Native Hospice News Media Kit · 2019-10-08 · Hospice News can create a campaign to deliver on a cost-per-lead basis or guarantee a minimum number of leads based upon high quality

[email protected] | 312.809.5755

Native


Hospice News is a leading online source of news

and information covering the hospice industry.

Hospice News provides a targeted platform unlike

any other publication, giving you the opportunity to

reach decision-makers every day.

2020Hospice NewsMedia Kit


Daily and Weekly Email AdvertisingMinimum commitment of 3 months. Advertisements other than asset promotional space are exclusive for the

month / run of site.

The daily newsletter is delivered Monday and Wednesday to 1,300 subscribers and a summary of the week’s top stories are

sent Friday to over 1,500 subscribers.

* Minimum of 2 consecutive weeks, maximum of 6 consecutive weeks.

LOCATION COST DIMENSIONS CREATIVE TYPE MAX FILE SIZE

Image Ad $3500 550x230 gif/jpg/png 40kb

Text Ad 1 $3500 Title: Max 60 Characters Copy: Max 150 Characters




Asset Promo 1 $400 per week* Title: Max 60 Characters Copy: Max 75 Characters



Image Ad

White Papers and Webinars

Upcoming Events

Text Ad 1

Text Ad 2

Text Ad 3

Text Ad 4

Asset Promo 1

Asset Promo 2

Asset Promo 3


Desktop & Tablet Ad Units

Minimum commitment of 3 months. Each space is exclusive—Run of Site (ROS) for entirety of month.

Web Advertising

50,000 Page Views

Hospice News has over 50,000 page views per month as of August

2019 and roughly 40% of the traffic is desktop and tablet with more

than 32,000 unique visitors.

Unit A

Unit B

Unit C

Unit D

Unit E

Branded Module

Unit F

Native

Footer

LO C AT I O N CO S T/ M O N T H D I M E N S I O N S C R E AT I V E T Y P E M A X F I L E S I Z E

A $2500 728x180 gif/jpg/png 40kb

B $3000 970x90 gif/jpg/png 40kb

C $3000 300x600 gif/jpg/png 40kb

D $2500 300x250 gif/jpg/png 40kb

E $2000Homepage: 728x90

Article Page: 600x250*gif/jpg/png 40kb

F $2000 300x600 gif/jpg/png 40kb

Branded Module $3000 635x395 gif/jpg/png 40kb

Footer $1500 790x225 gif/jpg/png 40kb

NativeHome and article placement*

$2000Logo: 50x20

Headline: Max 10 Charactersvector logo eps/ai 40kb

*For examples of internal article page placements for ad space E and the native ad, please contact your salesperson.


Mobile Ad Units

Minimum commitment of 3 months. Each space is exclusive—Run of Site (ROS) for

entirety of month.

Mobile Advertising

LO C AT I O N CO S T/ M O N T H D I M E N S I O N S C R E AT I V E T Y P E M A X F I L E S I Z E

A (Fixed) $2500 640x100 gif/jpg/png 40kb

B $2000 350x200 gif/jpg/png 40kb

C $1500 350x200 gif/jpg/png 40kb

60% Mobile Traffic

60% of Hospice News traffic comes from mobile devices.

Mobile C

Fixed Mobile A

Mobile B

Fixed Mobile A

Mobile B runs towards

top third of page

Mobile C runs towards

bottom third of page


A sponsored e-blast is the best way to promote your webinar, white

paper or other call to action campaign to drive HN subscribers

directly to your own landing page. Provide us with the creative

(HTML email) and we will send out a dedicated, sponsored email to

our daily subscribers that have opted into marketing messages to

promote your product or service. All sponsored emails are labeled

as [Sponsored] at the start of the subject line. HN will provide basic

open and click rates upon request.

Email blasts cost $3,000 per send.

SponsoredHTML E-Blast

Total number of subscribers receiving promotion via:

Daily Newsletter: 1,200+

Weekly Newsletter: 1,500+

Events and Webinars: 600+

White Papers: 1,200+

Marketing: 1,300+


N O V E M B E R 5 , 2 0 2 0

SUMMIT

Chicago, IL

Half day event in Chicago, Illinois

featuring 4 C-Suite executive

panels on trends shaping the

hospice market.

2 0 2 0 C A L E N D A R

EventsHN hosts live events each year that feature premier speakers, insightful

discussion and networking opportunities to further our attendees’

understanding of the trends and practices defining senior care. Some of the

nation’s most esteemed operators, capital providers, solution providers and

academics involved in the hospice industry attend HN conferences.

