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National Careers Ambassador
Key Points
• Scott Cam was announced as the National Careers Ambassador on10 October 2019.
• The Ambassador will champion the work of the National CareersInstitute.
• The Ambassador will help the Institute to deliver consistentinformation about career pathways in collaboration with:
o government,o industry,o schools, ando employers
• The Ambassador will also assist the Institute in raising the profile ofvocational education and training as a valuable and rewardingchoice.
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FOI/2020/121 page 1 of 102
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If asked: What has Mr Cam done since being appointed?
• The role of the Ambassador is to raise awareness of careerseducation and information, promote career pathways, particularlyVET pathways, and promote the initiatives of the National CareersInstitute.
• Since being appointed, he has reached Australians throughattending events (in person and by featuring in videos) andpublishing social media posts, for instance.
• Further questions should be directed to the Department ofEducation, Skills and Employment.
If asked: What will Mr Cam do over 2020?
• Mr Cam will undertake a range of activities in 2020, including:
o events e.g. attend National Careers Week,
o stakeholder engagement activities e.g. through the NationalCareers Institute’s e-hub,
o engagement through social media channels,
o featuring in digital materials such as videos, and
o collaborating with the Institute to shape its future.
If asked: How much is Mr Cam being paid?
• Mr Cam will be paid $350,000 for this role.
o (This consists of $262,500 (ex GST) in 2019–20 and $87,500(ex GST) in 2020–21).
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• Over his 15 month contract, Mr Cam will undertake a range ofactivities to:
o Promote career education and career pathways throughstakeholder events and forums.
o Encourage conversation about the careers development systemthrough the National Careers Institute’s e-hub website.
o Promote the work of the National Careers Institute and highlightVET pathways and career development.
• The Ambassador is also playing an important role highlighting theadvantages of the VET system and its role in supporting individuals totrain, retrain and upskill.
Document 2FOI/2020/121 page 5 of 102
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s47C, s47F(1)
Remuneration and travel costs• The total value of Mr Cam’s contract is $350,000. This consists of
$262,500 (ex GST) in 2019–20 and $87,500 (ex GST) in 2020–21.
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s47C, s47F(1)
s47C, s47F(1)
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Our contract with the National Careers Ambassador, differs in that it is a contract over a term of15 months. Over that time, the Ambassador will be engaged in a number of activities for theInstitute, including events, filming, image use and social media presence. The role of theAmbassador also carries on outside of the specified activities, as the contract gives the Institutethe rights to use the Ambassadors likeness on materials over the contracted period. Finally, theAmbassador will present and endorse a report on the activities of the Institute at the end of thecontracted period to the Prime Minister.
to this end the contract with theNational Careers Ambassador will appear for $350,000
s. 22(1)(a)(ii)
s. 22(1)(a)(ii)
s. 22(1)(a)(ii)
Document 14FOI/2020/121 page 54 of 102
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What will the National Careers Ambassador do? How will his role make a difference to people looking for work?
The National Careers Ambassador will work across government, industry, schoolsand employers to make sure that career pathways are working properly, for jobs nowand in the future.
As National Careers Ambassador, Scott Cam will attend a number of events related tothe National Careers Institute’s work, to raise the profile of vocational education andtraining as a valuable and rewarding choice with great earning potential.
s. 22(1)(a)(ii)
Document 15FOI/2020/121 page 56 of 102
As part of the contract, the National Careers Ambassador will be working andavailable over a 15 month period undertaking the following activities:
o attending events connected with the National Careers Instituteo filming to produce videos for the National Careers Instituteo providing a social media presence, o the use of the Ambassador’s image and likeness on National Careers Institute
materialso providing a report to Government on the activities of the Institute after 12
months
s. 22(1)(a)(ii)
Document 15FOI/2020/121 page 58 of 102
s4 s4
7F s47F(1)
National Careers Ambassador
s. 22(1)(a)(ii)
s. 22(1)(a)(ii)
Document 17FOI/2020/121 page 71 of 102
s47C, s47F(1)
The value of the contract with is $350,000
excluding GST.
Activities the Ambassador will undertake as part of the contract are
as follows:
o Attendance at events or announcements relating to
the National Careers Institute (the Institute).
o social media .
o Promotional material including pre-recorded videos
for use online, printed collateral and social media posts.
o Use of his name, profile, image and reputation for promotional
activities and commercial uses.
o Report on progress made by the National Careers Institute at
the end of the contracted term (December 2020).
s. 22(1)(a)(ii)
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FOI/2020/121 page 72 of 102
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s47F(1)
s47F(1)
s47F(1)
s47F(1)
s47F(1)
UNCLASSIFIED
- Attachment B
Background information
National Careers Ambassador and National Careers Institute
In the Budget, the Institute was allocated funds for the engagement of a National CareersAmbassador (the Ambassador) role to champion and promote the work of the Institute througha range of activities. The Ambassador is required to report to the Government on the progress ofthe Institute 12 months after its establishment, and work with the Institute across itsstakeholder cohorts to assist in the development of nationally consistent career developmentprovision.
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Document 20FOI/2020/121 page 80 of 102
s34(3)
s47F(1)
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OFFICIAL
o attend events or announcements relating to the National
Careers Institute
o use his social media presence to promote the work of the
Institute
o provide promotional material including pre-recorded videos
for use online, printed collateral and social media posts.
o provide his name, profile, image and reputation for
promotional activities and commercial uses.
o Report on progress made by the National Careers Institute
at the end of the contracted term (December 2020).
Document 22FOI/2020/121 page 96 of 102
s22
s22
OFFICIAL
Page 4 of 5
The value of the contract with is $350,000
excluding GST.
Activities the Ambassador will undertake as part of the contract are
as follows:
Document 22FOI/2020/121 page 98 of 102
s22
s22
s47C & s47F(1)
s47F(1)
OFFICIAL
o Attendance at events or announcements relating to
the National Careers Institute (the Institute).
o social media
o Promotional material including pre-recorded videos
for use online, printed collateral and social media posts.
o Use of his name, profile, image and reputation for promotional
activities and commercial uses.
o Report on progress made by the National Careers Institute at
the end of the contracted term (December 2020).
Document 22FOI/2020/121 page 99 of 102
s22
s47C & s47F(1)
s47C &
s47C & s47F(1)
s47C & s47F(1)
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OFFICIAL
The Ambassador will champion the work of the National CareersInstitute
The Ambassador will help the Institute to deliver consistentinformation about career pathways in collaboration with:
o government,
Document 22FOI/2020/121 page 100 of 102
s22
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