NATIONAL COASTAL PROVINCE CRUISE LINE TOURISM AND BLUE FLAG BEACH WORKSHOP

JANUARY 27TH 2009 / 14:30 – 17:00, CTICCCAPE TOWN – SOUTH AFRICA

WELCOME

AGENDA

IMPORTANTLY:

Please:

• Seek for clarity

• Share and gain what you need to enable buy-in

• Be sensitive to time limitations

WORKSHOP EXPECTATIONS AND DESIRED OUTCOMES

SINDISWA NHLUMAYODEPUTY DIRECTOR GENERAL TOURISM

DEPARTMENT OF ENVIRONMENTAL AFFAIRS AND TOURISM

SETTING THE SCENE

• For South Africa to become and remain a:

– high profile,

– high preference,

– highly competitive

Tourism destination on the global stage, it is critical that we as a destination remain in touch with and on the leading edge of destination development and experience delivery excellence.

• This includes both INNOVATION and ACCREDITATION.

SETTING THE SCENE (CNTD)

• DEAT is excited to host this important mini workshop with all coastal provinces of South Africa, namely:

– Western Cape

– KZN,

– Northern Cape and

– Eastern Cape.

• This workshop has been designed to be a true working session: visionary, strategic yet practical, developing a national, integrated approach to Cruise Tourism as well as Blue Flag Status.

WORKSHOP START-POINT

• CRUISE TOURISM:

This is a segment of Tourism which DEAT believes must become involved in:

• Seriously

• Collectively

• Strategically

• Competitively

• BLUE FLAG STATUS:

It is critical we maintain and leverage this accreditation as a critical competitive asset on the global tourism stage.

EMPHASISING THE IMPORTANCE OF CRUISE TOURISM

“ There is no doubt that the cruise business is one of the fastest growth areas in the tourism sector and that it has begun to take the necessary action to ensure its quadruple bottom line sustainable long term operation - climate, environment, social and economic.

Any country with a great coastal product - like South Africa - would do well to secure its share of this growing market by investing in state of the art infrastructure and training to provide a quality experience in an increasingly competitive area.”

Geoffrey Lipman Assistant Secretary General UNWTO

WORKSHOP GOALS

Today’s Workshop seeks to:

• Set the context of the importance of on Cruise Tourism and Blue Flag Beach status

• Communicate DEAT’s prioritisation of these two strategic drivers of Tourism growth and competitiveness

• Gain consensus on the best way of taking Cruise Liner tourism forward;

• Share findings of an initial feasibility study completed by the City of CT on the potential of the cruise liner industry around the Southern African coastline;

/cntd.

WORKSHOP GOALS (CNTD.)

• Achieve understanding of the challenges facing the industry;

• Achieve agreement of the need to pursue Cruise Tourism and Blue Flag Beach status as a national Tourism priority, supported by coastal province Tourism authorities

• Agree next steps, roles and accountabilities of examination and mobilisation of the potential of Cruise Tourism and Blue Flag Beach status

WORKSHOP OUTPUTS

• Coming out of the Workshop a clear Framework for both Cruise Tourism and Blue Flag Beach Status will be created based on workshop outputs.

• Specifically the Workshop will provide critical input into:

• a SHORT TERM STRATEGY (towards 2010);

• a LONG TERM PLAN REVIVING THE SECTOR;

• DEFINITION OF ROLES of the three spheres of government and the industry stakeholders.

POTENTIAL OF SOUTH AFRICA AS A CRUISE DESTINATION

BEV MITCHELL

M.D., MITCHELL DUPLESSIS PROJECTS (PTY) LTD | LANDDESIGN

TKZN: LEARNINGS TO DATE ON THE DEVELOPMENT OF CRUISE TOURISM

NALELI WASSA

C.O.O., TKZN

CRUISE TOURISM: AN INDUSTRY PERSPECTIVE

SELLO RASETHABA

MEDITERRANEAN SHIPPING COMPANY

DISCUSSION

BLUE FLAG BEACHES

ALISON KELLY

NATIONAL MANAGER, BLUE FLAG PROGRAMME

INTEGRATED PLAN TO MAXIMISE MULTI-FUNCTIONAL USE OF ETHEKWINI

BEACHES

SIVA CHETTY

DEPUTY HEAD: POLLUTION CONTROL SUPPORT AND RISK MANAGEMENT, ETHEKWINI HEALTH

DISCUSSION

NEXT STEPS

WORKSHOP OUTPUTS (REPRISE)

• Coming out of the Workshop a clear Framework for both Cruise Tourism and Blue Flag Beach Status will be created based on workshop outputs.

• Specifically the Workshop will provide critical input into:

• a SHORT TERM STRATEGY (towards 2010);

• a LONG TERM PLAN REVIVING THE SECTOR;

• DEFINITION OF ROLES of the three spheres of government and the industry stakeholders.

THANK YOU