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Nation Branding and the SDGs
Narrative PR Summit 2018Cairo, Egypt
October 28, 2018
Mahmoud MohieldinSenior Vice President
World Bank Group
The SDGs present a major opportunity for
substantive transformation and progress
Global development agendas serve as a guide for countries to determine their national development path
3
World Bank twin goals
*End extreme poverty
*Boost shared prosperity
Invest in three areas:
*Human development
*Inclusive growth and infrastructure
*Resilience
Sustainable Development
Goals
*People *Planet *Partnership
*Prosperity *Peace
*17 goals
*169 targets
OECD Accession
*Commitment to pluralist democracy based on rule of law and respect of
human rights
*Adherence to open & transparent market economy principles
*Shared goal of sustainable development
Undergo in-depth reviews by technical OECD committees
There are multiple paths of sustainable development
Global Indices: Benchmarks to Sustainable Development
Coordination of development agendasThe Colombian Example
Active national agendas determine actions related to at least 146 SDG targets - 86%
Source: Colombia’s HLPF presentation
7
NAT’L DEV PLAN National Development Plan 2014-2018
Adapted from: WDR 2019 Changing Nature of Work, World Bank, 20188
Invest in resilience (incl.
social protection) Invest in infrastructureInvest in human capital
Enablers
Achieving the SDGs
Finance Data STI
Effects of
disruptive
changes
e.g. techHarnessing the
impact of
disruptive
changes
requires a
comprehensive
policy
framework
Investing in Human Capital
Launched in October during World
Bank Group Annual Meetings
Building blocks of the human capital:
• Survival – Will kids born today
survive to school age?
• School – How much school will
they complete and how much will
they learn?
• Health – Will kids leave school in
good health and be ready for
further learning and/or work?
Investing in Human Capital
10
HUMAN CAPITAL INDEX
11
Digital economy can help achieve UN Sustainable Development Goals (SDGs) and WBG’s twin goals
DIGITAL
ECONOMY
Smart
Agriculture
Smart
Energy
eCommerce
Digital
Education
Digital
Health
Industry
4.0
Digital
Transport
Digital
Culture
Inclusive Growth
Jobs
Competitive Economy
Efficiency
The scale and speed of disruption is affecting
traditional sectors.
Changing how we collect, store, access, analyze and
present data.
Improving production techniques to increase efficiency, affordability,
and speed.
Transforming how we interact with the world
and deliver/ receive services.
Digital economies require safeguards to ensure robust job markets, and possible downside risks
A Digital Economy Moonshot
Every Individual, Business and Government to be Digitally Enabled by 2030
13
Social protection
and labor
regulation can
help manage
labor market
challenges
Investing in Resilience
Source: WDR 2019
15
Data is the new oil
16
Finance will need to come
from all sources
17
Big picture of developing countries' total resource receipts
Tax revenues
0
2
4
6
8
FDI Net Inflows (% of GDP)
Low & middle income
World
Middle East & North Africa
Fintech
Finance will need to come from all
sources
The SDGs open up US$12 trillion of market opportunities in four economic systems:
• These economic systems represent around 60 percent of the real economy and are critical to meeting the SDGs.
• To capture these opportunities in full, businesses need to pursue social and environmental sustainability as avidly as they pursue market share and shareholder value.
• If a critical mass of companies joins us in doing this now, they will become an unstoppable force.
• If they don’t, the costs and uncertainty of unsustainable development could swell until there is no viable world in which to do business.
Source: Better Business Better World Report, January 2017
Financing sustainable development Opportunities for the private sector
18
Source: Better Business Better World Report, January 2017
12 largest business themes in a world economy heading for the SDGs
Financing sustainable development Opportunities for the private sector
19
20
9.65m8.75m
7.27m
6.57m
6.27m
5.7m
5.6m
5.2m
5m
104,000
245,000 366,000
441,000
1.5m
457,000
4.47m
3.2m
1.27m
3.2m
3.66m
3.4m
5m
4.3m
738,000
1.3m
757,000
ة للتعبئالمركزىالجهاز : المصدر
ىفمصر "العامة واإلحصاء، كتيب " 2018أرقام
Mahmoud MohieldinSenior VP
Thank Youworldbankgroup.org/sdgs
Follow us on twitter @WBG2030
Mahmoud-Mohieldin on
@wbg2030
worldbank.org/sdgs24