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Bermudez, BrendaBrown, DesireeDaniels, ZaneGonzales, DoraMcAfee, GwendolynReyna, Cesar
The Assignment
❖ The assignment given was to start and open a business in a small city with a $250,000 small business loan. We as a group decided to start a local 100% organic farmers market with delivery service in Lodi, California to provide fresh organic produce to the Lodi community.
Lodi, CaliforniaLodi ( pronounced Load-Eye) is located close to the center of
California and is apart of San Joaquin County.
Median House Price: $228,400
Unemployment:13.32 % of males and
15.38% of females
Per capita income: $23,648, lower than the California state average of $29,906
Out of the total amount of 23,557
housing units, 21,988 housing units are
occupied ( 93.34%)
Population: 63,950 citizens as of 2014
Races:White - 46,716(73.97%)Black - 838 (1.33%)Hispanic - 22,932(36.31%)Asian - 5,032 (7.97%)
Median Household Income: $44,662 (which has increased 22.98% since 2000)
Top 5 Businesses/ industries in Lodi:
1.Health Care - 5,686 employed 2.Retail Trade-2,595 employed3. Manufacturing- 2,386 employed4. Arts, Entertainment & Recreation- 2,301 employed5. Waste Management - 2,114 employed
Our customers: ❖ Whites❖ Hispanics❖ Families
❖ Health
❖ Organic farmer’s market– There has been an increased demand for organic produce within the U.S.
What is Nature Market?Nature Market is a small business farmers market that aims to provide fresh, organic produce with high quality and excellent service. We strive to provide Lodi, California residents with the best healthy alternative of fruits and vegetables with exceptional customer service and convenience in mind for the sake of our customer’s well being.Eat clean.
Eat good. Eat organic.
Our target group of customersWe at Nature Market plan to target residents in the Lodi, California community that are 25 years of age and older, along with families in the community that have a desire to have a healthier lifestyle without the hassle of travelling far to get quality 100% organic produce.
Promotion & Advertisement Strategy
❖ We are branching Nature Market to social media. We plan to have social media accounts on Facebook, Twitter & Pinterest along with a website to promote our information, help and specials that we will have at our business. In addition, our customers will be pleased to have great customer service.
❖ We will have these social media pages to promote and market our business.
Strengths
❖ Organic fruits and vegetables❖ Delivery services❖ Customer service❖ After-Sale services❖ Our image
Weaknesses
❖ Limited budget
❖ Location❖ Brand
recognition❖ Training and
skills❖ Equipment❖ High capital
costs❖ Competition
Finances:Reserve for contengency 83,758
Total Funds (loan) 250,000
Start up expenses
Building/ Real Estate 51,259
Permits and Enviro Fees 2653.99
Capital equipment 82065.68
Location/ Admin Expenses 29986.3
Advertising promoting 277
Total Start UP Expenses 166,242
Questions &Answers
❖Any Questions??