose and guiding principles and lays out which components to monitor, who to involve and defines the key activities to be assessed. Once this framework is put together, the monitoring is conducted by a team of subject matter experts together with experienced monitoring professionals by engaging the implementation team and other stakeholders on the ground. The data collected through concurrent monitoring is used for midterm course correction and revising major activities where necessary.

The significance of evaluation in Mytrah’s project management cycle is demonstrated by the fact that Mytrah opens its project for external scrutiny. External and independent evaluations by academic institutions and research agencies confirm Mytrah’s commitment to the highest levels of professionalism and commitment across CSR interventions.

MONITORING SYSTEMS & PROCESSES


EXTERNAL EVALUATIONS

External project evaluations of Grameen Mytrah and Kala Mytrah were conducted by the Tata Institute of Social Sciences. The evaluations focused on assessing progress made towards achievement of results at the outcome and output levels and determined if the results achieved met Mytrah’s overall goals of sustainable development. These evaluations concluded that the performance of projects in terms of appropriateness of design, resource allocation, relevance of results and sustainability were satisfactory and have laid strong foundation for long social term impact.

The evaluations facilitated documenting the lessons learnt and provided recommendations for Mytrah’s future programmes and development initiatives while defining a well-thought out exit strategy for evaluated projects.


PARTNERSHIPS & STRATEGICALLIANCES

KEY PARTNERS FOR CSR PROGRAMMES

Mytrah’s scope of partnerships ranges from partnering with government departments and bodies at national, state and district level, nationally renowned academic and research institutions, Non-Profit Organisations and other foundations among others.

UNICEF Gopichand Foundation

Tata Institute of Social Sciences

BAIF Research and Development Foundation

Sri Parameshwari Educational Society (SPES)

