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National Representative 2012 - 2013 Growing Revenue for Your PTA. Growing Your PTA Revenue. By the end of this workshop you will know:. Ways to increase your PTA revenue Steps to make your PTA sponsor friendly How to effectively write grants to gain revenue. Ways to Increase - PowerPoint PPT Presentation
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National Representative 2012 - 2013
Growing Revenue for Your PTA
Growing Your PTA Revenue
By the end of this workshop you will know:
• Ways to increase your PTA revenue• Steps to make your PTA sponsor friendly• How to effectively write grants to gain revenue
Ways to IncreaseYour PTA Revenue
Ways to Increase Your Revenue5 Steps to Get You on Target
• Increase PTA Memberships
• Increase Non-Dues Revenue
• Increase Your Exposure
• Execute Profitable Events
• Establish Your PTA as Parenting Experts
Ways to Make Your PTA SponsorFriendly
SponsorshipDefinition
Financial or in-kind support by an outside party, usually a corporation or business. It is different from a charitable contribution in that a sponsor desires to receive good-will and public acknowledgment in exchange for its support.
And now a word from
our sponsor…
And now a word from
our sponsor…
Is Your PTA Sponsor-Friendly?What Sponsors Look For to Commit Dollars to Your PTA
• Visibility and Exposure
• Demographics
• Exclusivity
• Relevance to their Brand
• Expected Outcomes
• Hospitality
• Activation
• Return on Investments
Finding Your Best Sponsor How to Target Potential Sponsors
1. Make a list
2. Research
3. Find the contact
4. Cold-calling
5. Schedule a meeting
6. Send a proposal
1. Brief intro
2. State your challenge
3. Identify how support helps
4. Identify opportunities
5. Identify your needs
6. Thanks!
7. Keep it short!
8. Spell check and edit
How to ASK for SupportWriting the Sponsorship Proposal
1. Agreement terms
2. Outline the deal
3. Protect PTA name/logo
4. Review and approve
5. Include key clauses
6. Termination
7. Attorney Review
How to DEVELOP an AgreementImportant Elements of the Sponsorship Agreement
National PTA Participant
Activity
You should be accessible, responsive, and check-in with
the sponsor regularly.
It’s ok to list a few of the sponsor’s products.
It’s ok to tell people to buy something from your sponsor.
It’s good to let the sponsor review content or messaging
before sharing it.
It’s ok to provide value-added opportunities. For example,
acknowledging the sponsor of your event on your PTA
Facebook ..even though it wasn’t in the original agreement.
In general, don’t be flexible or accommodate changes when working with your sponsor.
Fulfill ALL agreement obligations.
You can include a “Thank You” recognition for the sponsor on
signage, online, in newsletters, on brochures and in other publications
which may include the sponsor’s logo, tagline, URL link, phone
number or address.
It’s ok to provide endorsement language, an advertisement or
testimonial for the sponsor.
It’s ok if you don’t send a thank you letter to your sponsor.
Correctly fulfilling your sponsorship obligations is
enough.
Winning a Grant for Your PTA
GrantDefinition
A grant is financial assistance from a federal agency, foundation, or corporation to a non-profit organization to carry out a specific purpose.
Grant Writing Process
Research
Contact
Plan & StrategizeGather Info
Write LOI
Grant Funding Sources 1. Federal Funding2. Private Funding3. Corporate Funding
Types of Grants1. Unrestricted & Restricted2. General Operating3. Capital4. Core Support5. Seed6. Challenge / Matching
Ways to Make Your PTA’s Grant Application Stand Out Stand Out
How to WRITE a Grant ProposalWhat to Include
1. Cover Letter
2. Executive Summary
3. Association Background
4. Need Statement
5. Project Goals & Objectives
6. Implementation Plan
7. Evaluation Plan
8. Project Budget & Narrative
9. Attachments
How Worthwhile Grant Proposals Get
Go Tell Your PTA’s Story!
Questions?
(800) 307-4PTA (4782)[email protected]
PTA.org
For a copy of this presentation, visithttp://pta.org/1949.htm