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Naylor’s Organic Family Farm Stay

Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

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Page 1: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

Naylor’s Organic Family Farm Stay

Page 2: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

Naylor’s Organic Family Farm Stay

Page 3: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

Why a Farm Stay?

• Vision

• Mission

Page 4: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

Marketing

• Word of Mouth • Goal(s) • Domain • Website

– Farmstay US

• Facebook – Targeting

• Google Ads • Twitter • Vistaprint • Pinterest

Page 5: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

TWITTER

Page 6: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

#Hashtags

#kacf – know a CA farmer

#smallfarm

#farmstay

#rural

#kyf2 – know your farmer; know your food

#organic

#farming

#farmer

#tours

#farmtour

Page 7: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word
Page 8: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

Facebook

Page 9: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

How do you define success?

Page 10: Naylor’s Organic Family Farm Staysfp.ucdavis.edu/files/144799.pdf · 2012. 5. 21. · Naylor’s Organic Family Farm Stay. Why a Farm Stay? •Vision •Mission . Marketing •Word

Have Fun! Mike and Nori Naylor