Surge Impact Foundation

Mahita

Kailash Satyarthi Children’s Foundation

Benerjee & Luke Foundation


AWARDS & RECOGNITIONS

1. Global CSR Excellence & Leadership Awards – Best Use of CSR Practice in Various Sectors

2. National Awards for Excellence in CSR & Sustainability – Best Community Development Award

3. CSR Team Wins Best Innovation & Online Presence Awards in Mytrah Expo

4. Panel Discussion: Scaling-up Quality Education initiatives in CSR through Collaboration


FINANCIALINFORMATION

CSR EXPENDITURE BY PROGRAMMES

CSR PROGRAM WISE EXPENDITURE DETAILS FY 2017 - 18

S.NO. Project Ependiture in ₹ 2017-18

Source of funds

Expenditure Through Mytrah

Foundation

Implementing NGO/Partner Organization

1 Grameen Mytrah Project - Parigi, Telangana 2,069,867 BVUPL 2,069,867 BISLD

2 Grameen Mytrah Project - Savalsang, Karnataka 2,072,722 BVUPL 2,072,722 BISLD

3 Kala Mytrah Project - Hyderabad, Telangana 2,113,636 BVUPL 2,113,636 Mahita

4 Link Volunteers Project - Hyderabad, Telangana 2,580,000 BVUPL 5,209,520 B&L Foundation

5 School Sanitation Project - Aspiri, Andhra Pradesh 989,880 BVUPL 989,880 SPES

6 Social Entrepreneurship Project - Telangana 800,000 BVUPL 800,000 Surge Impact

Foundation

7 Safe Drinking water Project - Aspiri, Andhra Pradesh 1,081,647 BVUPL 1,201,830 Direct Implementation

8 Midterm Project Evolution - Parigi & Hyderabad 233,640 BVUPL 249,125 Direct Implementation

9 Safe Drinking water Project - Parigi, Telangana 28,550 BVUPL 28,550 Direct Implementation

10 Mytrah Foundation 28,401 BVUPL - MF

Subtotal of BVUPL 11,998,343 14,735,130

11 GFMF Sports Initiative 6,283,439 MEIPL 6,283,439 Pullela Gopichand Foundation

12 Education Support Program - Poonam Nagar, Rajasthan 671,420 MEIPL 671,420 Direct Implementation

13 Education Support Program - Bakhora Kalan, Punjab 495,600 MEIPL 495,600 Direct Implementation

14 Social Entrepreneurship Project - Telangana 2,871,598 MEIPL 0 Surge Impact

Foundation

15 Mytrah Foundation 54,980 MEIPL - MF

Subtotal of MEIPL 10,377,037 7,450,459


S.NO. Project Ependiture in ₹ 2017-18

Source of funds

Expenditure Through Mytrah

Foundation

Implementing NGO/Partner Organization

16 Grameen Khel Ustav - Parigi, Telangana 133,467 MVUPL 133,467 Direct Implementa-

tion

17 Support to Library - Wa-rangal, Telangana 100,000 MVUPL 100,000 Direct payment

18 Mytrah Foundation 173 MVUPL - MF

Subtotal of MVUPL 233,640 233,467

Total of BVUPL, MEIPL & MVUPL 22,609,020 22,419,056

19 Support to Old Age Home - Hyderabad, Telangana 200,000 MF 200,000 Direct payment

20 Community Store - Hyderabad, Telangana 36,150 MF 36,150 Direct

Implementation

Subtotal of MF 236,150 - 236,150

21 Administration Expenditure 435,717 MEIPL 0 Direct payment

22 Administration expenditure by other companies 550,696 Other

Companies 36,635 Direct payment

Subtotal of Administration expenditure in 986,413 36,635

Grand total 23,831,583 22,691,841

Note:- Link Volunteers Project Expenses of Rs. 2,629,250/- incurred in FY 2016-17 however, expenditure is reflected in financial statement of FY 2017-18 as the payments were made in this financial year.

Grameen Mytrah ProjectParigi, Telangana

Grameen Mytrah ProjectSavalsang, Karnataka

Kala Mytrah ProjectHyderabad, Telangana

Link VolunteersHyderabad, Telangana

School Sanitation ProjectAspiri, Andhra Pradesh

Safe Drinking Water ProjectAspiri, Andhra Pradesh

Safe Drinking Water ProjectParigi, Telangana

Midterm Project Evolution Parigi & Hyderabad

Mytrah Foundtaion

GFMF Sports Initiative

Education Support ProgramPoonam Nagar, Rajasthan

Education Support ProgramBakhora Kalan, Punjab

Social Entrepreneurship ProjectTelagana

Grameen Khel UstavParigi, Telangana

Support to libraryWarangal, Telangana

Support to Old Age HomeHyderabad, Telagana

Community StoreHyderabad, Telangana

Administration Expenditure


CSR EXPENDITURE GROUP COMPANIES

PROGRAMME VS ADMINISTRATION

S.NO. Company CSR Expenditure Administration Expenditure in ₹

Total Expenditure in ₹

1 BVUPL 11,998,343 - 11,998,343

2 MEIPL 10,377,037 476,868 10,853,905

3 MVUPL 233,640 - 233,640

4 MADPL - 197,246 197,246

5 MAGPL - 136,288 136,288

6 MVPPL - 176,011 176,011

7 MYTRAH FOUNDATION 236,150 - 236,150

TOTAL 22,845,170 986,413 23,831,583

Note: The expenditure on administration shown in the table does not include the CSR staff salaries and benefits as they are paid by the company.

ProgrammeVs

AdminstrationExpenditure

2017-18

4%

96%

Programme ExpenditureAdministration Expenditure

AUDIT STATEMENT


AUDIT STATEMENT

EVENT GALLERY

Water Wheels distribution @ Parigi, Vikarabad

Mytrah Employees Community Store Event @ Borabanda, Hyderabad


Mytrah Foundation Annual Report 2017-18 72

Documents

Mytrah Foundation Annual Report 2017-18 1