Nate Hall Arianna Clark Ricky Benoist Beginning In 1996 Stanford students Larry Page and Sergey Brin began the creation of a search engine called BackRub A year later it was taken off of Stanfords server because it was taking up too much bandwidth. They brainstormed ideas and came up with the name Google They set up workspace in a garage and continued their work Google News: Google News launched in September 2002 with 4000 news sources. On September 6, 2006, Google announced an expanded Google News Archive Search that goes back over 200 years. Google Image: In 2001 with over 250 million images Google Book Search: On October 6, 2004, Google launched Google Book Search, indexing small excerpts from books to appear in search results. Google Scholar: On November 18, 2004, Google launched Google Scholar, a free service for searching scholarly literature such as peer-reviewed papers, theses, books, preprints, abstracts and technical reports. Google Blog Search: On September 14, 2005, Google announced Google Blog Search. Google Base: On November 15, 2005, Google announced the launch of Google Base, a database of uploaded information describing online or offline content, products, or services. Google Video: On January 6, 2006, Google announced Google Video. Google Universal Search: On May 16, 2007 Google began mixing many of their vertical results into their organic search results. Google's corporate mission statement is: Google's mission is to organize the world's information and make it universally accessible and useful. Other information includes: Google launched Gmail on March 31, 2004, offering searchsearch and gigabytes of storage space. Maps: On October 27, 2004, Google bought Keyhole. On February 8, 2005, Google launched Google Maps. Calendar: on April 14, 2006, Google launched Google Calendar, which allows you to share calendars with multiple editors and include calendars in web pages. Advertising 2000, Google relaunched their AdWords program to sell ads, after a failed attempt from the previous launch, with 350 customers 2005, release Site Targeting, an AdWords feature giving advertisers the ability to better target their ads to specific content sites. Transformation of Google Instead of being a search engine; Google has now expanded into making their own products in order to receive higher profits Tabs that have been clearly added over time relating to marketing and advertising: Shopping, Google Play, Books, Offers, Mobile, Wallet Search something on Google; first thing that comes up is advertisements at the top of the page Google is constantly marketing their own products and other products within other companies New Tabs on Google Advertisements on Google Deceptive Advertising Forbes Thinks Google is Deceptivetes/ciocentral/2011/07/15/ do-no-evil-googles- deceptive-practices-harm- consumers/tes/ciocentral/2011/07/15/ do-no-evil-googles- deceptive-practices-harm- consumers/ Lawsuit Against Google7, ,00.asp7, ,00.asp Google.stanford.edu 1998 1999 2000 2001 2002 2004 2005 2006 2007 2009 Late 2009 2011 2015???