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National Consumer Agency
Market Research Findings:Second Hand Car Sales
March 2012Research Conducted by
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Key Findings
Second Hand Car Sales
Research Background and Methodology
Profile of Sample
Table of Contents
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Key Findings
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Key Findings - I
• In the past 7 years 40% of consumers have purchased a second hand car, of these:
• 35% bought from an independent garage/dealer
• 33% bought from an authorised dealership
• 28% purchasing from a private individual sale
• 15-24 year olds tend to buy more from independent garages/dealers
(39%) and private sales (39%)
• 55+ age group are more likely to buy from an authorised dealer (43%)
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Key Findings - II
• Car Checks Prior to Purchase
• 11% of purchasers did not perform any checks before buying the car.
• 29% did not check all documentation/service history
• 45% did not check/ask if the car was crashed
• 46% did not have a mechanic check the car
• 62% did not check/ask if odometer reading was genuine
• 63% did not check if there was any outstanding finance on the car
• 83% did not complete background checks (motorcheck.ie etc.)
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Second Hand Car Sales
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Experience of Purchasing Used Cars
Incidence of purchasing within the Past 7 years?
No
Yes
40%60%
Where Purchased From?
(Base: All who purchased a used car within the past 7 years - 397)
2 in 5 have purchased a used car within the past 7 years; of which almost 7 in 10 purchased through either a dealer or an independent garage. It was found that the younger age group 15-24 year olds tend to buy more from independent garages/dealers (39%) and private sales (39%) with
the 55+ age group more likely to buy from an authorised dealer (43%).
33
35
28
4
Authorised dealership
Independent garage/dealer
Private individual sale
AuctionOther
%
(Base: All aged 15-74, 1,000)
–
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Check all documentation/service history
Check/ask if car was crashed
Had a mechanic check car
Check/ask if odometer reading was genuine
Check if any outstanding finance on car
Completed background check (motorcheck.ie etc.)
No checks
Other *
Checks Completed Before Purchase
(Base: All who purchased a used car within the past 7 years - 397)
One in ten (11%) did not perform any checks prior to purchasing a second hand car. Consumers are most likely to check documentation and service history (71%). 55% checked
if the car was crashed and 54% had a mechanic check the car.
71
55
54
38
37
17
11
4
* All other mentions 2% or less
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Research Background and Methodology
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The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74.
To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class.
Interviewing was conducted over a four week period in November 2011.
Research Background and Methodology
Nov/Dec 2007
Aug 2008Nov/Dec
2008
Nov/Dec 2009 June 2010Nov/December
2010
Benchmark
Wave 4 Wave 5
Wave 1 Wave 2
Wave 6
May/June 2011
Wave 7
May/June 2009
Wave 3
Nov 2011
Wave 8
Current Wave
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1728
4822
52
19
2816
1826
49
26
51
SEX AGE REGION SOCIAL CLASS
Profile of Sample
(Base: All aged 15-74 – 1,000)
Male
Female
% % % %
15-24
25-34
35-44
45-54
55+
Dublin
Rest of Leinster
Munster
Conn/ Ulster
ABC1 F50+
C2DEF50-