Market research: a comparison of databases

Handout A: Market informationWhat is the market overview of wearable electronics?

Passport1. Enter in the search box: wearable

2. Select Wearable Electronics

3. Select Market Size to see the aggregated sales of wearable electronics of various countries.

4. Look at the column for 2016.

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Why select Wearable Electronics?

Because you do not know which country to choose and you want a general overview of the market first.

5. Click on the down arrow.

6. The biggest market sizes are listed first.

QA1. Which country has the biggest market size for wearable electronics?

7. Click on Back to Results.

8. Let us look at qualitative data now.

9. Click on “Wearable Electronics in Japan”.

QA2. Browse through the report. Which section of the report shows the top companies and brands?

Frost & Sullivan

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1. Click on Search.

2. Enter in the search box: wearable

3. Browse through the 1st page. It is difficult to find a market overview report on wearable electronics.

4. To find a report on the market overview, go to the right frame “Deliverable Types”. Click on Type.

5. Scroll down.

6. Select:

“Growth Insights” “Market Insights”

7. Click on Update.

8. Click on the report “Wearable Technologies: Has the Next Enterprise Game Changer Arrived? ”.

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9. Browse through the report.

10. Let’s search for information on batteries of wearable electronics.

11. Click on Advanced Search. Enter in the 1st search box: wearable batteries

12. Click on Search.

Reflection:

1. What is the difference in the market information retrieved from Passport and Frost & Sullivan?

Market research: a comparison of databases

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Why select “Wearable Technologies….”

Because the title and subtitle of the report suggests that wearable electronics is a game changer in business. This report may contain an analysis on trends in the business of selling wearable electronics.

Handout B: Consumer information

What types of consumers would buy wearable electronics?

Passport

1. Enter in search box: consumer japan

2. Browse through the reports. There are no specific report on consumers’ attitudes towards wearable electronics.

3. Scroll down and select the report “Consumer Lifestyles in Japan”.

QB1. How useful is this report in helping you understand Japanese consumers’ attitudes and preferences to wearable electronics? (Hint: Do a <CTRL+F>, type in wearable)

Frost & Sullivan

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1. Click on Advanced search

2. Enter in the search box: wearable consumer

3. There are no specific report on consumers’ attitudes towards wearable electronics.

4. Go to Deliverable Types.

5. Select Voice of Customer.

6. Click on Update.

7. Select the 1st report – “Creating a Culture of Health – a 2015 Survey of US Consumers”. Browse the report.

Reflection:

Both Passport and Frost & Sullivan did not have a report specifically on consumer attitudes towards wearable electronics.

1. Does this mean you have to embark on primary research? 2. Can you still use Passport or Frost & Sullivan to get any useful information? What information is useful?

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Market research: a comparison of databases

Handout C: Company information

What information can you find on a specific company in the wearable electronics market?

Passport 1. In the “Wearable Electronics in Japan” report, some top companies in the wearable electronics in Japan are mentioned in the “Competitive Landscape” section. You are interested in the company, Fitbit Inc.

2. Click on Companies tab and search for the company name.

3. Click on United Kingdom which is the only profile available.

4. Click on the report “Fitbit Inc in Consumer Electronics”.

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Frost & Sullivan

1. Enter in the search box: “fitbit inc” (Ensure you use double-quotes)

2. Ensure all boxes Deliverable Types are UNTICKED.

3. Select the report “2013 Entrepreneurial Company of the Year Award for North American Wireless Fitness Tracking”.

Reflection:

Both Passport and Frost & Sullivan did not have much company information.

1. Are there any company information databases? Do I have to do any primary research on companies?

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Apply what you have learnt

State your own research or topic:

Market information1. What keywords describe the market you are interested in? 2. Is it a business-to-business product/service or a business-to-consumer product/service?3. Which country/countries do you think you should target?Passport Frost & Sullivan

Consumer information1. Are your consumers the elderly, children, families, etc?2. Are they of a certain income group? Passport Frost & Sullivan

Company information1. Are you targeting top companies or mid-range or small companies?Passport Frost & Sullivan

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