Embed Size (px)
Citation preview
MULTI-PLATFORM SOLUTIONS FROM
THINKING. INSIGHTS. IDEAS.
CONTENT
DISPLAY
VERTICALS
LIVE
PRINT, D
IGITAL, SOCIAL PRINT, DESKTOP, MOBILE, ENEW
SLETTER
MARKETERS, AGENCIES, MARTECH SUPPLIERS AND MEDIA AOTY, MEDIA SUMMITS, ADNEWS LIVE AND BE
SPOK
E EVE
NTS
REACHING A $35 BILLION MARKETMore than $35 billion is spent each year on marketing in Australia. Are you getting your share? And how do you reach the people who decide where this money is spent?
These big-spending executives are the core readers of AdNews. Our monthly magazine goes to subscribers the first week of every month. We are truly multiplatform, with, digital iPAD and Zinio editions, desktop and mobile website, daily ENewsletter, Social media, premium events, and conferences.
AdNews is Australia’s most professional commentator across Australia’s marketing, advertising, media, martech and communications industries.
Ecosystem
MARKETERS
AGENCIES
MARTECH
SUPPLIERS
MEDI
A
AGENCY OFTHE YEARMEDIA
SUMMITS
ADNEWS
LIVE
BESPOKE EVENT S
ENEWS
MOBILE
DESKTOPPR
INTSOCIALDIGITAL
CO
NTENT DISPLAY LIVE VERTIC
ALS
ECOSYSTEM
22
Multi-platform reach
Sources: The AdNews Reader Survey. Circulation of 4,319 AAMA Mar 19. Estimated 5 readers per copy. Social media followers on Facebook, Instagram, Twitter and LinkedIn as at Jan 2020. Website monthly Users based on Jul-Dec 2019 Monthly average Users.
17,000 daily
eNewsletter
64%
agree that it is important for their job to read the eNewsletter
91%
readers say it is important for their job to read AdNews
25,000 per monthDistribution: 5,000
print readership
189,348(Jul-Dec 2019 Monthly average Users)
website
83k+
social
3
Audience insights
* Sources: AdNews Reader Survey
MIDDLE MANAGEMENT
HEAD OF TEAM
SENIOR MANAGEMENT
JUNIOR STAFF MEMBER
39%
27%
18%
15%
In the next 12 months...
30% intend to increase total marketing spend
38% intend to spend more on Digital media
25% intend to review their agency relationships
31% intend to increase their use of marketing technology and automation
17% intend to buy media programmatically
AdNews readers are key decision makers within their organisations
The AdNews audience is comprised of Creative Agency, Media Agency and Media Owners who agree that AdNews is essential reading within their roles.
AdNews is also read by Marketers and Advertisers across major sectors such as Retail, Government, Education, FMCG and more. They read it to keep abreast of industry developments. It is a major source of knowledge that informs marketing decisions and innovations for better business and career outcomes.
4
Audience insights
* Source: AdNews Reader Survey.
7%$500k – $1M
20%< $500k
34%$1M-$20M
11%$20M +
28%Not involved
in Media Buying
AdNews readers have significant media buying power
Involved in media buying72%
5
Comparison
Source: The AdNews Reader Survey: Which Trade Media Brands do you think delivers the most comprehensive coverage of the marketing communications industry?
AdNews
B&T
Campaign Brief
Mediaweek
Mumbrella
Marketing magazine
CMO.com.au
Other
Marketing
Which Trade Media Brands do you think deliver the
most comprehensive coverage of the marketing
communications industry?
58%
7%
2%
3%
21%
2%
1%
1%
1%
6
Awards comparison
Source: The AdNews Reader Survey: Which of the following agency awards carry the most prestige?
of AdNews Survey respondents agreed that AdNews Agency of the Year carried the most prestige of all industry award events.
51%AdNews Agency of the Year Awards
Mumbrella Awards
B&T Awards
7
strapxxxxxEvents
APR MAY JUN SEP NOV
Ad
New
s E
ven
ts Agency of the Year Awards
AdNews L!VE (SYD)
AdNews L!VE (ADL) AdNews L!VE (BRIS) AdNews L!VE (MEL)
Australian Magazine Awards
8
Editorial Calendar
ADNEWS 2019 EDITORIAL CALENDARISSUE AGENDA THEME ON SALE BOOK BY MATERIAL DUE
FEBRUARY Out Of Home 27 Jan 03 Jan 10 Jan
MARCH Publishing 24 Feb 31 Jan 07 Feb
APRIL TV 23 Mar 28 Feb 07 Mar
MAY UX 27 Apr 03 Apr 10 Apr
JUNE Radio 25 May 01 May 08 May
JULY Marketing Science 29 Jun 05 Jun 12 Jun
AUGUST Programmatic 27 Jul 03 Jul 10 Jul
SEPTEMBER Emerging Leaders 31 Aug 07 Aug 14 Aug
OCTOBER Social Media 28 Sep 04 Sep 11 Sep
NOVEMBER The Annual 16 Nov 23 Oct 30 Oct
FOR MORE INFORMATION: Paul Carroll, National Sales Manager +61 2 9213 8288 [email protected]
9
Advertising
PRINT RATESRegular Position
Size Casual (X3) (X10) all issues (x10)
Centre DPS $15,000 $12,000 $10,500 $7,500
Double page spread (DPS) $13,370 $10,696 $9,359 $6,685
Full page colour (FPC) $7,210 $5,768 $5,047 $3,605
Half $5,000 $4,000 $3,500 $2,500
Third $3,800 $3,040 $2,660 $1,900
Strip (1/4 or 1/8) $2,750 $2,200 $1,925 $1,375
Special Positions
Inside front cover spread $17,380 $15,680 $14,400 $12,000
Four Page cover roll-fold $34,760 $27,808 $24,332 $17,380
Opposite contents $8,652 $6,922 $6,056 $4,326
Inside back cover $8,472 $6,778 $5,930 $4,236
Outside back cover $9,373 $7,498 $6,561 $4,687
10
Advertising
5mm Bleed AreaTrim
Type Area Type Area
Material requirements
• Digital PDF files should be supplied electronically via Adstream or an alternative FTP provider.