Sponsoring is an excellent way to bolster the value of your brand, grow

your contact list and shake hands with prospects and customers. While the

facets of our sponsorship packages differ for each event and can range from

speaking opportunities to cocktail receptions, all of our sponsors can expect

the following:

• Logo recognition on the marketing materials that will be distributed to our

subscribers via email, HN website and social media

• Logo recognition on conference signage and other onsite materials

• Complete list of attendees to the event including title, company name and

email address

• Complimentary tickets to the event

For more details on events visit hospicenews.com/events

https://www.hospicenews.com/events


Branded homepage module

with relevant content feed

Full category takeover with responsive

layout and run of all in-article ads

Branded Module PackagesCustom Homepage Module and Content FeedShowcase your brand and sponsored content in a dynamic,

custom experience that blends seamlessly with other news

content on the HN homepage. These modules allow for

maximum brand impact while still delivering the types of news

and insights readers expect from HN. The content delivered

in the module and feed can feature articles from a related

category, sponsored content or link to your own landing pages

and assets.

Homepage module starting at $3,000 per month.

Branded Category Takeover Sponsor an entire category of articles on HN and extend your

brand’s reach with a custom look and feel for articles in that

category. Let our team create a fully immersive experience with

responsive branded layout and ownership of all in-article ads.

Custom packages starting at $4,000 per month. Contact us

for more information.

[email protected] | 312.809.5755 7


Live WebinarsHospice News can help your organization connect with our audience

through our webinar program.

Work with us to generate leads for your sales team through webinars

that will educate and inform Hospice News subscribers about your

product or service and position your panelists as thought leaders.

Hospice News manages the entire process and helps craft a topic.

You’ll need to provide the content via a slide deck and panelists to help

the message come to life.

The Hospice News team will promote the webinar through our

platform channels to drive our subscribers to register and attend

the webinar. Hospice News can help deliver a webinar on finance,

marketing, technology or other topics that can generate leads.

Pricing for live webinars is $6,000


White PapersWork with us to generate qualified leads through the delivery of white

papers, e-books and research reports regarding your company’s

products and services.

Hospice News can create a campaign to deliver on a cost-per-lead

basis or guarantee a minimum number of leads based upon high

quality digital assets. This process generates the highest quality, most

consistent leads that convert to sales.

We’ll host, create and promote the asset to attract our subscribers to

download and review the content on our platform and regularly pass

those leads on to your company.

Contact us and request a quote for a custom lead generation

campaign for your company.

Pricing starts at $5,000 for the white paper and $8,500 for a

package that includes two email blasts to those subscribed to white

papers and promotion in daily and weekly email.

1

Top Strategies For Diversifying Hospice Services

Key drivers behind the changing hospice landscape

3

In addition to a shift in the types of illnesses, hospice providers are attending to

a more varied set of patients. Adults previously were the exclusive hospice care

recipients;and though they comprise a small subset of patients, many providers

now accept children of various ages. Hospices actually have seen an uptick

in the number of older patients in the more advanced stages of their illness

seeking hospice care, highlighting the growing need for hospice care provided

in hospitals.

Hospice has realized fluctuation in locations where care takes place. Although

hospice traditionally has occurred in patients’ homes, the National Hospice

and Palliative Care Organization (NHPCO) notes that a “growing number of

hospice programs have their own hospice facilities or have arrangements with

freestanding hospice houses, hospitals or inpatient residential centers to care

for patients who cannot stay where they usually live.”

Data from an NHPCO report shows that in 2016 a small majority of hospice days

of care – 55.6% – were provided at a private residence. But that’s followed by

nursing facilities, coming in at 41.9%. Although inpatient facilities only made up

1.3% of the locations where patients received care, that sector is widely viewed

as a notable growth area for hospice providers.

Key Diversification Strategies

Diversification can be carried out both within a hospice provider’s existing

structure, or by partnering with other care providers. Outside partnerships

typically occur through formal, codified agreements for separate entities to

work collaboratively to improve patient care and broaden options, or through

outright business acquisitions.

Partnerships – especially acquisitions – can prove challenging when trying to

get everyone on the same page. Different health care providers follow different

business models and successfully working together involves developing

mutually agreeable strategies and best practices.

55.6%

In 2016, 55.6% of hospice days of care were provided at a

private residence while 41.9% happened at nursing facilities.

HOSPICE DAYS OF CARE

41.9%

PRIVATE

RESIDENCE

NURSING

FACILITIES

E-books and Subscriber Surveys

E-BOOKS

HN can create a highly detailed and visually compelling

e-book between 8-10 pages highlighting topics and

subject matter relevant to your product or service.

These e-books can be combined and distributed via

the HN Resource Center to provide lead generation

opportunities.

E-book pricing starts at $6,000

SUBSCRIBER SURVEYS

Talk to us about connecting with our subscribers via a

custom survey to learn more about their thoughts on

particular topics, events and business challenges that

can help your company.

Subscriber surveys start at $9,500

PAGE NO.

