National Association of Gay & LesbianReal Estate Professionals

LGBT REAL ESTATE REPORT 2017 Trends and Economic Impact

The 2015 Supreme Court affirmation of Marriage Equality has

paved the way for the LGBT community to further welcome and

participate in the American Dream of Homeownership.

The LGBT Real Estate Report shares dramatic findings that

illustrate the importance the ruling may have on the future of the

LGBT community and the U.S. economy.

NAGLREP is a 501(c)(3) non-profit that combines business and advocacy for

equality to advance sustainable homeownership and wealth creation in the LGBT

community. We work closely with local, state and federal leadership, along with

REALTOR® local associations, state associations, and the National Association of

REALTORS®. Our vibrant community of LGBT and allied real estate professionals

continuously engages in learning and networking opportunities to develop and

enhance their business relationships.

The 2017 NAGLREP LGBT Real Estate Report was fielded via Survey Monkey in

May with more than 325 NAGLREP members responding. Additional resources

include 2016 NAR Member Profile and Witeck Communications.

A view of LGBT Homeownership

The LGBT CommunityThe world changed on June 26, 2015 when the U.S. Supreme Court ruled

that marriage equality will be the law of the land. The LGBT community

rejoiced as Justice Anthony Kennedy wrote, “No union is more profound

than marriage, for it embodies the highest ideals of love, fidelity, devotion,

sacrifice, and family. In forming a marital union, two people become greater

than once they were.”

The 2017 NAGLREP Homeownership Survey found the ruling may have

brought even more than an increase in marriage ceremonies, including the

LGBT community showing a greater interest and desire to own a home.

The survey found 47% of NAGLREP members believe more LGBT married

couples are buying homes than prior to the decision while 46% believe the

entirety of the LGBT community is more interested in homeownership.

Additionally, 57% of those surveyed reported LGBTs with children have

increased likely impacting the belief that more LGBTs will move to the

suburbs (29%).

30%First-time

home buyer

39%Move upbuyer

4%Downsizer

11%Vacation

home buyer

3%Investor

9%Luxury

4%Other*

Job change/relocation 58%

Retirement 43%

Marriage 27%

Engagement 18%

Children (or Additional) 18%

Divorce 15%

Death of Spouse/Partner 10%

% of NAGLREP members indicating frequent reason for LGBT clients’ move over last 12 months

Home buyer segments NAGLREP members specialize in

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There is great potential for LGBTs to spend significantly on their homes in

the coming months with 55% of NAGLREP members believing a sizeable

number of their LGBT clients will spend more of their discretionary income

on their home with furniture (51%) and smart home technology (50%)

expected to be most prevalent.

NAGLREP members (49%) also believe a sizeable number of their LGBT

clients will be move-up buyers vs. downsizers by an almost three-to-one

margin. Second homes purchases (34%) are also a distinct possibility.

This spending activity would have significant impact on the American

economy considering the LGBT community has almost $1 trillion in buying

power according to Witeck Communications.

Our Engagement with the LGBT CommunityConsidering that only 4-6% of the U.S. population self identifies as LGBT,

a disproportionate amount of NAGLREP member clients are from the

LGBT community.

• 33% report their business consists of 11-30% LGBT

• 47% citing 1-10% of their clients are LGBT.

NAGLREP members report that their clients are overwhelmingly Gen X

(73% are 35-54) and move up buyers (39%).

Self-identifying as LGBT, or LGBT friendly, is important to NAGLREP

members with 90% reporting they do so in their promotions. Additionally,

80% of those who reported believe their NAGLREP membership provides

added credibility with their clients.

NAGLREP is a trusted resource for the LGBT community. NAGLREP.com

receives approximately 75,000 unique views per month largely from LGBTs

hoping to work with our members.

This consumer engagement equates to 90% of all NAGLREP members

reporting they close at least 1-3 consumer transactions per year through

their NAGLREP.com profile, and 6% of members close 4-6 transactions per

year through their NAGLREP.com profile. Additionally nearly 50% received

at least one referral from a NAGLREP colleague. 85% of members renew

their membership each year.

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“We are a two mom family with 2 young children.

Seeking a neighborhood with good schools that would be welcoming to a gay family.”

“My husband and I found some great homes online and would like to know if the area is gay friendly. We’ll be in town May 12-16 and would like you to assist with the purchase. Our budget is up to $500K.”

LGBT Home Spending Boom on the Horizon?

PolicyNAGLREP has publicly supported two separate Congressional bills which

will positively impact the lives of the LGBT community and outlaw housing

discrimination based on sexual orientation and gender identity.

This work is critical as housing discrimination against the LGBT community

remains a concern with 44% of respondents indicating a sizable number

of their LGBT clients will experience the same or worse discrimination than

in years past.

Who We AreNAGLREP is one of the most influential LGBT and allied organizations in

the nation with more than 2,000 members and Corporate Partners from

most of the largest real estate brokerage, mortgage, title and banking firms

in the nation. We routinely collaborate with NAR, HUD, HRC, NGLCC and

other prominent LGBT groups.

