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Harnessing the Power ofSocial Media Marketing
A bi
t of H
isto
ry
• Radio – 38 years
• TV – 13 years
• Internet – 4 years
• Facebook – Added 100 million users in less than 9 months
Source: United Nations Cyberschoolbus Document and Mashable
Number of years to reach
50 million users
Why
Soc
ial M
edia
Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009Nielson report, Global Faces and Networked Places, 2009
90 % of people
trust
recommendations
from people they
know
70 % of people
trust
recommendations
from people they
don’t know
300%The growth in the
time spent on
social networks
1 – 1 is the
new marketing
reality replacing
1 to many
Face
book
Sta
tistic
s• + 600 million users
• + 50% of users log on to Facebook daily
• 130 average number of friends per user
• 55 minutes average time spent per day
• 2 X – Mobile users more active than non-mobile users
Add Fans each month
Encourage Participation
Drive Traffic from Facebook to your site
Profile Design and Optimization
Content Posting
Encourage Conversations
Analytics and reporting
Case
Stu
dy
Facebook is now Biggest Referral SiteIncreased SalesImproved AwarenessBrand development
Twitt
er+ 200 Million users (ComScore)
140 Million tweets per day
55% female tweeters (Quantcast)
347% jump since a year ago in people accessing Twitter via mobile devices (social network watch)
• Build Followers each month• Post Tweets• Tweets relevant to – your business,– its industry– the market & general current events.
• We strategize with you to determine any specific
topics or themes to focus on• Post updates that capitalize on current trending topics to increase visibility.• Target updates that are likely to appear in
Google’s Real Time results.
Case
Stu
dy
Created Awareness amongst thousands of travel critics and travel agentsOver 1000 new visits per monthNew Sales
http://www.nationalpositions.com/webinars/videoseo.html
YouT
ube
Stati
stics
2 billion videos viewed each day
2nd most popular search engine
60% believe that when a company releases a new service or product, it should be promoted via YouTube video clip
37% bought an item they saw advertised on YouTube
Vide
o Se
arch
Eng
ine
Opti
miz
ation
30 second video productionVideo Keyword selection
YouTube Channel setup and personalization
Video upload
Video tag optimization *
* Ask us about our full Video SEO (VSEO) Packages Gain maximum visibility on YouTube as well as across multiple search engines
Case
Stu
dyDominates Vintage Guitars
174,442 Video Views29,478 site visits568% increase in traffic
Mon
thly
Str
ateg
y Co
nsul
ting Develop new initiatives such as
ContestsPollsBrand awareness campaignsEvent promotionLatest Product News and Trends to generate Community Engagement
Nati
onal
Bra
nd B
oost
er
Everything you need to run an effective Social Media campaign
Build a community
Generate brand awarenessImproved SEO rankingsIncreased traffic
Generate more sales or leads
Win
ning
Str
ateg
y