1

[email protected] | 312-809-5755

2019 Skilled NursingOutlook Report

BROUGHT TO YOU BY

PAGE NO.

4

It probably won’t come as a surprise to most industry leaders, but staffing headaches ranked number one among respondents’ concerns for 2019. PDPM and other new payment models followed closely behind, with occupancy concerns coming in third place. New properties and politics, meanwhile, barely made a blip on our participants’ radar screens.

Which of the following is the greatest challenge to skilled nursing in 2019?

What is your outlook over the next 12 months for national occupancy rates for skilled nursing / long term care?

INDUSTRY OUTLOOK

The group was pessimistic about nationwide skilled nursing occupancy rates, which continued to plunge in 2018. Only about 25% of participants thought that census will increase over the coming year, with the remaining three quarters predicting a decline or the pressured status quo.

38% Decrease

25% Increase

37% No Change

Occupancy challenges 19%

0 40%20%

Staffing challenges

New competing properties

New payment models

Political environment

39%

1%

1%

33%

Other 7%

5 Ways Data is TransformingHome Health Care

brought to you by

2

Daily Care CostsNational Median, 2018

Source: Genworth Financial

According to Genworth Financial, the average daily cost of a home health aide in 2018 was $138. The same study found the average cost of a private room in a Skilled Nursing Facility was $275 — more than 75% higher.

“There are markets where there is a lot more aggressive management of post-acute care benefits, where you see substitution of home health for skilled nursing,” says Fred Bentley, vice president with Avalere Health.

2. Proving outcomes

In the shift to value-based care, where payers are focused on quality outcomes rather than fee-for-service, data is critical to home health providers in proving their worth. By tracking data points such as rehospitalization rates, positive patient outcomes such as improvement of dyspnea, ambulation and other outcome measures, high patient survey satisfaction scores, and prevention of events such as falls, providers not only prove their worth to CMS and private insurers, but they can also build referrals based on their outcomes.

Take, for example, hospital systems that have a choice of post-acute providers and in many cases are discharging patients to home health. Given the breadth of home health providers, hospitals and the case managers who coordinate care transitions are motivated by outcomes and low readmission statistics. As care becomes more coordinated, home health providers are also using their success measures to build partnerships with post-acute providers. Streamlining data becomes essential to these partnerships.

Evidence-based clinical content also drives quality outcomes, which are important to ACOs and hospitals that are increasingly demanding that home health agencies show them how it is they are achieving good outcomes. Without being able to point to a standardized, yet individualized, method of care planning, they have a hard time explaining what it is they do to get consistently good outcomes.

HOME HEALTH CARE

Homemaker Services

2018 Cost $132

Home Health Aide

2018 Cost $138

ADULT DAY HEALTH CARE

Adult Day Health Care

2018 Cost $73

ASSISTED LIVING FACILITY

Assisted Living Facility

2018 Cost $132

NURSING HOME CARE

Semi-Private Room

2018 Cost $245

Private Room

2018 Cost $275

A private room in a Skilled

Nursing Facility is more than

75% higher in terms of cost

per day than home health.

Subscriber Survey

E-book

5 Ways Data is TransformingSkilled Nursing

brought to you by



The pioneers driving the future of senior living

B R O U G H T T O Y O U B Y

Do you thrive on change?

For better or for worse, I tend to get excited about change. I tend to challenge the status quo, to look for new opportunities and to push that out.

One of the things that I talk about is that we need to build our failure resume. We need to be willing to share that with others and talk about our failures.

The idea with failure is not just to leave it there but to fail forward. So that has become kind of one of our mantras at Garden Spot Communities, this idea of failing forward. Of doing the post-mortem, understanding why we failed, and then taking those learnings and using those to pivot and to be successful in the future.

Can you describe a time where you tried to bring change about and it didn’t work?

The idea for Sycamore Springs goes back a lot of years. We got to the point where we were ready to do kind of a public introduction of the concept. So we had someone come

from outside the area who was instrumental in bringing co-housing to our country. He came to do kind of an introductory public presentation.

In the middle of the presentation, he put up a slide on the screen that I’d never seen him use before. It was that picture from the ‘60s or early ‘70s of the psychedelic school bus, and all of the hippies lying around on top of the school bus smoking dope. His comment to our group was, “If this was you in the ‘60s, you’re going to love co-housing now.”

Now, we’re in very conservative eastern Lancaster County, Pennsylvania. Amish country. And that was not that group of people in the ‘60s. Frankly, for the next weeks and months, I got hate mail, I got phone

calls. The message was the same: “Who do you think you are, bringing hippies and communists to Lancaster County?”

What happened out of that was — again, this concept of failing forward — we dropped back, we stopped the project from moving forward and we spent a lot of time with the people who were in the focus groups who liked the idea, as well as the people who were really, really angry at us for even considering it.

