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Native Systems designs online digital platforms and websites that keep every promise to the client’s ultimate goal. A website is a company’s voice and we work with only the most outstanding designers to help you create this voice. We will ensure that your brand is fresh and most importantly recognised.
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Online Digital Platforms & Cloud Computing Unit
Services
Native Systems > What we do
“Offer businesses in the Middle East a unique online presence, effective Internet marketing services and cutting-edge digital consulting solutions”.
Online Strategies & Tactics
Web 2.0 Site Creation
Social Networks Development
e-Marketing Services
Goal
Experience
CSS Web 2.0 Design Information Architecture
User interface design Branding
Graphic Design
User Centric Design
W3C
Accessibility
Search
Taxonomy
Iconography
Collaboration
Web 2.0
Video On Demand
Podcasts
Blogs SEO
User Reviews
Communities Google maps
E-Mail Tagging
IM
Social Networks
Development
Web Analytics XHTML
e-Solutions
RAD
Scrum
Drupal
WordPress
Flash
AJAX
MySQL PHP
ERP Ubercart
e-Strategy
Channel mix
eMarketing
Operational Management eSelf Service
eCRM Affiliates Marketing
Display Ads
Market Analysis
Business Cases
Value modelling
Click stream
Search Marketing
WebTrends
Amazon Web Services
Blogging
Search Optimisation
Logo’s/Identity
Doubleclick
Overture
TradeDoubler
Wire framing
Google AdWords
Reporting Stats
e-Reality
Native Systems > e-Reality
“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web.... Now even my cat has its own page”.
President Bill Clinton, in his 1996 announcement of the Next Generation Internet initiative
“With the development of the Internet...we are in the middle of the most transforming technological event since the capture of fire. I used to think that it was just the biggest thing since Gutenberg, but now I think you have to go back farther”.
John Perry Barlow
The e-Reality
Native Systems > e-Reality The Internet – 2008 Facts & Figures
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and it’s just the beginning…
Native Systems > e-Reality World Internet Usage & Population Statistics - June 30, 2009
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and it’s just the beginning…
Native Systems > e-Reality
and it’s just the beginning…
Native Systems > e-Reality
and it’s just the beginning…
Native Systems > e-Reality
and it’s just the beginning…
Native Systems > e-Reality
Regional View
Native Systems > e-Reality
Regional View
Native Systems > e-Reality
Regional View
Top 5 Successful Global Online Models
Native Systems > Understanding Key Online Metrics
Google Page Rank: “it’s a rough indication of the popularity of a particular Web page. Google Page Rank ranges from 0 to 10. A higher PR indicates a more popular page”. (Higher Number = Better)
Alexa Rank: “The Alexa Traffic Rank reflects the number of visitors to a Web site, as well as the number of pages on the site viewed by those visitors based on three months of aggregated traffic data from users of the Alexa Toolbar”. (Lower Number = Better)
Compete Rank: “The Compete Rank is based on Unique Visitors and does not consider page views or number of visits made to the site. Rank is often used as a compliment to Unique Visitors to provide a relative metric that shows the significance of a site. For example, in March 2007, eBay attracted 75M people, which ranked as the third largest site on the Internet within the U.S”. (Lower Number = Better)
Main Online Ranking Metrics - Quick Definitions
Native Systems > Top 5 Sites P&'(#)$I$
Estimated Monthly Visits: 2,533,764,950
Native Systems > Top 5 Sites P&'(#)$3$
Estimated Monthly Visits: 2,290,512,524
Native Systems > Top 5 Sites P&'(#)$K$
Estimated Monthly Visits: 2,493,096,797
Native Systems > Top 5 Sites P&'(#)$L$
Estimated Monthly Visits: 478,526,620
Native Systems > Top 5 Sites P&'(#)$M$
Estimated Monthly Visits: 1,190,318,925
So What? Opportunities & Results
What you could be missing? > Community building > New Trends > New Audience > Bigger Demand > Efficient & Effective communication > Measurable returns
What can you achieve? > Tap into new potential > Develop and nurture existing operations > Prototype & Improve proposed initiatives > Enhance visibility & Improve decision making with numbers > More automation > Sustainable brand recognition
The web is not only a channel, it’s a market and an entire economy in its own right that no one can afford leaving behind,
soon it will become the only market and economy!
