Each NAPA AutoCare Center determines its own pricing for NAPA-branded Wiper Blades or NAPA Lamps premium capsules. Purchases of the promotional item must be on one repair order. A tracking form is included in this kit for ensuring proper credit due to shop. There are instructions at the bottom of the form.An Excel version of the tracking form can be obtained, via email, by contacting your NAPA Distribution Center Wholesale Manager. The Excel version will automatically calculate the cost-share of each offer, as well as the potential credit amount from the NAPA store after validation. Submit your completed tracking form and required copies of customer repair orders to your servicing NAPA AUTO PARTS Store by January 31, 2015. This will provide a prompt turnaround for the store to validate the repair orders and issue credit on validated sales.

TO: NAPA AutoCare Center OwnersFR: NAPA AutoCare HeadquartersRE: November/December 2014

NAPA Wipers/NAPA Lamps Sales Driver Promotion OverviewDear NAPA AutoCare Member:NAPA is pleased to deliver this local advertising kit to you in support of the November/December 2014 NAPA Wipers/NAPA Lamps promotion. With generous, 75% cost sharing by NAPA, the promotion is great way to end the year with increased car counts and financial success.Please take a few moments to read through the following details so you’ll be familiar with all this great kit has to offer. As the promotion approaches:• Use the preprinted poster and counter card around your shop to spur

customer interest.• Determine and execute your local advertising plan with the versionable

local use newspaper, radio, direct mail postcard and other web materials provided. These and other informational materials are available to download from the Member Page of NAPAAutoCare.com. If an art file can be customized, it is provided as a Microsoft Word file so you can easily click in the imprint area and add your shop’s details, logo, etc.

Consumer OfferNovember 1 – December 31, 2014, customer buys one (1) NAPA-branded Wiper Blade OR one (1) NAPA Lamps SafetyLite, WhiteLite or LongLite Premium Capsule and gets the second blade or capsule for FREE! Offer good for most passenger cars, light trucks or SUVs.

Instructions: On the Member Page of NAPAAutoCare.com, go under the Marketing Tab and click on the 2014 Sales Driver heading to access all files under the November/December 2014 NAPA Wipers/NAPA Lamps promotion.

• Make sure your team – from your Service Advisor to your technicians – is aware of and informing customers on the promotion’s great offer!

Promotion Cost SharingOnly eligible on NAPA Windshield (WIP) AccuFit, Genesis, Severe Duty & Vista Wiper Blades OR NAPA-branded Wipers (OWI) Conventional, Curve, Winter & Trek Wiper Blades OR NAPA Lamps (LMP) SafetyLite, WhiteLite & LongLite Premium Capsules.

25% NAPA AutoCare Center 25% Store25% D.C. 25% Supplier

Window/Wall PosterOn the first day of the promotion, hang the poster in a prominent location in your service counter or waiting room areas.

Counter Tent CardSimply fold this two-sided card over and secure the white tabs at the bottom to form a triangle. Place the card on your counter as a conversation starter. If a customer doesn’t ask about the promotion, point it out to them!

Local Use Advertising Materials• Newspaper/Shopper Ads • Email Blast Page & Web Banners• Announcer-Read Radio Script • Web Coupon• Flyer • Direct Mail Postcard

How to Customize Local Use Advertising MaterialsGo to www.NAPAAutoCare.com and sign in the Member’s page. On the links bar, click on the pull-down “Marketing/Advertising” menu and click on “Fleet Marketing” then the video link entitled “Personalizing Your Fleet Marketing Materials” to view helpful instructions. At the end of the tutorial, click on the link provided to print out instructions for future reference.If you need assistance, just send an email (subject line: 2014 Sales Driver Customization) to: emoose3@directresultsmg.com.

NAPA Wipers/NAPA Lamps Sales Driver Kit Materials

Promotion Checklist Make everyone on your team aware of the promotion’s details and dates, and urge them to promote it to customers.

Display promotion POS materials around your sales counter and customer waiting areas.

Mention the promotion when answering the phone.

Make sure the correct documentation is being captured for your tracking/claim form.

Based on your particular marketing plan/budget for the promotion, contact radio and newspaper/shopper representatives to schedule advertising.

Print and send direct mail postcards to selected customers and prospects.

Convey promotion information on your business website’s home page and your Facebook page or other social media.

Return your completed promotion tracking form to your NAPA AUTO PARTS Store no later than January 31, 2015.

Have a great NAPA Wipers/NAPA Lamps Sales Driver promotion!