National Tourism Sector Strategy

(NTSS)

Presentation to the Portfolio Committee on Tourism

Purpose

The purpose is to inform Parliament on progress on the implementation of the NTSS

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Introduction: Strategic Objectives

Theme 1: Tourism & the Economy

To grow the tourism sector’s absolute contribution to the economy

To provide excellent people development and decent work within the tourism sector

To increase domestic tourism’s contribution to the tourism economy

To contribute to the regional tourism economy

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Introduction: Strategic Objectives

Theme 2: Visitor Experience & the Brand

To deliver a world - class visitor experience To entrench a tourism culture amongst South

Africans To position South Africa as a globally recognized

tourism destination brand

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Introduction: Strategic Objectives

Theme 3: Sustainability & Good Governance

To achieve transformation within the tourism sector To address the issue of geographic, seasonal and

rural spread To promote responsible tourism practices within the

sector To unlock local government tourism economic

development potential

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Progress on Implementation of NTSS

Delivery Mechanism (National Stakeholder Forum):launched 29 June 2011 Resulting in process for alignment between

government and private sector NTSS actions identified (short, medium and long term)

for MIPTECH Working Groups (national and provincial level implementation)

Business, Knowledge and Communicators Forum Monitoring and Evaluation:

Cluster sub-committees currently being constituted Matrix in place

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DELIVERY SECTOR SUB-FORUMS

Business Government Labour, NGO & CBO

Knowledge Communicators

MONITORING CLUSTER SUB-COMMITTEESPolicy, strategy, regulations, governance, and monitoring & evaluation

Tourism growth and development – Demand & Supply

People Development

Enablers

NATIONAL TOURISM STAKEHOLDER FORUM (NTSF)

NTSS Implementation – Structural Arrangement

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Progress on Implementation of NTSS Cont…

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The NTSS Implementation Delivery Mechanism structural arrangement (slide 7) – is a result of extensive long debate between all stakeholders, and a comprise by all.

Short term NTSS Actions identified are already being implemented through the: Annual Performance Plan of the National Department of

Tourism (NDT) and South African Tourism (SAT) MIPTECH Working Groups Sector Sub-Forums

Progress report to Cluster Sub-Committee meetings and the National Tourism Stakeholder Forums.

Sector Sub-forum Programme of WorkCLUSTER 1 - Policy, strategy, regulations, governance, and monitoring and evaluation

THRUST ACTIONS SECTOR SUB-FORUM

Research, Information and Knowledge Management

• Enhance the capacity of the research and knowledge management• Develop a database of all tourism assets, and explore mechanisms and ways of promoting the registration• Finalise the e-library

• Implement electronic and other means of determining passenger movements• Develop a national web-based and/or mobile/cell-based system for visitors to complete visitor satisfaction forms•Track industry competitiveness

• Develop a tourism index to monitor the overall performance of the industry on an ongoing basis

• Government, Business, Knowledge Groups• Government, Business• Government, Business, Knowledge Groups, and Labour,NGO’s,CGO’s• Government, Business, Knowledge • Government, Business, Knowledge • Government, Business, Knowledge • Government, Knowledge Group

Policy and legislative framework

• Create a legislative and regulatory environment for tourism development and promotion• Develop measures to ensure tourism resilience and crisis management

•Government,

• Government, Business, Knowledge Groups, and Labour,NGO’s,CGO’s

Collaborative partnerships

• Formalise structures for collaboration and interaction between the public and private sector at national and provincial government level

• Government, Knowledge Group, business

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Monitoring & Evaluation MatrixIndicators Targets Sub-Indicators

and TargetsInstitution Responsible for reporting

Source for verification

Frequency of Reporting

Target Date

Progress Challenges Intervention Measures

GDP Increase in tourism GDP levels

Industry (direct impact)

NDT / StatsSA

TSA/ WTTC Reports

Annually

Economy (direct and indirect impact)

NDT/ StatsSA TSA/ WTTC Reports

Annually

Foreign visitor arrivals

Increase in foreign visitor arrivals

•African air arrivals•African land arrivals •Intercontinental arrivals •Total foreign arrivals

SAT/ StatsSA Tourism Migration Reports / SAT Quarterly reports

Quarterly Annually

Domestic tourism

Increase in number of domestic tourists

•Number of adult travellers[by living standards measure (LSM)]•Total number of trips

SAT/ StatsSA SAT Domestic Reports

Annually

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Progress on Implementation of NTSS … Cont Sector sub-forum meetings underway to reprioritise

activities, identify representatives for Cluster Sub-Committees and prepare reports in line with the M&E Matrix

Knowledge Group, Business and Communicators Sector sub-Forums already met

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Recommendation

It is recommended that the Portfolio Committee notes progress in the implementation of the National Tourism Sector Strategy.

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THANK YOU

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