Our Work
Native Systems > Creating Unique Identities
Native Systems > Creating Unique Online Presence
Case Studies
Native Systems > SKIPSO
What we did > Design > Technical architecture > Information architecture > Technical Build > Launch on AWS
Social networking website - Creation of a Facebook/LinkedIn based social network with a green twist, and launched on Amazon Cloud hosting
> Social networking features > Dynamic Home Page – each user can select and arrange content for their own home page, reviews, reco’s, think tanks, contacts, activity feeds etc
Native Systems > StudentBox
What we did
StudentBox is an online community focused on students and their way of life.
> Design > Technical architecture > Information architecture > Technical Build > Launch on AWS > Out of the box solution for Unions and societies
- Social networking features: - friends, photos and photo tagging - invitations, import from Facebook, Gmail, Hotmail … - Events, ticketing system - Video Upload and conversion - CV system and Job Board - Organic Groups for Clubs, Unions, Universities etc…
Native Systems > StoryVault
What we did
Video Based Social Network.
> Design > Technical architecture > Information architecture > Technical Build > Launch on AWS
- Social networking features: - contacts, videos, video conversion, video editing, tagging, comments - Family Tree creation
Native Systems> East Harbour Associates
What we did > Branding and Design > Drupal Development > CMS Training > Site Launch on new technology > Information Architecture
Re- Brand & re-launch of Offshore Financial Consultancy website including Wordpress Content Management System
Native Systems > Concep Global
What we did > Project Management > Drupal CMS Implementation > XHTML/CSS based Build > W3C Accessibility Compliance > Client management > Site Launch
Launch of International Communications Agency Web site working along side Agency Brand Team
Native Systems > Vansdirect
What we did > Strategic Review and Planning > Branding and Design > Drupal Development > CMS Training > Search Engine Optimisation (SEO)
Integrated Online Strategy across e-mail, site and blogging platform. Includes stock control, full content management suite and lead generation
> Project Management > Platform Migration > Ongoing site development
> E-mail Marketing > PPC and SEO (WIP) > CMS Training
Native Systems > Affiliate Marketing
What we did
> Branding and Design > Social Networking Features > XHTML/CSS based Build > W3C Accessibility Compliance > SEO Optimisation
Assurmutellesante and Sky Affiliate websites – Integrated lead generation and tracking
> Branding and Design > Build > Tracking integration > Launch
What we did
Native Systems > Affiliate Marketing
What we did > Branding and Design > Drupal Development > CMS Training > Search Optimisation
British Gas Offers and Hillarys Blinds – Integrated lead generation and tracking with 3rd party systems (TradeDoubler)
> Branding and Design > Build > Tracking integration > Launch
What we did
Native Systems > pod3.TV and pod3avAV
What we did > Website Design > Information architecture > e-Commerce integration (Ubercart) > Technical build (XHTML)
Online Video and Podcasting and e-commerce site
> CMS delivery(Drupal) > W3C compliance > Project management > Site styling(CSS)
Native Systems > Ana Ivanovic Initial site re-design with ongoing site developments including site monetisation.
Native Systems > Simon Harrison
What we did
> System Design > Information architecture > ERP specification > Technical build (PHP, AJAX, MySQL)
Premium Jewellers (ERP system)
> Back office integration > Hosting & maintenance > Business Process analysis
Native Systems > Sprint Bio
What we did
> Website Design > Information architecture > e-Commerce integration (WordPress) > Technical build (XHTML)
New Brand Launch and eCommerce suite
> CMS integration > W3C compliance > Project management > Site styling(CSS)
Native Systems > Emerging Technologies
What we did
> New brand launch > Video marketing > e-commerce integration > e-mail marketing > SEO Optimisation > PPC Advertising (Google AdWords) > Content creation & marketing > Lead generation & brand awareness
New Brand Launch and Ongoing e-Marketing Services
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Main Target Market: UAE
Native Systems > The Body Pharmacy
What we did
> e-commerce integration > e-mail marketing > SEO Optimisation > PPC Advertising (Google AdWords) > Content creation & marketing > Lead generation & brand awareness > Inventory Management > CRM
E-Commerce Platform and Ongoing e-Marketing Services
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Main Target Market: UK & ES
Thank You