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Portfolio of Advertising Campaigns made for Natixis in Asia Pacific in 2009 & 2010
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PORTFOLIOXavier DUVAL2009/2010
Natixis has been present in the Asia Pacific Region for more than 40 years but suffered from a lack of visibility
[ Objectives ]
To let more people know about Natixis To create better understanding of the brand To establish a compelling image
[ Tone & Manner ]
Straight to the point to catch attention of corporate decision makersDifferent from the competitorsSimple but impactful images Humble tone given the Financial Crisis
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[ Concept ]“A French Bank in Asia”
[ 2009 Campaign Details ]
Maintain presence throughout the period with Specialised PressReach the whole Region with the FT AsiaAirport / in-flight media in bursts that coincide with events to capture travellers in and out
CNY in end January HK Rugby 7 in March CLSA forum in September
One billboard in Admiralty (Hong Kong) since April 2009
Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 Oct 09 Nov 09 Dec 09
CNY Rugby 7 CLSA
PRINT Specialised Press
FT Asia
FT In-flight on Cathay Pacific
OUTDOOR HK International Airport
MEDIA PLAN - 2009
JANUARY to MARCH 2009
[ Hong Kong International Airport ]
Easy way to cover the Asia Pacific Region using HK as a Hub5 Lightboxes at the Baggage Reclaim to catch a captive targetLocated to be seen immediately (close to the Immigration) Presence during the 3 burstsTrolley Panels in the Check-in Area to accompany
JANUARY to MARCH 2009
[ Financial Times ]
In-flight & Regional editionHigh Quality Newspaper appreciated by our targetIn-flight version enables to catch a captive audienceIn-flight in Cathay Pacific flights during the 3 bursts Regional edition all year long
[ Evolution of the Creative ]Using French Monuments in an Asian environmentGoing towards more integrationRemaining impactful
APRIL to SEPTEMBER 2009
APRIL to SEPTEMBER 2009
[ Evolution of the Creative ]Looking for more integrationFocusing more on “Chinese Speaking” marketsBringing a “Smart” touch
SEPTEMBER to DECEMBER 2009
[ 2010 Objectives & Context ]Change of logo in January 2010Focus on Achievements rather than BrandingShift the focus from Hong Kong to Asia Pacific
[ 2010 Campaign Details ]Specialised Press throughout the year with TombstonesIn-flight version of FT in Cathay Pacific, Dragon Air & Singapore Airlines to cover the RegionPresence fitting main events in the Region (CLSA Forums, CNY,Rugby Sevens, Singapore F1)
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.CNY CLSA CLSA
Rugby 7 Singapore F1
PRINT Specialised Press
FT In-flight on CX
FT In-flight on SQ
FT In-flight on KA
OUTDOOR
Tesbury Center Billboard
MEDIA PLAN - 2010
[ Evolution of the Creative ]New guideline - Maintain the Brand Awareness Tombstones to show 2009 achievementsEmphasize the evolution of the Group: “Evolving in Asia”
JANUARY to AUGUST 2010
[ Evolution of the Creative ]Regional Focus - New Creative that fits “Asia Pacific”Using the same concept to maintain the coherence
Structured Export Finance
�55 MillionBridge Loan Facility
Cement Plant
MLAJune 2010
Project FinanceSports Hub
S$1.5 BillionSenior Credit Facilities
S$265 MillionEquity Bridge Loan Facilities
MLA & EBL Facility AgentAugust 2010
Real EstateFoxhill Investments Limited
HK$2,045 MillionSecured Term Loan Facility
MLA & BookrunnerJuly 2010
Success with Asia
The above appears as a matter of record only
CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES
Financial Institutions
US$120 MillionTerm Loan Facility
MLA, Bookrunner & Facility Agent
July 2010
Corporate
US$100 MillionTerm Loan Facility &
Revolving Credit Facility
MLAJuly 2010
CorporateKerry Holdings Limited
HK$5,040 MillionTerm Loan Facility &
Revolving Credit Facility
MLAJuly 2010
Telecom
US$540 MillionTerm Loan Facility
MLA & BookrunnerJuly 2010
Financial Institutions
�200 MillionTerm Loan Facility
MLAJuly 2010
Commodities
US$700 MillionTerm Loan Facility
MLAJune 2010
Corporate
US$550 MillionLoan-Style FRN
MLA & BookrunnerJune 2010
Together in AsiaNatixis, corporate, investment and specialized services arm of Groupe BPCE, France’s second largest banking player
Au s t r a l i a � C h i n a � H o n g Ko n g � I n d i a � I n d o n e s i a � Ja p a nKo r e a � M a l ays i a � S i n g a p o r e � Ta i wa n � Th a i l a n d � V i e t n a m
CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES
Australia � China � Hong Kong � India � Indonesia � Japan � Korea � Malaysia � Singapore � Taiwan � Thailand � Vietnam
Together in AsiaNatixis, corporate, investment and specialized services arm of Groupe BPCE, France’s second largest banking player.
SEPTEMBER to DECEMBER 2010
[ Premium Gifts ]High Quality products that will be usedUsing the Concept whenever possibleNew models coming with new Creatives
[ POS ]Pull-up Banners for SeminarsEasy to carry and using the concept