54%33%

4%9%

Gay

35%

47%

18%

REALTOR

25-34Member

Ages

NAGLREP Members Self Identify as Being:

Length ofNAGLREP

Membership

PERCENTAGE OF NAGLREP MEMBERS

35-44 45-54 55-64 65-74

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other*

*Other defined as Mortgage, Title,and other real estate professionals

Broker/Owner

Lesbian

Bi-Sexual

Allies

81% 10%80%Residential Only

20%Resimercial

9%

10% 10%16%36% 28%

0-2 years

3-5 years

6+ years

54%33%

4%9%

Gay

35%

47%

18%

REALTOR

25-34Member

Ages

NAGLREP Members Self Identify as Being:

Length ofNAGLREP

Membership

PERCENTAGE OF NAGLREP MEMBERS

35-44 45-54 55-64 65-74

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other*

*Other defined as Mortgage, Title,and other real estate professionals

Broker/Owner

Lesbian

Bi-Sexual

Allies

81% 10%80%Residential Only

20%Resimercial

9%

10% 10%16%36% 28%

0-2 years

3-5 years

6+ years

54%33%

4%9%

Gay

35%

47%

18%

REALTOR

25-34Member

Ages

NAGLREP Members Self Identify as Being:

Length ofNAGLREP

Membership

PERCENTAGE OF NAGLREP MEMBERS

35-44 45-54 55-64 65-74

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other*

*Other defined as Mortgage, Title,and other real estate professionals

Broker/Owner

Lesbian

Bi-Sexual

Allies

81% 10%80%Residential Only

20%Resimercial

9%

10% 10%16%36% 28%

0-2 years

3-5 years

6+ years

54%33%

4%9%

Gay

35%

47%

18%

REALTOR

25-34Member

Ages

NAGLREP Members Self Identify as Being:

Length ofNAGLREP

Membership

PERCENTAGE OF NAGLREP MEMBERS

35-44 45-54 55-64 65-74

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other*

*Other def ined as Mortgage, Title,and other real estate professionals

Broker/Owner

Lesbian

Bi-Sexual

Allies

81% 10%80%Residential Only

20%Resimercial

9%

10% 10%16%36% 28%

0-2 years

3-5 years

6+ years

4

We successfully campaigned

for the National Association

of REALTORS® to support

the Equality Act and The Fair

and Equal Housing Act.

54%33%

4%9%

Gay

35%

47%

18%

REALTOR

25-34Member

Ages

NAGLREP Members Self Identify as Being:

Length ofNAGLREP

Membership

PERCENTAGE OF NAGLREP MEMBERS

35-44 45-54 55-64 65-74

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other*

*Other defined as Mortgage, Title,and other real estate professionals

Broker/Owner

Lesbian

Bi-Sexual

Allies

81% 10%80%Residential Only

20%Resimercial

9%

10% 10%16%36% 28%

0-2 years

3-5 years

6+ years

The NAGLREP membership base is incredibly experienced

and successful, especially when compared to the overall

NAR membership. Almost 50% of all members have been in real estate

for 11-to-25 years compared to only 33% for NAR membership. We skew

urban (48%) vs. suburban (38%).

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6 - 10 11 - 15 16 - 25

15% 12%

27%17% 19% 16%

NAGLREP NAR

NAGLREP

NARNAGLREP

NAR

Years of Experience

Membership includes 2,000+ real estate professionals in

the United States and international territories.

NAGLREP continues to grow with a 30% increase in year-over-year

membership as we celebrate our 10th anniversary.

NAGLREP’s work within the local real estate industry has steadily increased.

NAGLREP chapters are operating around the nation including:

San Francisco, San Diego, Austin, Denver, Chicago, Washington, D.C.,

Raleigh, New York City, Philadelphia, Minneapolis, Atlanta, Fort Lauderdale,

Tampa/St. Petersburg, and Kentucky.

Four-out-of-five NAGLREP members have indicated a desire to participate

in NAGLREP activities locally.

NAGLREP members

are some of the most

successful in the entire

real estate industry.

Northeast Mid Atlantic Midwest South Southeast Southwest West PacificNorthwest

Canada

13%

26%

6%11%

6% 3%

14% 13%

6%Other

International

2%

6

Less than $500K $500K - $2 Million $2 - $4 Million $4 - $6 Million

7%

27%

14%24% 20% 18% 13% 10%

NAGLREP

NAR

NAGLREP

NARNAGLREP NAR

NAGLREPNAR

Sales Volume Per Year (Volume USD)

$6 - $10 Million

16%8%NAGLREP

NAR

$10+ Million

23%

6%NAGLREP

NAR

$75 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000 - $249,999

11% 9%20%

10%18%

5% 6% 3%NAGLREPNAR

NAGLREP

NAR

NAGLREP

NAR NAGLREP NAR

Gross Income Per Year ($ USD)

$250,000+

16%6%NAGLREP

NAR

Almost 60% of NAGLREP members produce 16+

transaction sides a year while nearly 40% do more than $6 million

in sales volume annually. This business acumen translates to $150,000+ in

gross income for 40% of NAGLREP members.

11 - 15 16 - 20 21 - 50 50+

21%15% 16%

10%

27% 22%14%

5%NAGLREP

NAR NAGLREPNAR

NAGLREPNAR

NAGLREP

NAR

Transaction Sides Per Year

Members Regularly Refer Providers

The ever-evolving real estate industry allows NAGLREP members to

continuously engage and refer with ancillary business.

Almost all NAGLREP members have referred mortgage and home inspection professionals, 98% and 91% respectfully, over the last year.

The opportunity exists for the title insurance (83%), home/renter

insurance (36%) and mortgage insurance (14%) professionals to work

more closely with NAGLREP members for referrals.

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NAGLREP members are

extremely loyal with

77% looking favorably on

corporate sponsor partners.

80% NAGLREP members agree

their involvement with a

national LGBT Real Estate

Association gives them

added credibility with their

LGBT clients.

98%Mortgage Professional

78%Home Warranty

83%Title Insurance

91%Home Inspection

Corporate Partners

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For more information visit NAGLREP.com or call 561.865.6117