• Material supplied on CD or DVD must be in Mac (OS X) format, as a Indesign document or as a high-res PDF.
• EPS files should be Illustrator CS5 or Photoshop CS5.
• PC files (including Excel, Word and Publisher) will be rejected.
• If supplying Indesign files, please ensure all fonts, scans and EPS files are supplied with all colours created in CMYK. Files containing TrueType fonts will be rejected.
• AdNews will only be responsible for accurate colour reproduction of a digital file if a colour digital proof is supplied in accordance with 3DAP guidelines.
• Refer to www.3dap.com.au for details of approved systems. Special PMS colours can be printed with prior arrangement, an additional charge of $800 per colour will apply.
PRINT SPECSSpecifications
Size Bleed Trim Type
Double page spread (DPS) 450W×307H 440W×297H 415W×252H
Full page colour (FPC) 225W×307H 220W×297H 190W×252H
Specifications Broken Space
Size
Half Horizontal (Floating) 190W×126H (no bleed required)
Half Vertical (Floating) 92W×252H (no bleed required)
Third Horizontal (Floating) 90W×84H (no bleed required)
Third Vertical (Floating) 63W×252H (no bleed required)
Quarter Strip Horizontal (Floating)
190W×65H (no bleed required)
Eighth Strip Horizontal (Floating)
190Wx32H (no bleed required)
DELIVERY: Deliver material to AdNews, 17-21 Bellevue Street, Surry Hills NSW 2010.
PRODUCTION ENQUIRIES: Contact Joanna Brown on (02) 9213 8337 or at [email protected]
11
Advertising
DIGITAL RATESPAGE/SECTION: Homepage or News Page
Ad Size Daily Weekly Monthly
Billboard $1,000 $3000 $6000
Extended Leaderboard $1,000 $2700 $9000
Leaderboard $700 $2100 $7000
Top Strapline $500 $1800 $6000
Large MREC $1000 $3000 $10000
Top MREC $800 $2500 $9000
MREC $700 $2100 $7000
Rails $900 $2700 $9000
Mobile Top Banner $500 $1800 $6000
Mobile MREC $420 $1260 $4200
TEADS Video $1000 $2120 $8250
PAGE/SECTION: Campaign, Rankings
Ad size Daily Weekly Monthly
Extended Leaderboard $500 $1300 $3700
Leaderboard $410 $1230 $4100
Large MREC $800 $1800 $6000
MREC $410 $1230 $4100
Tile $240 $720 $2400
• GST – add 10% to all advertising rates
12
Advertising
File requirements
• Maximum file size 39K;
• Include click-through URL;
• Files can be Flash 7 (SWF), static or animated GIFs, HTML5;
• A backup GIF must also be supplied for Flash files;
• The website will target browsers that work with the ad through our ad server – unsupported browsers will be served the alternative GIF file supplied;
• Animation must not contain strobing effects;
• Looping should be continuous;
• Creative should not disable fields or functionality of the site;
• The creative should not disable browser back buttons or force any plugins to be downloaded;
• Material deadline 5 days prior;
• Send digital files to [email protected]
Gutter ad file requirements
• 2 x JPG/GIFs OR 2 x SWF tags – must be third party hosted by client (If under 39KB, creative can be hosted through Doubleclick for Publishers)
Guide to gutters
• Gutters are to support the LARGE ISLAND/ISLAND campaign messaging;
• Gutter imagery is aligned to top of page and sit out slightly away from the page edges;
• Gutter imagery is set in top position (does not scroll with page);
• Gutters can click through to the client website;
• Property brand cannot be obscured or encroached upon (any logos, images or text should be positioned at least 150px
from the top of the page);
• Gutters must not display any external URLs on the creative.
