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NARFE Maryland Federation
Electronic Communications Committee
ECC Members
• Linda Adams, 409, Chair• Patrick Dempsey, CAB• Howard (Flash) Gordon, 1747• Jim Lish, 1972• Chris Spain, 251
ECC: Getting Started
• Jim Lish’s Facebook instructions: http://035a1d5.netsolhost.com/mdnarfe/officer-resources/facebook-how-to/
• NARFE Headquarters Facebook instructions for organizations: http://035a1d5.netsolhost.com/mdnarfe/wp-content/uploads/2014/03/facebook_page_guide-1.jpg
ECC: Marketing FB
• Build visibility by including FB link in:– Signature lines in emails particularly distribution
of newsletters• i.e., Linda Adams Chapter FB Page Chapter Website
– On websites– Chapter and Federation letterheads
ECC: Marketing FB
• Create fresh content– Content should educate• Link to the State FB page for interesting items• Sign up for your Congressman and Senators FB or
website for updates and “share” that info.• Sign up for Federal facilities that interest you. If you are
interested, others might be also. NASA has a video subscription that Chapter 409 posts regularly.• “Like” FB pages of magazines that should be of interest
to your audience.
ECC: Marketing FB
• Create fresh content– Content should entertain• Look around for other FB pages that you find
interesting to “share” their info. Might be a cooking, Pinterest, gardening page, or blogs you find interesting– Frederick News Post Social Media Blog– EMME Books: Reading and discussing Modern Library's 100
Best Novels of the 20th Century– Gardening, home improvement, cooking magazines– Other entertainment media sources or of interest to you
ECC: Marketing FB
• Engage your community– Invite your “friends” to your FB – Sharing posts– Respond to comments– Tag photos– Develop a posting schedule– Be responsive and allow conversation
ECC: Marketing FB
• Suggestions– Don’t just post NARFE events, functions and news.– Pick something fun to include; people will come to your
site it if is interesting.– Change your photos/cover occasionally to keep interest.– You might want to pick a theme you want to include.
• Federal employees• Federal sites• Local functions• Local news
ECC: Marketing FB
• “Like” my page. – The Federation website has a list of MD
Federation Chapter FB pages; “like” their pages to see what other Chapters are doing.
– The Federation FB page is very well-done and please “like” this page
ECC: Marketing FB
• Once you feel comfortable with the basics of FB, try using:– Social plug-ins– Live video– Forms– Pinterest– Mobile phone app and other apps
Marketing FB
• Questions
• Comments
• Reference info: Suggestions, Facebook for Dummies and Marketing Facebook for Dummies
• Flash Gordon’s FB training section
ECC: Demonstrations
• Facebook– Demonstration of Chapter 409 FB page – Demonstration of Chapter 969 FB page by Geneva
Leon, Chapter SMC– Demonstration of Federation FB page by Elroy
Thomas• Federation Website– Demonstration by Jim Lish of Federation Website.
Our new webmaster is Diane Bicjan, Chapter 422.