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Round 3 Track B:EXPERIENCED ERG (4+ YEARS): Align ERGs with ROI and Business Strategy
FACILITATOR:Isaias Zamarripa / VP of Diversity Talent Acquisition Strategy / The Kaleidoscope Group
PRESENTERS:
LQ Huang / General Manager U.S. Equity / T. Rowe Price (Co-Chair, Pride)
Nolan Melson / Senior Consultant | Custom Software Development / Capgemini (North American Co-Lead, Veterans ERG)
Mario Diaz / Division Performance Executive / Bank of America (HOLA ERG)
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Align ERGs with ROI and Business Strategy
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Now let’s change the music!~Isaias Zamarripa
Diversity is being invited to the party.
Inclusion is being asked to Dance
~ Verna Myers
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LQ Huang / General Manager U.S. Equity / T. Rowe Price (Co-Chair, Pride)
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┌ A T. Rowe Price sponsored study on LGBT+ investor behavior and beliefs
┌ Why? The face of wealth is changing in the US based on demographic and value shifts – the new face of wealth is more diverse and have positive attitudes toward the LGBT+ community
What is the Equality Economy?
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┌ 2 year journey to get study funded and completed
┌ 2 more years to develop and launch products resulting from the survey
┌ Pitching the ideas many times to different people
┌ Pitching the ideas many times to the same people
┌ Translating the ideas into tangible benefits to each person in each meeting
How did we get here?
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┌ Packaging data to make a compelling business case
┌ LGBT+ community is large and growing┌ since 2012 at 3.5% to 4.1% of the population (Gallup)
┌ estimated buying power of $917B (NLGJA)
┌ 20% of millennials identify as LGBTQ compared to 7% of Baby Boomers (GLAAD/Harris)
┌ 64% of LGBT+ allies say they’re more likely to spend money with LGBT+ inclusive brands (PR Newswire)
Common business sense: opportunity in change
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┌ T. Rowe Price created a suite of consultative services and analytical tools for local financial advisors to help them better serve LGBT+ investors
┌ Serving Financial Advisors through marketing materials:
┌ website, white paper, playbook and tools to help advisors size out LGBT+ opportunity in their state and city more effectively
┌ end investor support with infographics, seminar in a box and electronic evaluation forms
Business outcomes
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Align ERGs with ROI and
Business Strategy:
Capgemini Veterans ERG
June 20, 2018Nolan Melson / Senior Consultant | Custom Software Development / Capgemini (North American Co-Lead, Veterans ERG)
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If you cannot measure it, it did not happen If it can be measured, ERG Strategy must tie to core business
strategy Align ERG Strategy with ROI and Business Strategy, and key
stakeholder relationships that must be cultivated to make this effective
Veterans Employee Resource Group
PROBLEM / CONCEPT
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Overview of Capgemini ERGs
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UN 2030 Sustainable Development Goals (SDGs)
Capgemini is a signatory of the global compact. Our ERG work in the community aligns to several
dimensions of the sustainable development goals.
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Track Impact to Show ROI of ERGs
• All of our ERG webinars, events and campaigns are tracked in one place
• All of our volunteer events are tracked in one place
• Reporting allows leadership to compare employee engagement based on location, business unit, level, etc.
• Personalized employee experience because allows ability to create and search for events based on area of interest and location
• Creates transparency and reporting accuracy
• Increased employee engagement and opportunity to impact community
• Volunteer tracking system that allows employees to create, search, sign up and track events
• Aligned to UN SDGs
• Potential to expand to other modules/countries
ExamplesVolunteer Tracking Tool Benefits
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Develop actionable ERG strategic plans VERG – Veterans ERG
All grades across NA Markets.
Target Audience
Business Impact
VERG has a strong focus on veteran recruitment, working to strengthen the pipeline of qualified, diverse, veteran candidates.
VERG’s community service efforts provide opportunities for our colleagues and clients to participate in service projects that positively impact veterans and their families.
People Impact
Capgemini NA endorses 11 Employee Resource Groups (ERGs) that support our Diversity & Inclusion program. Currently, there are over 2,000 Capgemini NA employees who participate in one of our ERGs. The ERGs’ objectives are aligned with a concept referred to as the 4C’s. Activities planned by the ERGs must connect with 1 or more of the 4C’s to ensure maximum benefit to Capgemini employees and our business. The 4C’s are: Commerce, Culture, Career; and Community.