TEADS specs (pixels)
• Video File: Maximum size 500 mb
• Format: MOV, MPEG4, AVI, WMA etc
• Resolution: Min 640*360, max 1920*1080
• Length: Max 30 sec (additional fee for longer)
• Aspect ratio: 16:9 (4:3 not supported)
• URL Redirection: (Click command) or VAST redirect
Production enquiries
Contact Joanna Brown on (02) 9213 8337 or at [email protected]
DIGITAL SPECS
Billboard960x 250
Strapline 960x 40
Extended Leaderboard960x 90
Leaderboard728x 90
Large MREC300x600
Rail160x750
Pop-up Mobile300x250
Pop-up Desktop590x490
MREC300x250 Tile
150x150
13
Advertising
ENEWSLETTER RATESDaily eNewsletter Advertising Rates
Size Base Mon-Fri Six Days Month
Top Banner $1260 $2780 $3000 $8100
Top MREC/2nd Banner $760 $2280 $2680 $7600
Middle MREC/Banner $450 $1350 $1800 $5400
Tile $360 $1080 $1200 $3600
• Surcharge applies for cancellations; GST – add 10% to all advertising rates.
Sunday Wrap eNewsletter Advertising Rates
Size Sun
Top Banner $600
Top MREC/2nd Banner $500
Middle MREC/Banner $400
• Surcharge applies for cancellations; • GST – add 10% to all advertising rates. *SUNDAY Newsletter Buyout – Single advertiser: $1,500
Sponsored Content Online
Newspage Only (1 Day) Newsletter + Newspage (1 Day) Extra Day Social Media Post
$1500 $2000 $1000 $1500
Up to 800 words and single high resolution image supplied five working days prior to posting.
eNewsletter average open rate: 21.91% (six month average Jul-Dec 2019), eNewsletter average click rate: 29.49% (six month average Jul-Dec 2019)
ENews average July-Dec 2019
14
Advertising
File requirements
• Maximum file size 39K;
• Include click-through URL;
• Static or animated GIF files only;
• Email newsletter does not support Rich Media or Flash (SWF) material files;
• Please be aware that not all email browsers support GIFs;
• Animation must not contain strobing effects;
• Looping should be continuous;
• Material deadline 5 days prior;
• Send digital files to [email protected]
Production enquiries
Joanna Brown on (02) 9213 8337 or at [email protected]
ENEWSLETTER SPECS
Top Banner580x120
MREC300x250
Middle MREC580x120
Tile150x150
15
Advertising
SOLUS EDMSAdvertising Rates
Solus Blast (eDM) $8000Distribution available by company type and state; details available on application
Targeting By State
State % Of Total
NSW/ACT 55 $4500
VIC/TAS 22 $3000
QLD 7 $800
SA/NT 2.5 $450
WA 2.5 $450
Targeting By Organisation
Company Type % Of Total
Advertising/Media Agency 34 $4600
Marketer/Manufacturer 27 $4000
Media 23 $2500
Other 16 Included
File requirements
• Max design width of 600 pixels. Note: consider those recipients who open/click/transact across mobile devices;
• Material must be supplied complete in HTML code format, which has been specifically designed for email (i.e. not a webpage);
• For the blast to work properly, all the logos/images need to be hosted on a public facing server client-side, with full location included in the html code. AdNews will not edit the supplied HTML;
• Client must supply the email blast ‘Subject Line’ and list of email addresses for testing and approvals;
• Material deadline 5 days prior;
• Send digital files to [email protected]
EDM Open Rate: 24.36% (six month average Jul-Dec 2019)
EDM Click Rate: 3.86% (six month average Jul-Dec 2019)
INSERTSAdNews Insert Charges
Advertising Rate Distribution Quantity Cost
Single sheet
National 100% 6450 $2490
NSW 60% 3700 $1494
VIC 30% 2000 $747
4 Pages
National 100% 6450 $3490
NSW 60% 3700 $2094
VIC 30% 2000 $1047
8 Pages
National 100% 6450 $5480
NSW 60% 3700 $3288
VIC 30% 2000 $1644
Additional charges
Add handling charge of $30 per thousand. Add 10% GST to total
Production enquiries
Contact Joanna Brown on (02) 9213 8337 or at [email protected]
Important notes
1. Acceptance of booking depends on weight of insert – samples of insert to be supplied to publisher for approval at earliest opportunity
2. Inserts stitched between forms are plus 25%
3. Inserts must be flat and not protrude beyond the magazine
4. Inserts must not be a letter nor carry discount reply paid facilities
5. Maximum allowable thickness of magazine with inserts is 20mm
16
Contact us
Paul CarrollNational Sales Manager +61 2 9213 [email protected]
Amanda WilsonBusiness Development Manager – Sponsorships +61 2 9213 [email protected]
EDITORIALCHRIS PASHEditor+612 9213 [email protected]
MARIAM CHEIK-HUSSEINJournalist+612 9213 [email protected]
JENNI GILBERTSenior Journalist+612 9213 [email protected]
PAIGE MURPHYBranded Content / Event curation+612 9213 [email protected]
COMMERCIALJAMES YAFFAPublisher+61 2 9213 [email protected]
LUCY YAFFAMarketing Director+61 2 9213 [email protected]
17
