NATIONAL SALES UPDATE – Q2

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PRIVATE  and  CONFIDENTIAL:  Not  to  be  Reproduced  or  Distributed.  

Definite booking results for Q2: Chuck Carter: $713,299

Barb Gendron: $490,208

Ryan Donckers: $291,322

Robin Bammert: $239,839

NATIONAL SALES Q2 RESULTS

NATIONAL SALES Q2 REVENUE AND HIGHLIGHTS

August 4, 2015

Q2 leads and bookings for National Sales grew 30% plus over prior year, with all Directors exceeding their Q2 goals.

IN DEFINITE BOOKINGS

CLOSED $1,734,668

355 leads representing $5,502,336 in revenue opportunity

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NATIONAL SALES UPDATE – Q2

PRIVATE  and  CONFIDENTIAL:  Not  to  be  Reproduced  or  Distributed.  

Chuck Carter manages the Horizon Air contract relationship for RLHC. Lisa McCaslin, Task Force Director of Sales for Red Lion Hotel Wenatchee, saw an opportunity with that contract rate. She noticed it was well below the market and began working with Chuck and the Wenatchee Revenue Team. Lisa successfully negotiated a three-year contract with a 30 percent increase in the room rate. That is $438,000 in revenue over the next three years, with $105,000 of that incremental due to the rate increase.

“Always do your best. What you plant now, you will harvest later”.

Og Mandino

Task Force, National Sales and Red Lion Hotel Wenatchee Collaborate to Increase RevPAR RevPak GMS System Activity Update (cont’d)

August 4, 2015

April and May brought our hotel sales teams out in force in Sacramento, Portland, Olympia and the Northeast United States. 24 RLHC Sales and Catering Managers, along with nine National Sales Directors visited more than 157 accounts and uncovered more than $3 million in business opportunities. Much of that opportunity is in the pipeline and being converted.   Customer events are a great way to demonstrate our product capability by highlighting our talent in the culinary arena, banquets and overall guest service. More than 75 prospects and customers were treated to a feast of flavor and color from the culinary, banquets and catering teams at Red Lion on the River in Jantzen Beach during our Portland Sales mission. Several customers hadn’t been to Jantzen Beach in some time and their expectations were exceeded all around. We invite you to join our coordinated sales efforts and host a customer event at your hotel. With preparation, it always pays off!

RLHC National Sales Missions Deliver Results

NATIONAL SALES TEAM

Sharon Andrade VP National Sales Robin Bammert, NDOS Government, Military & Religious Chuck Carter, NDOS Tour & Travel, Entertainment, Transportation/Permanent Dana Divine, NDOS Corporate Group and Preferred Corporate Travel, Consortia Ryan Donckers, NDOS Sports, Team Travel & Fraternal Barb Gendron, NDOS Washington State Association

NATIONAL SALES UPDATE – Q2

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PRIVATE  and  CONFIDENTIAL:  Not  to  be  Reproduced  or  Distributed.  

RLHC and Cascadia Soapery Find Fans on the East Coast RLHC National Sales and partner hotels blitzed markets in New York City, Washington DC and Baltimore. On these missions, the teams brought news of new locations, Cascadia Soapery bath amenities and the Hotel RL brand. Together, they uncovered new business opportunities for RLHC. Prospects and customers we called upon received a Cascadia Soapery amenity package and they were impressed by the scents and unique branding. Some even asked where they could buy the products. More than 31 direct sales appointments have resulted in identifying more than $1.3 million in business opportunities, $89,000 of which has converted to definite business.

RLHC, GuestHouse International and Settle Inns Represent in our Customer Marketplaces Chuck Carter and his team met with 48 FIT contacts, as well as international, wholesale and tour operators. The international operators showed great interest in our Guest House and Settle Inns and Chuck has sent FIT and wholesale tour leads to more than 35 hotels since the IPW Marketplace. American Ring Travel, Meeting Point North America and ATI are a few of the wholesale operators now considering RLHC hotels.

August 4, 2015

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NATIONAL SALES UPDATE – Q2

PRIVATE  and  CONFIDENTIAL:  Not  to  be  Reproduced  or  Distributed.  

“Always do your best. What you plant now, you will harvest later”.

Og Mandino

RevPak GMS System Activity Update (cont’d)

TASK FORCE SALES SOLUTION TEAM

Dennis Porter DOS – Task Force Lisa McCaslin DOS – Task Force Teri Sweeney DOS – Task Force Valinda Cortez DOC – Task Force Marlys Kemmish DOC – Task Force

Chuck Carter presented to more than 31 TAP partners and had great interest from them in our Harrisburg, Baltimore and Detroit locations. Travel Alliance Partners represent a group of retail tour operators from across the country that include RLHC hotels in their itineraries with guaranteed departures. Some of the partners include Western Leisure, AFC Tours and Charters, Anderson Vacations and Oregon West Excursions.

Travel Alliance Partners (TAP)

Robin Bammert passed her Certified Government Meeting Planner Certification at this year’s conference in Minneapolis. In addition, the team networked with more than 200 government meeting planners.

Society of Government Meeting Planners

Robin Bammert represented RLHC at this conference held in Jacksonville, Florida. Robin has been forging a relationship with Arrowhead Conferences, the largest Christian Meeting Planner organization.

Christian Conference Management

Barb Gendron and the RLHC Sales Team had a great presence again at this year’s WSAE conference at the Tulalip Resort & Casino. As a sponsor, RLHC had a five minute presentation and used the opportunity to highlight Hello Rewards, Event Planner Rewards and our new brand, Hotel RL.

Washington Society of Association Executives

Barb Gendron, with the Wenatchee, Olympia and Yakima sales teams, won a three year contract with the Washington Newspaper Publishers Association. Barb highlighted excellent perks from the Book More, Stay More and Save More campaign. In 2016, the WNSPA will host their events at Red Lion Hotel Wenatchee, 2017 events will be at Hotel RL Olympia and 2018 events at Red Lion Hotel Yakima. Barb created a compelling proposal in a mock “newspaper” format, which also helped to seal this deal. The WNSPA was impressed by her attention to detail and interest in their business. Securing multi-year and multi-booking deals is a great way to build your group base. Book More, Stay More, Save More can be your perfect tool in doing just that.

Book More, Stay More, Save more Wins Multi-Year Contract

August 4, 2015