Program Overview
Focus Areas
The mission of VERG is to encourage and assist Veterans in pursuing and building careers in various fields at Capgemini while employing the skills, experience, talent and dedication they bring, as well as providing opportunities to the families of Veterans as a tribute to their service.
NA Corporate Responsibility and People Culture – Talent Page
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ERG Score Card – Tracking Progress
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ROI and Community Impact
VERG / Merivis Foundation Partnership - Salesforce
Chicago Jesse Brown VA Food Pantry
Temple VA Hospital Visit
Meeting with Salesforce Founder, Marc Benioff – strengthening client partnerships
SXSW 2018 Panel
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VERG
Promotions Assistance Recruiting Skills Training
Leadership / Communications for Corporate Setting workshops
Professional Scrum Master
PMP Certification Assistance
Mentorship
ERG Business ImpactHispanic/Latino Organization for Leadership & Advancement (HOLA)
Mario DiazJune 20, 2018
Employee Network Overview
25 June 2018Bank of America 26
HOLA Business Impact Success
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Over 13,000HOLA members
35 Chapters
Hispanic-Latino Organization for Leadership &
Advancement (HOLA)Since its development in 2003, HOLA has 35 chapters
across the organization to support its Hispanic-Latino
employees with over 13,000 members. HOLA is
committed to making Bank of America the best place
for Hispanic-Latino employees to grow professionally,
by inspiring and fostering an inclusive environment for
all employees in support of the bank’s purpose and
strategy.
Hispanic-Latino Leadership Council (HLLC) HOLA has integrated with the HLLC, a forum
comprised of more than 150 U.S.-based Hispanic and
Latino Senior Leaders. The HLLC works together to
develop strategies that will deepen relationships with
Hispanic-Latino clients, while growing Bank of
America’s Hispanic-Latino leaders in order to be a
stronger reflection of the diverse communities it
serves.
Business Development Councils Latino Leadership teams established in
high-Hispanic markets (e.g. Los
Angeles), which are comprised of
HOLA members and Latino bankers
across all lines of business.
Active users for the Spanish language mobile banking
app; 33% increase year-
over-year
1.3MM
HOLA has advocated for resources to beavailable in Spanish
2.5+ minutesClients spending
more time viewing pages per
session as compared to the
English site
Now in Spanish! / Ahora en Español!
25 June 2018Bank of America
HOLA Business Impact Success
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300 HOLA referrals for
ALPFA talent to Bank of
America. Through
HOLAs engagement with
the Campus Recruiting
Program acceptance
rates of Latino summer
interns has increased
63% since 2016.
8-10 week training program
created in partnership with
the Bilingual Workforce
Development Program
through which local affiliates
prepare Latino candidates
seeking positions in the
financial services sector for
job placement.
4,000+ volunteer hours
HOLA contributed to local
Feeding America food
banks across the US.
25 June 2018Bank of America
By partnering with community organizations, Bank of America remains focused on not only creating a great place to work, but an environment where clients, employees and communities around the world can reach their goals and connect with each other. Some of Bank of America’s partnerships include:
Supporting Our Communities
in Times of Crisis
• HOLA provided assistance
in Hurricane impacted
areas including Florida
Puerto Rico and Texas.
• HOLA volunteers filled
80% of the Spanish
translation needs for the
Red Cross Family
Assistance Center after
the Las Vegas Shooting.
25 June 2018Bank of America 29
HOLA Enterprise Strategy
Mission: Focus on leveling Top 10 Latino markets, taking the HOLA brand to the next level internally and externally and link community engagement to business strategy.
The Plan:
3 Year Plan 3 Year Plan 3 Year Plan
• Deploy growth strategy for Top 10 markets: Year 1 focus on Top 3 Markets and tactical enhancements across Top 10 (org chart, HLLC engagement, sharing best practices)
• Common focus area for Community Engagement
• Consistent Hispanic Heritage Month Programming
• Internal Branding /Communications “HOLA Amigo” Campaign Enhanced HOLA visibility in
Flagscape
• Expand growth strategy to Top 10 Latino markets
• External communications/branding:Bank of America as a top employer for Latinos
• Strategy closely aligned to Market President and D&I goals
• Consistent strategy and programming across Top 10 Latino markets
• Enhance other chapters with growth potential
Year1
Year 2
Year3