Naming ResearchCalifornia Restaurant

Total Responses: 150

In which state do you currently reside?

California0%

10%20%30%40%50%60%70%80%90%

100%

100%

In what part of California do you reside?

North West

North East

Central West

Central Central East

South West

South East

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

9.33%

5.33%

19.33%

28.00%

11.33%

8.00%

18.67%

Do you live in one of the following cities?

Los Angeles San Diego San Fransisco None of the Above

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

11.33% 12.00% 10.67%

66.00%

Name1: Overall is your impression of this name positive, negative or neutral?

Positive Neutral Negative0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

34.00%

54.67%

11.33%

Name2: Overall is your impression of this name positive, negative or neutral?

Positive Neutral Negative0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

25.33%

52.00%

22.67%

Name3: Overall is your impression of this name positive, negative or neutral?

Positive Neutral Negative0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

35.33%

50.67%

14.00%

Name4: Overall is your impression of this name positive, negative or neutral?

Positive Neutral Negative0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

30.00%

50.00%

20.00%

Name5: Overall is your impression of this name positive, negative or neutral?

Positive Neutral Negative0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

56.67%

34.00%

9.33%

Name6: Overall is your impression of this name positive, negative or neutral?

Positive Neutral Negative0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

40.00%36.00%

24.00%

Name1

Doesnt fit at all

Doesnt fit very well

Neither fits nor does not

fit

Somewhat fits

Fits very well0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

28.67%

18.67% 18.00% 20.67%

14.00%

Name2

Doesnt fit at all

Doesnt fit very well

Neither fits nor does not

fit

Somewhat fits

Fits very well0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

40.00%

17.33% 18.00% 21.33%

3.33%

Name3

Doesnt fit at all

Doesnt fit very well

Neither fits nor does not

fit

Somewhat fits

Fits very well0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

20.67%16.00%

18.67%24.67%

20.00%

Name4

Doesnt fit at all

Doesnt fit very well

Neither fits nor does not

fit

Somewhat fits

Fits very well0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

28.67%

18.67% 17.33%

24.67%

10.67%

Name5

Doesnt fit at all

Doesnt fit very well

Neither fits nor does not

fit

Somewhat fits

Fits very well0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

20.00%

14.00% 13.33%

24.67%28.00%

Name6

Doesnt fit at all

Doesnt fit very well

Neither fits nor does not

fit

Somewhat fits

Fits very well0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

26.67%

14.67% 16.00%21.33% 21.33%

(Description of Restaurant)Based on your knowledge of what this restaurant offers, please

rate each name on the following attributes: Fun Place to Eat

Name1 Name2 Name3 Name4 Name5 Name60%

5%

10%

15%

20%

25%

30%

35%

40%

25%27%

20% 21%

16%17%

10%

17%

10%

14%

11%

8%

25%

29%

25%

31%

23% 22%22%

17%

29%27%

32%

26%

17%

11%

15%

7%

19%

27%

12345

Completely Disagree

Completely Agree

(Description of Restaurant) Based on your knowledge of what this restaurant offers, please

rate each name on the following attributes: Offers Fresh Ingredients

Name1 Name2 Name3 Name4 Name5 Name60%

5%

10%

15%

20%

25%

30%

35%

40%

20% 20%

17%15%

12% 11%

15%

18%

13%

15%

9%11%

35% 35%

27%

33%

27%25%

15%

17%

23% 23%

29%

21%

15%

9%

21%

14%

23%

31%

12345

Completely Disagree

Completely Agree

(Description of Restaurant) Based on your knowledge of what this restaurant offers, please

rate each name on the following attributes: Family Oriented Restaurant

Name1 Name2 Name3 Name4 Name5 Name60%

5%

10%

15%

20%

25%

30%

35%

40%

22%23%

14% 15%

11%

16%15%

19%

11%

16% 15%

12%

29%

35%33% 33%

25% 26%

19%

14%

20%

27%

24%

19%

15%

9%

21%

9%

25%

27%

12345

Completely Disagree

Completely Agree

(Description of Restaurant) Considering your general attitude or feeling toward each name and click on the response that indicates how much you like or

dislike each one.

Name1 Name2 Name3 Name4 Name5 Name60%

5%

10%

15%

20%

25%

30%

35%

40%

25%

29%

15%

22%

13%

16%

20%

23%

13% 12%

9% 9%

21%23%

25%

35%

22%21%20% 20%

27%

21%

31%

26%

15%

5%

21%

11%

25%

28%

Dislike very muchDislike somewhatNeitherLike somewhatLike very much

(Description of Restaurant) Considering your attitudes and feelings about the restaurant as

you understand it, click on the response that best indicates if you would go to a restaurant with this name.

Name1 Name2 Name3 Name4 Name5 Name60%

5%

10%

15%

20%

25%

30%

35%

40%

15%

24%

11%13%

11% 12%

20%

25%

13%15%

3%

11%

27%

30%

33%

38%

31%

22%23%

15%

28%

23%

28%26%

15%

7%

14%

11%

27%

29%

Definitely would not goProbably would not goMight or might not goProbably would goDefinitely would go

Of the names we have shown you, please rank your first and second choices for this restaurant name.

(number of 1st and 2nd votes for each name)

0

10

20

30

40

50

60

19

11

22

10

33

56

22

4

30

19

51

25

1st2nd

How many times do you eat out in a given week?

Less than 1 1 - 3 times 4 - 7 times Never0%

10%

20%

30%

40%

50%

60%

70%

18%

69%

11%

3%

What is your gender?

Male Female0%

10%20%30%40%50%60%70%80%90%

100%

53%47%

What is your annual household income?

<$25,000 $25,000 - $50,000

$50,000 - $75,000

$75,000 - $100,000

$100,000 -

$150,000

$150,000 -

$200,000

$200,000+

Prefer not to

disclose

0%

5%

10%

15%

20%

25%

30%

17%

30%

19%

11%

3% 2%1%

17%

What is your age?

<18 years old 18 - 24 years old

25 - 34 years old

35 - 44 years old

45 - 54 years old

55 - 64 years old

65+ years old0%

5%

10%

15%

20%

25%

30%

7%

29%

26%

20%

14%

2% 3%