That was what eventually became Sycamore Springs, with some tweaks and adjustments, and some additional learning. But it was that complete, epic failure that ended up turning out to be one of our great successes.

I tend to challenge the status quo, to look for new opportunities, and to push that out.

“

“

TIPS FOR MAKING

CHANGE

Build a “failure resume.” Learn from mistakes.

Be curious.

Include many stakeholders in the discussion.

ROLE MODELS FOR

CHANGE

We need to be willing to share [our failure resumes] with others and talk about our failures. The idea with failure is not just to leave it there, but to fail forward.

STEVE

SAYS

?

Walt Disney Roy Disney

Steve Wozniak Steve Jobs

Bill Gates Paul Allen

8 | B R O U G H T T O Y O U B Y

Work with HN to create a unique sponsorship around topics

that will attract prospective customers and existing clients. This

highly branded platform can include a variety of options including

custom website, video and more.

These projects are custom designed to incorporate themes,

messaging and timings that fit your organization’s advertising and

marketing campaigns. Projects are developed and designed to be

timely and engaging the audience in an industry discussion. Talk to

us about how we can bring your brand into this arena.

Contact us for more information and pricing.

Exclusive Branded Content


Voices: Executive Thought Leadership Is your company looking for a way to get messaging out from your company’s

executives? Hospice News provides a simple and effective platform for your

executives to deliver unique insights and position themselves as thought leaders.

Our Voices product is a sponsored content opportunity for a question and

answer article to help get your company’s thought leaders to share their

knowledge and subject matter expertise.

The offering consists of the following:

• 8-question Q&A on a particular topic or area, subject to editorial review and

approval by HN

• Included as one article in the daily email newsletter to subscribers upon

publishing

• Labeled as sponsored at start of article

• High-resolution PDF of the interview available to the client for distribution

• Company to provide interviewee head shot to include in the Q&A article

• Company has the ability to link back to corporate website at the bottom

Each Q&A is $2,500 and is limited to four per company annually.


Sponsored ArticlesOur sponsored articles program provides a simple, cost-effective solution to

promote your company and its products/services to our readers. HN will write

an article of 600-750 words that will be posted as a normal article and labeled

[Sponsored] in the headline. The articles will have a “case study” feel and

include clear, consistent language at the beginning and closing of each post

to let readers know about the sponsored article. One subject matter expert

or customer/client (decided upon by the sponsor) will be interviewed for the

article to discuss their experiences and outcomes with the sponsor’s product

or service. Once complete, there will be one opportunity to review the article

draft and provide any feedback within three business days prior to scheduling

the article for publishing.

The sponsored article will be included the day after publishing in the HN daily

email newsletter and remains indefinitely on the site. It will also appear in

the featured section of the home page for three days upon publishing. Each

sponsored article will include 1 - 2 sentences about the sponsor’s business at

the bottom of the article with a link to the home page of their website. Other

links or client supplied pictures are not permitted.

Sponsored articles typically take approximately 1 month from a signed

engagement letter to the time publication of the article, subject to topic

confirmation and availability of client references/resources.

The cost for a sponsored post is $1,000.

For an additional $500, HN can produce a professionally designed PDF of the

article for high-resolution printing and licensed distribution.

[email protected] | 312.809.5755 [email protected] | 312.809.5755

Future Leaders AwardsThe Hospice News (HN) Future Leaders Awards (“the Awards”) program

recognizes the next generation of leaders in the skilled nursing and post-

acute industry.

In a competitive environment for talent, companies are facing an

unprecedented challenge to attract, retain and grow their leaders at all

levels. As a means to highlight some of these exciting individuals, HN has

created the awards program to shine a spotlight on their leadership and

the companies they represent.

The awards program provides opportunities for companies and

organizations to showcase their talent and provide an independently

judged program to provide recognition for the contributions their key

employees are making. These high performing employees are the ones

shaping the future of the delivery of care.

Individuals may enter themselves or a colleague for this awards

program. If you or someone you work with is making a difference, learn

more about nominating him or her for the Future Leaders Awards.

The opportunity to be the exclusive sponsor and participate as a judge

in the program is available for $15,000.

For more details on the Future Leaders program, visit

hospicenews.com/futureleaders

http://hospicenews.com/futureleaders


Aging Media Network, Inc. (AMN) is a business-to-business digital publishing

company with a concentration in aging services. Our brands include:

homehealthcarenews.com seniorhousingnews.com reversemortgagedaily.com


skillednursingnews.com

https://homehealthcarenews.com/

https://seniorhousingnews.com/

http://reversemortgagedaily.com/

https://skillednursingnews.com/

Documents

Native Hospice News Media Kit · 2019-10-08 · Hospice News can create a campaign to deliver on a cost-per-lead basis or guarantee a minimum number of leads based upon high quality